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- Tasks: Lead social media strategy across multiple brands and European markets.
- Company: Pure Fishing is a global leader in fishing tackle with a diverse brand portfolio.
- Benefits: Enjoy flexible working, competitive salary, and career development opportunities.
- Why this job: Join a passionate team and make an impact in the fishing community.
- Qualifications: Proven senior social media experience, strong analytical skills, and team management.
- Other info: Role based in Breda, Copenhagen, or North East UK; travel may be required.
The predicted salary is between 36000 - 60000 £ per year.
About us:
Pure Fishing is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia, Berkley, Savage Gear, ProLogic, DAM, Hardy, Greys, Fenwick, Fin-Nor, Van Staal, Mitchell, Penn, Pflueger, Shakespeare, SpiderWire, Stren, and Ugly Stik. We have operations in 23 countries and a dedicated workforce conversant in 25 languages. Our goal is to provide the ultimate experience for anglers through leading brands, innovative products, and superior services delivering exceptional results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish!
Job Summary:
Reporting to the Marketing Director for Europe, you will be responsible for leading the overall social media strategy across multiple brands across all of our European markets, ensuring that our brands engage, inspire, and grow their audiences across platforms. You will oversee many social platforms across diverse markets, adapting content to align with local cultural nuances, consumer preferences, and market trends. Developing strategic content plans and collaborating closely with regional content creators, you will ensure impactful and locally relevant storytelling. You will be responsible for both organic and paid social media, managing a team of social media coordinators to drive brand awareness, engagement, and performance. You will also work closely with the wider marketing team to ensure consistent brand messaging.
Responsibilities:
- Developing and implementing innovative social media strategies that align with brand goals and drive audience growth.
- Overseeing the development of platform-specific content strategies, ensuring high engagement and brand alignment.
- Managing paid social media campaigns, working closely with performance marketing teams to optimise reach, engagement, and conversions.
- Ensuring active audience engagement, fostering strong relationships with consumers and brand advocates.
- Staying ahead of emerging trends, algorithms, and platform updates, adapting strategies accordingly.
- Working closely with creative, content, and brand teams to ensure a cohesive storytelling approach across all social platforms.
- Defining key metrics and analysing social performance based on data insights.
- Effectively using resources to plan and allocate, maximising marketing impact and ROI.
- Leading and mentoring a team of social media coordinators, ensuring best practices and consistency across all brands.
Role Requirements:
- Proven experience in a senior social media leadership role across Europe, managing both organic and paid strategies.
- Strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
- Experience managing and developing high-performing teams across multiple brands across Europe.
- Expertise in paid media planning and execution.
- Strong analytical skills with a data-driven approach to content performance and optimisation.
- Excellent communication and collaboration skills, with the ability to influence key stakeholders.
- Strong English skills are essential and additional European languages would be an added benefit.
- Able to travel as needed across the region.
The role will ideally be based from one of our hub locations in either Breda, the Netherlands; Copenhagen, Denmark; or the North East of the UK. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. On top of that, we have a great flexible team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.
If you are ready for a change or a new opportunity in an exciting dynamic business, then please get in touch. For further details or to apply, please contact the Human Resources Team on
#J-18808-Ljbffr
Head of Social Media employer: Pure Fishing
Contact Detail:
Pure Fishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Familiarise yourself with Pure Fishing's brands and their unique identities. Understanding the nuances of each brand will help you tailor your approach during interviews and demonstrate your ability to create engaging content that resonates with diverse audiences.
✨Tip Number 2
Stay updated on the latest trends in social media, especially those relevant to the fishing industry. Being able to discuss current trends and how they can be leveraged for brand growth will show your proactive approach and passion for the role.
✨Tip Number 3
Prepare examples of successful social media campaigns you've led in the past. Highlight your experience with both organic and paid strategies, as well as your ability to analyse performance metrics to drive improvements.
✨Tip Number 4
Network with professionals in the fishing and outdoor industries. Engaging with others in the field can provide valuable insights and connections that may benefit your application and future role at Pure Fishing.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Understand the Company: Familiarise yourself with Pure Fishing and its brands. Highlight your knowledge of their products and how they resonate with anglers in your application.
Tailor Your CV: Ensure your CV reflects your experience in social media leadership, particularly in managing both organic and paid strategies. Use specific examples that demonstrate your success in audience engagement and brand growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media and fishing. Discuss your strategic vision for social media and how you would adapt content to different European markets.
Showcase Analytical Skills: In your application, emphasise your analytical skills and data-driven approach. Provide examples of how you've used metrics to optimise social media performance and drive engagement.
How to prepare for a job interview at Pure Fishing
✨Know the Brands Inside Out
Familiarise yourself with Pure Fishing's portfolio of brands. Understand their unique selling points and how they resonate with different audiences. This knowledge will help you demonstrate your passion for the products and your ability to align social media strategies with brand goals.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in developing innovative social media strategies. Be ready to share specific examples of how you've driven audience growth and engagement in previous roles, particularly across diverse European markets.
✨Highlight Team Leadership Skills
Since you'll be managing a team of social media coordinators, emphasise your leadership experience. Discuss how you've mentored teams, fostered collaboration, and ensured best practices in social media management.
✨Stay Ahead of Trends
Demonstrate your awareness of current social media trends, algorithms, and platform updates. Be prepared to discuss how you would adapt strategies to stay relevant and engage audiences effectively across various platforms.
