Social Media Manager – Abu Garcia and Berkley in Cramlington

Social Media Manager – Abu Garcia and Berkley in Cramlington

Cramlington Full-Time 35000 - 45000 € / year (est.) No home office possible
Pure Fishing

At a Glance

  • Tasks: Bring our brands to life on social media, connecting with millions of anglers.
  • Company: Join Pure Fishing, a global leader in fishing tackle and apparel.
  • Benefits: Enjoy flexible working, competitive salary, and career growth opportunities.
  • Other info: Work in a dynamic environment with a supportive and innovative team.
  • Why this job: Make an impact in a vibrant team while sharing your passion for fishing.
  • Qualifications: 3 years of social media management experience and a love for outdoor culture.

The predicted salary is between 35000 - 45000 € per year.

About Us

Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries. Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service.

The Role

As Social Media Manager for two of our most established brands, Abu Garcia and Berkley in EMEA, you’ll bring our brands to life across social platforms, connecting millions of anglers to our stories, products, and community. You’ll join a dynamic marketing team, working cross-functionally to deliver engaging, authentic, and performance-driven content. With an understanding of the regional markets, you’ll work closely with the Head of Social Media, brand activation team, and Ambassador Coordinator. This role combines strategic thinking with hands-on execution ensuring both brands maintain a strong and authentic presence across platforms including TikTok, YouTube, Instagram, and Facebook.

About you

  • You'll bring at least 3 years of experience managing social media channels for a brand, agency, or media platform.
  • You'll have a strong understanding of what performs on Instagram, TikTok, YouTube, and Facebook, and are comfortable translating insights into content improvements.
  • You are comfortable working with ambassadors and creators, aligning their content with brand storytelling and campaign goals.
  • You have experience using tools such as CapCut, Premiere Pro, or similar editing platforms, and have a strong eye for composition, copy, and platform-native storytelling.
  • You are organized and able to manage multiple brands and projects simultaneously while maintaining attention to detail.
  • You are fluent in English, and additional European languages are a plus.
  • You have a genuine interest in fishing and outdoor culture, and understand the community and mindset of anglers.

Why Join Us?

  • Flexible and hybrid working.
  • Competitive salary and benefits package.
  • A role with visibility and ownership within a global organisation.
  • Development and career progression opportunities.
  • A supportive, passionate team in a business filled with energy, innovation, and outdoor spirit.

Social Media Manager – Abu Garcia and Berkley in Cramlington employer: Pure Fishing

At Pure Fishing, we pride ourselves on being an excellent employer, offering a vibrant work culture that champions empowerment, authenticity, and execution. As a Social Media Manager for renowned brands like Abu Garcia and Berkley, you'll enjoy flexible hybrid working arrangements, a competitive salary, and ample opportunities for professional growth within a passionate team dedicated to delivering exceptional experiences for anglers. Join us in a dynamic environment where your creativity and love for the outdoors can thrive, making a meaningful impact in the fishing community.

Pure Fishing

Contact Detail:

Pure Fishing Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land Social Media Manager – Abu Garcia and Berkley in Cramlington

Tip Number 1

Get your social media game on point! Before applying, make sure your own profiles reflect your skills. Show off your creativity and engagement strategies – we want to see how you connect with audiences!

Tip Number 2

Network like a pro! Connect with current employees on LinkedIn, especially those in the marketing team. A friendly chat can give you insider info and might just help us remember your name when it comes to interviews.

Tip Number 3

Prepare for the interview by knowing our brands inside out. Dive into Abu Garcia and Berkley’s stories, products, and community. We love passionate candidates who can share fresh ideas on how to elevate our social presence!

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our awesome team at Pure Fishing!

We think you need these skills to ace Social Media Manager – Abu Garcia and Berkley in Cramlington

Social Media Management
Content Creation
Strategic Thinking
Performance Analysis
Brand Storytelling
Community Engagement
Project Management

Some tips for your application 🫡

Show Your Passion:When you're writing your application, let your love for fishing and outdoor culture shine through. We want to see how your interests align with our brands, Abu Garcia and Berkley, so don’t hold back!

Tailor Your Content:Make sure to customise your application to highlight your experience with social media channels like Instagram, TikTok, YouTube, and Facebook. We’re looking for specific examples of how you've engaged audiences and driven performance.

Be Authentic:Authenticity is key for us at Pure Fishing. Use your own voice in your application and show us how you can bring our brands to life. Share your unique perspective on storytelling and content creation.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting role. Don’t miss out!

How to prepare for a job interview at Pure Fishing

Know Your Brands Inside Out

Before the interview, dive deep into Abu Garcia and Berkley. Understand their products, values, and what makes them stand out in the fishing community. This knowledge will help you connect your experience with their brand story during the interview.

Showcase Your Social Media Savvy

Prepare to discuss specific campaigns you've managed on platforms like Instagram, TikTok, and YouTube. Bring examples of content that performed well and explain why. This will demonstrate your understanding of what resonates with audiences and how you can apply that to their brands.

Be Ready to Discuss Collaboration

Since this role involves working closely with ambassadors and cross-functional teams, think of examples where you've successfully collaborated with others. Highlight how you aligned different perspectives to achieve a common goal, showcasing your teamwork skills.

Express Your Passion for Fishing

Let your genuine interest in fishing and outdoor culture shine through. Share personal stories or experiences related to fishing that connect with the brand's mission. This will show that you're not just looking for a job, but that you're truly passionate about the industry.