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For Companies At a Glance
- Tasks: Lead brand marketing campaigns and create impactful brand moments for PureGym.
- Company: Join the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Free gym membership, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Be a brand disruptor and make a real impact in the fitness industry.
- Qualifications: 4+ years in brand marketing with strong campaign management skills.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 600+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds (2 days in the office normally Mondays and Thursdays)Type: Full Time Contract type: 12-month fixed term contract covering parental leave
Application: Closing date Monday 20th October
We are looking for a Brand Marketing Manager to join our Marketing Division. This job plays a key role in driving greater brand love for PureGym by creating impactful brand moments throughout the year and amplifying them through ATL media and strategic partnerships, including our headline charity partnership with the British Heart Foundation.
Key duties will include:
- Lead Brand Marketing for PureGym UK: Take ownership of brand marketing and campaign activity, supported by the Senior Brand Marketing Manager.
- Campaign Delivery: Manage our yearly campaign calendar, planning and executing national acquisition campaigns and brand marketing initiatives.
- Media Planning: Be the lead contact with our media agency to plan and optimise ATL media campaigns, with performance reporting.
- Cross-Functional Collaboration: Partner with teams including Social & Content, Design, Local Marketing, CRM, and Digital to ensure insight-driven, strategic execution.
- Agency Collaboration: Partner with our production and creative agencies to craft engaging communications and creative deliverables.
- Brand Partnerships: Oversee the management of brand partnerships including our core partner The British Heart Foundation and additional partners and sponsorships.
- Competitor & Industry Insights: Monitor trends, providing quarterly reports and detailed insights during key campaigns.
The Person
We’ll need you to have at least four years’ experience within Brand Marketing, having briefed and executed plans, including ATL activity. You’ll also have experience and confidence in briefing media agencies. Importantly you’ll be passionate about brand and eager to be a disrupter in our industry – bringing different, creative ideas and thinking outside the box. You’ll also have to demonstrate that you:
- Are incredibly organised and can manage campaigns from start to finish, considering all channel touchpoints.
- Have exceptional communication skills, collaborating with designers, third-party suppliers and the broader marketing team.
- Can stay up to date with marketing trends and can propose creative, tactical ways to engage audiences through effective channel activity.
- Are a self-starter who can work independently and take initiative.
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.Â
Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
 #LI-EG1Â
Brand Marketing Manager employer: Pure Gym Limited
Contact Detail:
Pure Gym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PureGym. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns. We love seeing how you think outside the box and make brand magic happen.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in brand marketing. Being able to discuss current trends during your interview will show us you're passionate and in the know.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PureGym family. Don’t miss out!
We think you need these skills to ace Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for brand marketing shine through! We want to see that you're not just ticking boxes but genuinely excited about the role and what PureGym stands for.
Tailor Your CV: Make sure your CV is tailored to the Brand Marketing Manager position. Highlight relevant experience, especially in ATL campaigns and media planning, so we can see how you fit into our vision right away.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your skills and experiences without unnecessary fluff.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at PureGym.
How to prepare for a job interview at Pure Gym Limited
✨Know Your Brand Inside Out
Before the interview, dive deep into PureGym's brand values, mission, and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate how your experience aligns with their goals.
✨Showcase Your Campaign Management Skills
Be ready to discuss specific campaigns you've managed from start to finish. Highlight your organisational skills and how you ensured all touchpoints were considered. Use examples that demonstrate your ability to collaborate with different teams and manage timelines effectively.
✨Stay Ahead of Marketing Trends
Research current trends in brand marketing and be prepared to share your insights during the interview. Discuss how you can leverage these trends to create innovative campaigns for PureGym, showing that you're not just reactive but proactive in your approach.
✨Emphasise Your Creative Thinking
PureGym is looking for someone who can think outside the box. Prepare to share examples of how you've disrupted traditional marketing strategies in the past. This could include unique partnerships or creative campaign ideas that made a significant impact.
