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- Tasks: Shape online merchandising strategy and enhance product visibility across brand websites.
- Company: Join Pure Fishing, a global leader in fishing tackle and apparel.
- Benefits: Flexible hybrid work, 25 days holiday, generous discounts, and career growth opportunities.
- Why this job: Make a real impact in a dynamic team while enjoying a fun work environment.
- Qualifications: 4+ years in digital merchandising, strong analytical skills, and experience with Shopify.
- Other info: Collaborative culture focused on empowerment, authenticity, and execution.
The predicted salary is between 36000 - 60000 £ per year.
About Us: Pure Fishing is a global provider of fishing tackle, lures, rods, reels, storage, equipment and apparel. Our portfolio of industry-leading brands includes Hardys, Greys, Abu Garcia, Berkley, Penn, and Savage Gear, among others. Across the EMEA region, we have operations in 18 countries with offices in the Netherlands, UK, Denmark and Sweden - as well as smaller sales offices in most other European countries. Our values, Empowerment, Authenticity and Execution, shape how we work and collaborate every day. They define our workplace culture and guide us toward our mission: to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior service.
Job Summary: We are looking for a Digital Trading & Merchandising Manager to shape our online merchandising strategy and bring our product range to life across multiple brand websites in the EMEA region. This role is key to maximizing trading potential, product discovery, and conversion through data-driven insights, customer understanding, and effective onsite presentation. You will work closely with marketing, sales, forecasting, and creative teams to optimize the online user experience, path to purchase, and channel growth, ensuring our brand shines at every digital touchpoint.
Specific Responsibilities:
- Supporting the D2C roll out through product set up and merchandising.
- Owning ongoing refinement of product pages, categories and site navigation to support user journey, trading and conversion.
- Supporting demand planning to drive availability and trading performance.
- Forecasting product demand by brand to ensure optimal stock availability.
- Delivering product launches, brand campaigns, and seasonal trading opportunities to provide the best online experience.
- Identifying commercial opportunities across best sellers, under performers and emerging consumer trends, buying patterns to lead decision making.
- Collaborating with performance marketing to optimize user journeys and conversion via enhanced PDP and category pages.
- Working cross-functionally with brand marketing, sales, and forecasting to align stock availability with campaign delivery.
- Leading online promotions, sales events and seasonal trading moments to support clearance and end of life product sell out.
- Identifying performance tactics that drive conversion and translating this into clear merchandising and trading actions.
- Developing visual merchandising strategies for each product category and brand.
Role Requirements:
- A minimum of 4 years' experience in digital merchandising or forecasting for an ecommerce site or online trading role.
- Currently in a visible and influential role within a growing online business, able to shape trading performance and make a real impact.
- Experience with Shopify and Matrixify is highly advantageous.
- Excel proficiency for reporting and analysis is a must.
- Experience working in a brand with understanding of delivering creative standards and consistency in product presentation.
- Strong understanding of campaign execution, consumer touchpoints, and conversion optimization.
- Exceptionally organized with strong attention to detail, able to work in a fast paced environment.
- Numbers-driven and results-oriented, embracing a "fail fast" approach and adapting strategies to achieve goals.
- Collaborative, approachable, and an effective communicator across digital, creative, and commercial teams.
What we can offer: This is a hybrid role based at our offices in Northumberland Business Park, Cramlington, which benefits from excellent links to both the A1 and A19, as well as good local amenities. We offer a flexible, hybrid working policy, alongside an attractive salary and benefits package commensurate with skills and experience, plus the learning, development and career opportunities you would expect within a global organisation.
Our Benefits include:
- 25 days' holiday plus public holidays, with an additional day off for your birthday
- Up to 5% matched pension contribution
- Life assurance
- Generous staff discount
- A flexible working environment with blended home and office working
On top of that we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate. If you are ready for a change, or just a new opportunity in an exciting, dynamic and passionate business, then please get in touch.
Digital Trading & Merchandising Manager (D2C) in Cramlington employer: Pure Fishing
Contact Detail:
Pure Fishing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Trading & Merchandising Manager (D2C) in Cramlington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pure Fishing. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your digital merchandising successes. This is your chance to demonstrate how you can bring products to life online.
✨Tip Number 3
Be ready for the interview! Research Pure Fishing’s brands and think about how you can contribute to their mission. Tailor your answers to show you understand their values of Empowerment, Authenticity, and Execution.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Pure Fishing team.
We think you need these skills to ace Digital Trading & Merchandising Manager (D2C) in Cramlington
Some tips for your application 🫡
Show Your Passion for Fishing: When you're writing your application, let your love for fishing shine through! Share any personal experiences or stories that connect you to the sport. We want to see how your passion aligns with our mission to enhance the angling experience.
Highlight Relevant Experience: Make sure to showcase your experience in digital merchandising or e-commerce. We’re looking for someone who can hit the ground running, so detail your past roles and how they’ve prepared you for this position. Don’t forget to mention any tools like Shopify that you’ve used!
Be Data-Driven: Since this role is all about maximising trading potential, include examples of how you've used data to drive decisions in previous jobs. We love numbers, so show us how you've turned insights into action to boost performance!
Tailor Your Application: Take a moment to tailor your application specifically for us at Pure Fishing. Mention our values of Empowerment, Authenticity, and Execution, and explain how you embody these in your work. It’ll help us see you as a great fit for our team!
How to prepare for a job interview at Pure Fishing
✨Know Your Brands
Before the interview, dive deep into Pure Fishing's portfolio. Familiarise yourself with their brands like Abu Garcia and Berkley. Understanding their unique selling points will help you demonstrate your passion for the products and how you can enhance their online presence.
✨Showcase Your Data Skills
Since this role is all about data-driven insights, be prepared to discuss your experience with analytics tools. Bring examples of how you've used data to optimise product pages or improve conversion rates in previous roles. This will show that you're results-oriented and numbers-driven.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like improving a poorly performing product page. Think through your strategies for merchandising and trading actions, and be ready to explain your thought process clearly. This will highlight your problem-solving skills.
✨Emphasise Collaboration
This role requires working closely with various teams. Share examples of how you've successfully collaborated with marketing, sales, or creative teams in the past. Highlighting your communication skills and teamwork will show that you fit well within their culture of empowerment and authenticity.