Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries.
Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service. We are dedicated to helping you have more fun and catch more fish, and deliver exceptional results as a passionate, high-performing team.
Please visit www.purefishing.com and follow Pure Fishing Europe on LinkedIn to learn more.
The Opportunity
We're looking for an experienced Ecommerce Manager to play a key role in delivering our Direct-to-Consumer (D2C) ecommerce strategy across EMEA.
This is a hands‑on role leading the rollout of our Shopify Plus platform across EMEA over the next two years. You'll own the regional ecommerce roadmap, driving platform development, optimisation and performance across multiple markets and languages.
Working closely with colleagues across EMEA and the US, alongside external Shopify partners, you'll be the region's primary ecommerce contact, delivering scalable, high‑performing solutions and exceptional online customer experiences.
What You'll Do
- Lead the rollout and ongoing management of Shopify Plus across EMEA.
- Own the regional ecommerce roadmap and drive platform improvements.
- Work with internal teams and external partners to deliver high‑performing ecommerce solutions.
- Manage ecommerce operations, product launches and promotional activity.
- Improve customer journeys through testing, optimisation and data‑driven decision making.
- Support integrations with platforms including Gorgias, Klaviyo, Salsify and Bynder.
About You
You'll have:
- At least three years’ recent experience managing ecommerce websites using Shopify Plus.
- Experience integrating ecommerce platforms with customer service and business systems.
- Strong project management and stakeholder management skills.
- A passion for ecommerce, customer experience and continuous improvement.
- Experience of multi‑market, multi‑language ecommerce environments would be an advantage.
What we can offer
This hybrid role is based at our Northumberland Business Park office in Cramlington, with flexible working, competitive salary and benefits, and the opportunity to grow your experience within a global organisation. You'll join a passionate, collaborative team focused on delivering exceptional experiences for anglers around the world.
If you're excited by the opportunity to shape the future of ecommerce at Pure Fishing, we'd love to hear from you. To apply or request further information, please contact our HR team at hremea@purefishing.com.
Ecommerce Manager (Shopify Plus) in Cramlington employer: Pure Fishing
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