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- Tasks: Lead PPC activation for UK & US accounts, driving cost-effective joiners.
- Company: Join PureGym, the UK's No.1 gym operator with a diverse and inclusive culture.
- Benefits: Free gym membership, hybrid working, private healthcare, and 25 days annual leave.
- Why this job: Combine your passion for fitness with your PPC skills in a fast-paced environment.
- Qualifications: 1 year of PPC experience and familiarity with Google Ads and GA4.
- Other info: Dynamic team with opportunities for growth and learning in digital marketing.
The predicted salary is between 28800 - 43200 £ per year.
Want to make an application? Make sure your CV is up to date, then read the following job specs carefully before applying.
The PureGym Way
PureGym is the No.1 gym operator in the UK, and the 4th largest gym operator worldwide. With 700+ gyms and over 2 million members across the UK, Europe & the US, we are the gym where Everybody is Welcome. We champion diversity and are committed to providing a workplace where everyone feels free to be. We’re proud to be recognised as a Top Institute Employer, reflecting our commitment to excellence in employee experience and workplace culture. See our careers page for full benefits.
We offer:
- Free nationwide gym membership for you + 1
- Hybrid working
- A truly flexible working culture
- Personal private healthcare, including digital GP
- Life insurance x4
- Company pension contribution
- 25 days annual leave, plus 1 personal day
- Option to purchase additional holiday (up to 5 days)
- Great learning & development resources
- Enhanced maternity pay, paternity and adoption leave
The Role
Location: Leeds. Hybrid working (2-3 days per week at the office)
Type: Full Time
Contract type: Permanent
Application: Please apply by 11pm on Sunday 15th March
We are looking for a PPC Executive to join our Performance Marketing Team, based in Leeds! The PPC Executive will lead on activation for our UK & US PPC accounts, driving cost effective joiners across paid search, demand gen and PMAX. This role will be joining an existing team of 2, also working across PPC, and joining a wider, larger Performance Marketing function who aim to drive and inspire as many people as possible to join our gyms around the world. This is a fantastic opportunity for someone with a keen interest in health and fitness, who is looking to build on their PPC experience, to join a fast-paced and fast-growing environment.
Key duties will include:
- Taking ownership of activation for our UK and US PPC accounts
- Supporting wider PPC team on daily performance across all group accounts in line with joiner, spend and CPA targets
- Regularly leveraging data-driven insights and share with wider PPC team on how we should implement optimisations and split investment across campaigns/creative
- Having an analytical approach to suggest improvements and testing in line with each account’s development roadmap
- Liaising as required with internal teams on budgets, creative, offer management & account development
- Developing and maximising relationships with external partners and suppliers to ensure PureGym Group activity is following latest industry best practice
- Working closely with the Digital Marketing Analyst team to implement tracking and reporting requirements
- Continually seeking to test and learn, and engaging in various forms of iterative testing to drive performance improvements across all business units
- Keeping up to date with wider industry trends and developments, bringing fresh ideas and thinking to the business to develop long and short-term planning
The Person
We’re looking for someone with PPC account optimisation and budget management experience. You don’t necessarily need to have worked in the Health and Fitness sector, but an interest is essential. You’ll also need to demonstrate that you:
- Have at least 1 year experience in paid search
- Have experience of managing through platforms such as Google Ads, SA360 & Microsoft Ads
- Have knowledge/experience using GA4, Looker Studio & PowerBI
- Take ownership for performance and ensure that all targets are met
- Have analytical skills, capable of manipulating datasets & problem solving
- Have proven time management & organisational skills with strong attention to detail
- Have excellent verbal and written communication skills
- Are commercially aware and use knowledge and experience to drive success of PureGym
- Can liaise and work closely with other departments and third-party stakeholders
- Can manage numerous projects effectively
PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve. Join us on our mission to bring high quality, affordable fitness to everyone, everywhere.
Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.
PPC Executive in Bradford employer: Pure Gym Limited
Contact Detail:
Pure Gym Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Executive in Bradford
✨Tip Number 1
Get to know the company inside out! Research PureGym's values, culture, and recent news. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common PPC questions and scenarios. Think about how you can showcase your analytical skills and experience with platforms like Google Ads and GA4. We want to see your passion for performance marketing!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace PPC Executive in Bradford
Some tips for your application 🫡
Keep Your CV Fresh: Before you hit that apply button, make sure your CV is up to date! Highlight your PPC experience and any relevant skills that match the job description. We want to see what makes you stand out!
Tailor Your Application: Read through the job specs carefully and tailor your application to reflect how your experience aligns with the role. Use keywords from the job description to show us you’re a perfect fit for the PPC Executive position.
Show Your Passion: Don’t forget to express your interest in health and fitness in your application! We love candidates who are passionate about our mission at PureGym, so let that enthusiasm shine through in your cover letter.
Apply Through Our Website: Make sure to apply through our careers page! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to navigate!
How to prepare for a job interview at Pure Gym Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Familiarise yourself with Google Ads, Microsoft Ads, and any other platforms mentioned in the job description. Be ready to discuss your previous experiences and how you've optimised campaigns to meet targets.
✨Show Your Analytical Side
Since the role requires a strong analytical approach, prepare to showcase your skills in manipulating datasets and problem-solving. Bring examples of how you've used data-driven insights to improve campaign performance in the past.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in the PPC industry. During the interview, share your thoughts on current developments and how they could impact PureGym's marketing strategies. This shows your passion for the field and your proactive approach.
✨Demonstrate Team Collaboration
The role involves liaising with various teams and external partners, so be prepared to discuss your experience working collaboratively. Highlight specific instances where you've successfully managed projects or communicated effectively with different stakeholders.