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- Tasks: Lead and innovate group fitness programs to enhance member experience at PureGym.
- Company: Join PureGym, a leader in making fitness accessible and enjoyable for everyone.
- Benefits: Enjoy gym membership, hybrid work, flexible culture, healthcare, and great learning resources.
- Why this job: Be part of a vibrant team driving fitness engagement and community building.
- Qualifications: Proven leadership in fitness, strategic planning, and exceptional people management skills required.
- Other info: Opportunity to shape the future of group fitness and inspire a healthier nation.
The predicted salary is between 43200 - 72000 £ per year.
We’re looking for a Head of Group Fitness to join our growing Team!
The purpose of the Head of Group Fitness at PureGym is to provide strategic and operational leadership for the group exercise function, ensuring it becomes one of the cornerstones of PureGym’s member experience and business growth. This role is responsible for driving innovation, quality, and engagement in group fitness programs, aligning them with the company’s vision to make fitness accessible and enjoyable for everyone.
The Role:
- Strategic Leadership – Help develop and implement a long-term vision for the group fitness team, aligning with PureGym’s overarching business strategy.
- Innovate and evolve the group fitness portfolio, ensuring cutting-edge and diverse offerings that cater to all fitness levels and demographics.
- Identify and drive new revenue opportunities within group fitness, including digital offerings and partnerships.
- Operational Excellence – Oversee the operational delivery of group fitness programs across all PureGym locations, ensuring consistency, quality, and member satisfaction.
- Monitor and analyse key performance indicators (KPIs) such as attendance, member engagement, and retention rates, using data to refine offerings.
- Team Leadership – Develop and execute instructor recruitment, training, and development strategies to ensure a pipeline of highly skilled talent across the group.
- Member Experience & Engagement – Drive member engagement through the creation of vibrant and inclusive group fitness communities. Integrate digital tools and platforms to enhance the in-club and virtual group exercise experience.
- Stakeholder Collaboration – Work closely with marketing, product development, and technology teams to promote and expand group fitness offerings.
- Partner with industry leaders, suppliers, and certifying bodies to ensure PureGym remains at the forefront of fitness trends.
The Role:
- Proven Leadership: Extensive experience in leading within the fitness, wellness, or related industries.
- Passion for Fitness: Deep understanding of group fitness’s role in driving member engagement and retention.
- Strategic Execution: Demonstrated success in strategic planning and operations across multi-site or large-scale environments.
- Commercial Acumen: Identifies and delivers measurable outcomes using evidence-based analysis and data to guide decision making.
- Business Acumen: Proficient in budget management and revenue generation.
- Consumer-Focused: Shapes group exercise offerings based on research and market trends to meet member needs.
- Innovative Creator: Expertise in developing and launching new class concepts.
- Exceptional People Management: Proven ability to build and lead diverse, high-performing teams.
- Collaborative Communicator: Strong relationship-building and influence skills across all business levels.
- Organized & Proactive: Highly detailed, forward-thinking, and solutions-oriented.
- Self-Starter: Takes initiative while working collaboratively with leadership.
- Adaptable & Hands-On: Thrives in fast-paced environments, embraces change, and supports teams where needed
The Benefits:
- Gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare
- Life insurance
- Company pension contribution
- Holiday purchase scheme up to an additional week.
- Great Learning & Development Resources
- Enhanced maternity pay
#LI-JJ1
Join us on our mission to inspire a healthier nation.
Head of Group Fitness employer: Pure Gym Limited
Contact Detail:
Pure Gym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Group Fitness
✨Tip Number 1
Familiarize yourself with the latest trends in group fitness and be prepared to discuss how you can innovate and evolve PureGym's offerings. Show us that you understand the importance of keeping fitness programs fresh and engaging for all members.
✨Tip Number 2
Highlight your experience in leading diverse teams and driving member engagement. Be ready to share specific examples of how you've successfully built and managed high-performing teams in the fitness industry.
✨Tip Number 3
Demonstrate your strategic thinking by discussing how you would align the group fitness function with PureGym's overall business strategy. Think about potential revenue opportunities and how you can leverage digital tools to enhance member experiences.
✨Tip Number 4
Prepare to talk about your approach to data analysis and KPI monitoring. We want to see how you use evidence-based insights to refine fitness offerings and improve member satisfaction across all locations.
We think you need these skills to ace Head of Group Fitness
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Head of Group Fitness position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in fitness leadership, strategic planning, and team management. Use specific examples that demonstrate your ability to drive innovation and engagement in group fitness programs.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fitness and your vision for enhancing group fitness offerings. Mention how you can contribute to PureGym's mission and align with their values.
Highlight Relevant Achievements: In both your CV and cover letter, emphasize measurable outcomes from your previous roles, such as increased member engagement or successful program launches. Use data to support your claims and demonstrate your commercial acumen.
How to prepare for a job interview at Pure Gym Limited
✨Show Your Passion for Fitness
Make sure to express your enthusiasm for group fitness and how it contributes to member engagement and retention. Share personal experiences or stories that highlight your commitment to making fitness accessible and enjoyable for everyone.
✨Demonstrate Strategic Thinking
Prepare to discuss your experience in strategic planning and operational excellence. Be ready to provide examples of how you've successfully aligned fitness programs with broader business strategies and driven innovation in previous roles.
✨Highlight People Management Skills
Emphasize your ability to build and lead diverse, high-performing teams. Discuss your approach to instructor recruitment, training, and development, and how you foster a vibrant and inclusive community within group fitness.
✨Be Data-Driven
Show that you can use data to inform decisions by discussing how you've monitored and analyzed key performance indicators in the past. Provide examples of how you've used this data to refine offerings and drive member satisfaction.
