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- Tasks: Lead global marketing strategy and campaigns for electric scooters.
- Company: Join Pure Electric, a fast-growing company revolutionising urban transport with electric scooters.
- Benefits: Enjoy flexible working, 25 days holiday, and exclusive employee discounts.
- Why this job: Make a real impact on the planet while developing your marketing skills in a dynamic environment.
- Qualifications: Experience in international marketing, strong communication skills, and a customer-focused mindset required.
- Other info: This is a maternity cover role for 12 months, based in Bristol with hybrid working options.
The predicted salary is between 43200 - 72000 £ per year.
Location: Bristol
Salary: Competitive, depending on experience
Working Style: Hybrid (minimum 2 days per week in Bristol Office)
Reports to: Managing Director
About us: Pure Electric is on a mission to build the world’s most desirable electric scooters. We’re rethinking urban transport - fast, efficient, and built for the future. We’re growing fast, testing, learning, and scaling globally. Now, we’re looking for a high-energy Head of Global Marketing (Maternity cover) who’s ready to roll up their sleeves and drive impact from day one.
The Role: As Head of Global Marketing at Pure Electric, you will be responsible for developing and executing the global brand strategy, ensuring consistent marketing execution across all markets, and driving brand growth through strategic campaigns and activations.
- Brand strategy and insights: Develop and execute the global brand and campaign strategy for all markets. Own the full-year global campaign calendar, ensuring alignment on activation priorities. Oversee global consumer insights initiatives to understand target audience and key customer segments. Working closely with Head of Creative, coordinate new product launches and manage global partnerships. Collaborate with the Head of Creative to define messaging hierarchy, brand guidelines, and tone of voice. Coordinate and deliver campaign kits for NPD launches and global campaigns, including imagery, copy, videos, retail assets, social media content, web materials, sales decks, product cheat sheets and training modules. Approve messaging on consumer-facing assets, packaging and manuals. Lead global point-of-sale strategy (tier strategy, pricing, sourcing, briefing artwork, coordination), ensuring brand consistency across all markets.
- Distributor marketing activation: Onboard and engage local markets to ensure consistent execution of marketing strategies. Conduct fortnightly calls with regional teams to review performance and plan future activities. Coordinate the delivery of all necessary marketing assets to all distributors. Consult on localised execution opportunities and approve all local content and activation plans.
- UK channel activation: Work closely with the UK channel teams to activate marketing strategies across all channels, including retail, web, email, PR and paid media. Collaborate with Head of Creative to execute PR, influencer and organic social programmes in the UK. Oversee the UK trade marketing strategy and develop successful activation campaigns in collaboration with retail partners.
- Budget and resource management: Own and manage the brand, trade marketing and distributor marketing budgets. Ensure budget efficiency across global and local marketing initiatives.
What you bring: You’re a commercially-minded brand leader with a strong track record of building and executing impactful marketing strategies across international markets. You combine creative intuition with data-driven decision making and thrive in fast-paced, high-growth environments. Strategic yet hands-on – you’re just as comfortable shaping long-term brand positioning as you are rolling up your sleeves to get a campaign live. Globally experienced – you’ve led marketing efforts across multiple markets, understanding the balance between consistency and localisation. Commercially astute – you bring a clear understanding of how brand drives growth, and how to align marketing initiatives with sales outcomes. Collaborative by nature – you’re a strong cross-functional partner who builds great relationships with creative, product, commercial and regional teams. Excellent communicator – you have a clear, confident voice, with the ability to influence stakeholders at all levels and guide messaging across multiple channels. Driven and resilient – you bring energy, adaptability, and focus to a fast-moving environment, and you’re not afraid to challenge the status quo. Customer-obsessed – you’re always thinking about the end user, and you ensure every campaign, asset, or partnership is built around their needs and mindset.
Why Join Us? Be part of a passionate team making a real difference for the planet. Work-life balance: Flexible working & 25 days of holiday plus bank holidays, with the option to buy more. Personal growth: Ongoing development opportunities, including two paid learning days per year. Wellbeing support: Life assurance, an Employee Assistance Program, and access to remote GP services. Exclusive perks: Generous employee discounts on our products, plus a range of lifestyle benefits.
Head of Global Marketing - Maternity Cover (Greater Bristol Area) employer: Pure Electric
Contact Detail:
Pure Electric Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Global Marketing - Maternity Cover (Greater Bristol Area)
✨Tip Number 1
Familiarise yourself with Pure Electric's brand and mission. Understanding their focus on electric scooters and urban transport will help you align your marketing strategies with their goals, showcasing your commitment to their vision during discussions.
✨Tip Number 2
Network with professionals in the electric vehicle and sustainable transport sectors. Engaging with industry peers can provide insights into current trends and challenges, which you can leverage to demonstrate your expertise and innovative ideas in your conversations.
✨Tip Number 3
Prepare to discuss specific examples of successful global marketing campaigns you've led. Highlight how you balanced consistency with localisation, as this role requires a nuanced understanding of diverse markets and customer segments.
✨Tip Number 4
Showcase your collaborative skills by thinking about how you would work with cross-functional teams at Pure Electric. Be ready to share how you’ve successfully partnered with creative, product, and sales teams in the past to drive impactful marketing initiatives.
We think you need these skills to ace Head of Global Marketing - Maternity Cover (Greater Bristol Area)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in global marketing, particularly in fast-paced environments. Emphasise your achievements in developing and executing marketing strategies across multiple markets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for electric transport and how your skills align with Pure Electric's mission. Mention specific examples of successful campaigns you've led and how they drove brand growth.
Showcase Your Collaborative Skills: Highlight your ability to work cross-functionally. Provide examples of how you've collaborated with creative, product, and regional teams to achieve marketing goals, as this is crucial for the role.
Demonstrate Customer Focus: Illustrate your customer-obsessed mindset by sharing instances where you’ve developed campaigns or strategies based on consumer insights. This will show that you understand the importance of aligning marketing efforts with customer needs.
How to prepare for a job interview at Pure Electric
✨Show Your Strategic Mindset
As the Head of Global Marketing, you'll need to demonstrate your ability to develop and execute marketing strategies. Be prepared to discuss specific examples of how you've successfully led campaigns in multiple markets, balancing consistency with localisation.
✨Highlight Your Collaborative Skills
This role requires strong cross-functional collaboration. Share experiences where you've worked closely with creative, product, and regional teams to achieve marketing goals. Emphasise your ability to build relationships and influence stakeholders.
✨Demonstrate Data-Driven Decision Making
Pure Electric values a commercially astute leader. Be ready to discuss how you've used data to inform your marketing decisions and drive brand growth. Prepare to share metrics or outcomes from past campaigns that showcase your impact.
✨Express Your Customer-Centric Approach
Being customer-obsessed is key for this position. Talk about how you've tailored marketing initiatives to meet customer needs and enhance user experience. Provide examples of campaigns that were particularly successful due to their focus on the end user.
