At a Glance
- Tasks: Lead marketing strategies for JRC & Prologic brands across EMEA.
- Company: Pure Fishing, a global leader in fishing tackle and gear.
- Benefits: Attractive salary, benefits, and career development opportunities.
- Other info: Dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team and elevate brand presence in the fishing community.
- Qualifications: Experience in consumer brand marketing and a passion for carp fishing.
The predicted salary is between 28800 - 48000 £ per year.
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Direct message the job poster from Pure Fishing
Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish!
Job Summary
Reporting to the Head of Brand Activation, you will lead the development and execution of our JRC & Prologic brands. You will create EMEA-wide marketing plans while ensuring they are relevant and adaptable to local markets, addressing specific regional needs. You will champion creative, consumer-driven initiatives that elevate brand presence, build loyalty, and drive engagement across all touchpoints.
Key Responsibilities
- You will be responsible for shaping and executing the EMEA marketing strategy for our Carp brands, ensuring consistent identity, storytelling and alignment with product and brand objectives.
- A fundamental part of this role will be leading integrated campaigns across digital, social, and offline channels as well as overseeing compelling content creation.
- You will manage ambassador networks and partnerships that strengthen storytelling, credibility, and reach while working closely with Product, Sales, and Marketing colleagues to ensure strong product launches and brand execution.
Role Requirements
To succeed in this role, you will have proven experience in consumer brand marketing/activation, ideally in a similar outdoor/sports related business. You will have a strong track record leading successful marketing campaigns and partnerships alongside excellent communication, stakeholder management, and creative storytelling skills. A passion for carp fishing culture and credibility in the community is essential with knowledge of how to connect authentically with carp anglers. Fluency in English as a business language is essential, with additional European language skills being a distinctive advantage.
What we can offer
This role is based in our office space in Cramlington, United Kingdom. An attractive salary and benefits package is available for the successful candidate, based on skills and experience, together with the learning, development, and career opportunities you would expect in a global organisation. On top of that, we have a great team-working environment, a highly dynamic and passionate team to work with, and the opportunity to progress for the right candidate.
For a full job description or to apply, please reach out to hremea@purefishing.com today.
Job details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing
- Industries: Sporting Goods Manufacturing
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Brand Activation Manager in Cramlington employer: Pure Fishing
Pure Fishing is an exceptional employer, offering a vibrant work culture in Cramlington that fosters creativity and collaboration among a passionate team dedicated to enhancing the angling experience. With a strong focus on employee growth, we provide ample learning and development opportunities, alongside a competitive salary and benefits package, making it an ideal place for those looking to make a meaningful impact in the outdoor sports industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Activation Manager in Cramlington
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fishing and marketing industries. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for carp fishing! When you get the chance to chat with hiring managers or during interviews, share your personal experiences and stories related to the sport. This will help you stand out and show that you’re not just qualified, but genuinely enthusiastic about the role.
✨Tip Number 3
Prepare for interviews by researching Pure Fishing’s brands and recent campaigns. Be ready to discuss how you can contribute to their EMEA marketing strategy and bring fresh ideas to the table. Tailoring your approach to their specific needs will definitely impress them!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Pure Fishing. So, get your application in and let’s make some waves together!
We think you need these skills to ace Brand Activation Manager in Cramlington
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Brand Activation Manager role. Highlight your experience in consumer brand marketing and any relevant campaigns you've led, especially those related to outdoor or sports sectors.
Show Your Passion:Let your love for carp fishing shine through! Share any personal experiences or insights that connect you to the community. This will help us see your genuine interest in the role and the brand.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon. We want to understand your skills and experiences without having to decipher complex sentences!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive!
How to prepare for a job interview at Pure Fishing
✨Know Your Brands Inside Out
Before the interview, dive deep into Pure Fishing's portfolio, especially the JRC and Prologic brands. Understand their unique selling points and how they resonate with carp anglers. This knowledge will help you demonstrate your passion and expertise during the conversation.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've led in the past. Highlight your role in these projects, the strategies you employed, and the results achieved. This will showcase your ability to drive brand activation and engage consumers effectively.
✨Connect with the Carp Culture
Since a passion for carp fishing is crucial, be ready to discuss your personal experiences and insights into the carp fishing community. Share stories that illustrate your understanding of the culture and how you can authentically connect with the target audience.
✨Prepare for Stakeholder Management Questions
Expect questions about how you've managed relationships with various stakeholders in previous roles. Think of examples where you successfully collaborated with product, sales, and marketing teams to launch products or campaigns. This will highlight your communication skills and teamwork abilities.
