Global Sales Director

Global Sales Director

Location:
Bristol, UK (Hybrid)

Reports to:
CEO / Managing Director

Direct Reports:
Head of UK Retail, Head of Country (DACH & Benelux), Sales Manager.

Travel:
Regular international travel (Europe, Asia, Australia, US)

About PURE Electric

PURE Electric is a pioneering leader in premium e-mobility, on a mission to change urban transport for good. Operating across the UK, Europe, Asia, and Australia we design and deliver world-class electric scooters that empower people to move more freely and sustainably.

We\’re scaling; entering new markets, expanding our global footprint, and building deep partnerships with distributors, retailers, and online channels worldwide. As we enter this next phase of growth, we\’re looking for a world-class
Global Sales Director
to drive our commercial performance across all regions.

The Role

The
Global Sales Director
will be responsible for leading and executing PURE Electric\’s global sales strategy. Driving revenue, market share, and profitability across all channels.

You\’ll oversee and support our regional sales leaders, manage key distributor and retail partnerships, and identify new market opportunities to accelerate growth. This is a pivotal leadership role, requiring strategic vision, strong commercial instincts, and hands-on execution across a fast-paced, entrepreneurial environment.

Key Responsibilities

Global Strategy & Leadership

• Define and execute PURE Electric\’s global sales strategy across all active and emerging markets (Europe, UK, Asia, Australia, US).
• Lead and develop regional sales leaders, including the Head of UK Retail and Head of Country (DACH & Benelux)
• Align global sales plans with company-wide objectives across Marketing, Operations, and Product.

Commercial Growth

• Deliver aggressive revenue and margin growth targets through both direct retail and distribution models.
• Drive strong sell-out performance to maximize in-market demand and retailer success.
• Build and manage relationships with key global distributors, retailers, and other partners.
• Lead new market entry and launch plans.

Channel Management

• Drive performance in PURE\’s owned channels while scaling high-quality distribution partnerships globally.
• Ensure consistency in brand positioning, pricing, and customer experience across all regions.
• Work closely with Operations to ensure supply, forecasting, and logistics support sales delivery.

Team Development

• Inspire, coach, and grow a high-performing international sales team.
• Build scalable structures and reporting to support sustainable global growth.
• Foster a performance-driven, collaborative, and customer-obsessed culture.

About You

• A collaborative and empowering leader who thrives in an entrepreneurial, fast-scaling environment. Who is ready to roll up their sleeves, work hard, and lead by example.
• Proven experience leading
  international sales
  in a fast-paced, consumer product or mobility business.
• Strong track record of delivering revenue growth across
  multi-region, multi-channel
  environments.
• Deep understanding of
  direct-to-consumer
  and
  retail/distribution
  models.
• Experience launching or scaling into new global markets.
• Exceptional negotiation, relationship management, and leadership skills.
• Strategic, data-driven, and commercially astute – but comfortable being hands-on when needed.
• Passionate about sustainability, innovation, and redefining urban transport.
• Strong relationships with leading retailers worldwide, including major partners across the UK and Europe such as FNAC/Darty and Media Markt, among others

What we offer:

• Competitive salary
• Bonus scheme and performance incentives
• 25 days annual leave + bank holidays
• Pension scheme
• Employee discounts on products
• Health and wellbeing support
• Flexible working arrangements
• & More