Head of Marketing & Digital Analytics

We are looking for a Head of Marketing Analytics to join the Digital Marketing team. This role will lead on marketing analytics for the PureGym Group (UK, Denmark, Switzerland and the US), working closely with channel marketing and commercial finance teams to track and understand the effectiveness of all marketing activity – both digital and ATL – informing where and how we invest to maximise the volume of new members. There will also be line management of a Digital Marketing Analyst.

Key Responsibilities:

• Work with agency partners, as well as our in-house development and Insight & Analytics teams to improve our marketing analytics capability, ensuring we have the data we need to inform strategy.
• Collaborate with our Head of Media to drive forward marketing effectiveness across all media channels - ensuring clear measurement frameworks are in place and we're investing budget where it's having the greatest impact.
• Lead on usage and implementation of MMM and MTA tools - giving a broader understanding of marketing performance – as well as leading on structured geo holdout and incrementality testing.
• Develop internal reporting capabilities, clearly consolidating marketing data into a single suite of reports to inform investment decisions.
• Closely monitor market trends using tools such as Similarweb to track PureGym's performance in the context of key competitors and the wider market.
• Continue to help evolve our marketing strategies, looking at new ways to target our audiences, including leveraging 1st party data for use within digital marketing campaigns.
• Communicate complex marketing datasets to a broad range of stakeholders, providing key recommendations to drive action.
• Coordinate production of the relevant weekly and monthly reports to communicate marketing performance back to the wider business, automating manual processes wherever possible.
• Support channel teams in delivering structured testing plans, helping define hypotheses and measuring their success.
• Line management of 1 x marketing analyst.
• Keep up to date with data and analytics trends and developments, bringing fresh ideas to the business.
• Innovate and challenge the status quo using competitive insights, industry knowledge and our own data.

Experience Required:

• Experience in a similar role or previous experience activating and managing digital marketing campaigns.
• Excellent numerical and analytical skills and able to interpret data to inform digital strategy.
• Highly confident preparing reports in Excel with experience of using data visualisation software such as PowerBI, Looker Studio or Tableau.
• Good understanding of digital channels, including PPC, SEO, programmatic display and paid social. Familiar with Google Search Ads 360, Meta Business Manager and other marketing platforms.
• Ability to effectively build strong working relationships and networks to enable success, both within PureGym and with agency partners.
• Takes ownership for performance and ensures that all targets are met.
• Ability to manage numerous projects whilst remaining calm.

From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission to bring high quality, affordable fitness to everyone, everywhere.