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- Tasks: Shape online merchandising strategy and enhance product visibility across multiple brand websites.
- Company: Join Pure Fishing, a global leader in fishing tackle and apparel with a vibrant culture.
- Benefits: Flexible hybrid working, competitive salary, and great career development opportunities.
- Why this job: Make a real impact in a dynamic team while optimising the online shopping experience.
- Qualifications: 4+ years in digital merchandising, strong Excel skills, and experience with Shopify preferred.
- Other info: Collaborative environment with passionate colleagues and excellent growth potential.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About Us: Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries. Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service.
Job Summary: We are looking for a Digital Trading & Merchandising Manager to shape our online merchandising strategy and bring our product range to life across multiple brand websites in the EMEA region. This role is key to maximizing trading potential, product discovery, and conversion through data-driven insights, customer understanding, and effective onsite presentation. You will work closely with marketing, sales, forecasting, and creative teams to optimize the online user experience, path to purchase, and channel growth, ensuring our brand shines at every digital touchpoint.
Specific Responsibilities:
- Supporting the D2C roll out through product set up and merchandising.
- Owning ongoing refinement of product pages, categories and site navigation to support user journey, trading and conversion.
- Supporting demand planning to drive availability and trading performance.
- Forecasting product demand by brand to ensure optimal stock availability.
- Delivering product launches, brand campaigns, and seasonal trading opportunities to provide the best online experience.
- Identifying commercial opportunities across best sellers, under performers and emerging consumer trends, buying patterns to lead decision making.
- Collaborating with performance marketing to optimize user journeys and conversion via enhanced PDP and category pages.
- Working cross-functionally with brand marketing, sales, and forecasting to align stock availability with campaign delivery.
- Leading online promotions, sales events and seasonal trading moments to support clearance and end of life product sell out.
- Identifying performance tactics that drive conversion and translating this into clear merchandising and trading actions.
- Developing visual merchandising strategies for each product category and brand.
Role Requirements:
- A minimum of 4 years’ experience in digital merchandising or forecasting for an ecommerce site or online trading role.
- Currently in a visible and influential role within a growing online business, able to shape trading performance and make a real impact.
- Experience with Shopify and Matrixify is highly advantageous.
- Excel proficiency for reporting and analysis is a must.
- Experience working in a brand with understanding of delivering creative standards and consistency in product presentation.
- Strong understanding of campaign execution, consumer touchpoints, and conversion optimization.
- Exceptionally organized with strong attention to detail, able to work in a fast paced environment.
- Numbers-driven and results-oriented, embracing a “fail fast” approach and adapting strategies to achieve goals.
- Collaborative, approachable, and an effective communicator across digital, creative, and commercial teams.
What we can offer: This is a hybrid role based at our offices in Northumberland Business Park, Cramlington, which benefits from excellent links to both the A1 and A19, as well as good local amenities. We offer a flexible, hybrid working policy, alongside an attractive salary and benefits package commensurate with skills and experience, plus the learning, development and career opportunities you would expect within a global organisation. On top of that we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate. If you are ready for a change, or just a new opportunity in an exciting, dynamic and passionate business, then please get in touch.
Digital Trading & Merchandising Manager (D2C) employer: Pure Fishing
Contact Detail:
Pure Fishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading & Merchandising Manager (D2C)
✨Tip Number 1
Get to know the company inside out! Research Pure Fishing's brands and values, and think about how your experience aligns with their mission. This will help you stand out in interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn and engage with their posts. Ask them about their experiences and insights into the company culture. This can give you a leg up when it comes to landing that interview.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital merchandising and trading. Use specific examples from your past roles to demonstrate your skills and how you can contribute to Pure Fishing's success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pure Fishing.
We think you need these skills to ace Digital Trading & Merchandising Manager (D2C)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for fishing and the industry shine through. We want to see that you’re not just looking for a job, but that you genuinely care about providing the ultimate experience for anglers.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in digital merchandising and ecommerce. We love seeing how your skills align with our mission and values, so don’t hold back!
Be Data-Driven: Since this role is all about maximising trading potential through data insights, include examples of how you've used data to drive decisions in your previous roles. Show us how you can turn numbers into actionable strategies!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about Pure Fishing!
How to prepare for a job interview at Pure Fishing
✨Know Your Brands
Before the interview, dive deep into Pure Fishing's portfolio. Familiarise yourself with their brands like Abu Garcia and Berkley. Understanding their unique selling points will help you demonstrate your passion for the products and how you can enhance their online presence.
✨Showcase Your Data Skills
Since this role is all about data-driven insights, be prepared to discuss your experience with analytics tools. Bring examples of how you've used data to optimise product pages or improve conversion rates in previous roles. This will show that you're not just a creative thinker but also a numbers-driven professional.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like improving a poorly performing product page. Think through your strategies for enhancing user journeys and driving conversions. Having clear, actionable examples ready will set you apart from other candidates.
✨Emphasise Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated with marketing, sales, or creative teams. Highlight your communication skills and how you ensure everyone is aligned towards common goals, especially in fast-paced environments.