Marketing Insights Analyst (Technical) in West Bromwich

We are the Pure Group, and we are looking for a Marketing Insights Analyst to provide high-quality marketing data, insight, and interpretation that deepens understanding of customer behaviour, marketing performance, and channel effectiveness across all marketing activity, both digital and offline.

Who Are We? The Pure Group was formed with the primary focus to disrupt the market and has grown into a leading group of companies specialising in end-of-life and later-life planning – including funeral plans, insurance products and cremation services. We are fast-moving, high-growth, and entrepreneurial, with a direct-to-consumer model and FCA regulation. We are proud to be the market leader, with phenomenal brand awareness, and more 5-star Trustpilot reviews than any of our competitors. We take pride in our Pure Values – we Care Deeply about our customers and each other, we Take Accountability for everything we do, and we Never Settle for second best. Working at Pure means joining a diverse, passionate, and growing team that truly makes a difference.

The Role: This role is responsible for transforming complex marketing, customer, and channel data into clear, trusted insight that supports optimisation, decision-making, and continuous improvement. The role works closely with the central data team to ensure accuracy, consistency, and confidence in reporting, acting as a bridge between marketing activity, customer behaviour, and commercial outcomes across HubSpot, Dynamics, analytics, and media platforms.

Summary of responsibilities and duties:

• Own the analysis and interpretation of marketing performance across all marketing channels, including web, CRM, paid and organic digital, direct mail, email, telephony, tracking and reporting on end-to-end customer journeys using platforms including HubSpot, Google Analytics (GA4), Dynamics, FullStory, and paid media platforms to deliver accurate, actionable insight.
• Design and maintain marketing insight reports and Power BI dashboards that integrate data from multiple platforms, and translate these outputs into clear commercial insight and recommendations for campaign optimisation and leadership decision-making.
• Partner with the central data team to define, validate, and continuously improve the Single Customer View, ensuring data is accurate, consistent, and genuinely useful for marketing and commercial insight.
• Analyse customer behaviour and multi-channel campaign performance by connecting channel-level activity with downstream behaviour and outcomes, identifying drivers of performance, friction points, and opportunities for improvement.
• Investigate anomalies, inconsistencies, or unexpected trends in marketing performance data, working with the Data team to diagnose root causes and ensure outputs accurately reflect business activity and customer behaviour.
• Support testing, experimentation, and optimisation initiatives across digital and offline campaigns by defining success measures and evaluating outcomes.
• Contribute to the continuous improvement of tracking, measurement frameworks, and reporting approaches in collaboration with marketing and data teams.
• Help to define, validate, and sense-check tracking and tagging requirements including digital tagging (Google Tag Manager and GA4) and offline campaign attribution, to ensure data collected is accurate, consistent, and fit for insight and decision-making.
• Maintain clear documentation of reporting methodologies, definitions, and assumptions, and stay up to date with best practices and platform changes.

Skills You will need to have:

• Significant experience in a marketing analytics, marketing insight, or data analysis role within a commercial environment.
• Strong understanding of multi-channel marketing, including digital, social media, direct mail, email, telephony, assisted sales journeys alongside common attribution and measurement challenges of end-to-end customer journeys.
• Confident working with HubSpot CRM (or similar) and reporting data, including lifecycle stages, campaign performance, and contact-level analysis.
• Strong experience using Google Analytics (GA4) to interpret event-based data, user journeys, and funnel performance.
• Familiarity with SQL for querying analytical datasets and validating reporting outputs.
• Understanding of statistical reasoning and experimentation principles, including interpretation of A/B test results and confidence levels.
• Experience working with curated datasets, governed semantic models, and approved business metric definitions within controlled data environments.
• Experience interpreting performance data from paid media and social platforms (e.g. Meta, Google, LinkedIn or equivalent).
• Experience analysing customer behaviour using qualitative tools such as FullStory (or equivalent session replay or behavioural analytics platforms).
• Experience working with CRM or customer data platforms such as Dynamics, with an understanding of how marketing data feeds into wider customer and commercial reporting.
• Experience designing and maintaining Power BI dashboards (or equivalent) using integrated data from multiple platforms and channels.
• Strong understanding of measurement and attribution frameworks, including digital tagging and event design (e.g. Google Tag Manager and Google Analytics) and the challenges of attributing offline and assisted channels.
• Comfortable interrogating data models, metric definitions and analytical assumptions to ensure outputs accurately represent business activity, without owning underlying data engineering or orchestration pipelines.
• Proven ability to translate complex data into clear, actionable insight and recommendations for non-technical stakeholders.
• Strong analytical and problem-solving skills, with high attention to detail and data accuracy.
• Excellent communication skills and the ability to work collaboratively across teams with varying levels of data literacy.

Preferred qualifications:

• Experience working closely with central data, BI, or engineering teams.
• Familiarity with data visualisation tools such as Power BI, Looker Studio, or Tableau.
• Understanding of integrated marketing and CRM technology stacks spanning HubSpot, Dynamics, analytics, paid media platforms and offline campaign data.
• Experience supporting experimentation, testing, or optimisation programmes across multiple channels.
• Experience working in regulated or sensitive sectors.

Life Assurance, Company Pension or SMART Pension option, Family-friendly occupational benefits, Employee Assistance Programme – 24/7 support, Comprehensive Induction and Learning and Development Academy, Discounted Gym Membership and Cycle to Work Scheme, Friendly, supportive modern working environment with free on-site parking.

If you are looking to join a company that is fast-moving, people-centred and committed to doing things differently, and where your work truly matters, then this could be just the opportunity you have been looking for.

The Pure Group strives to be an equal opportunity employer. We welcome applications from all backgrounds — regardless of age, gender, ethnicity, sexual orientation, disability, religion or belief. We celebrate difference, because we believe it enriches our work and helps us care more deeply. If you would like extra support or adjustments during the recruitment process, please let us know.

Please note, we may need to undertake a vetting process through the Disclosure and Barring Service (DBS) or Disclosure Scotland on new employees, dependent on requirement. All gaps in your CV must be disclosed. We reserve the right to close this advertisement early if we receive a high volume of suitable applications.