Junior Creative Strategist

Job Title: Junior Creative Strategist (Growth Marketing)

Office Location: London (3-4 days in office, 1-2 days remote)

Terms: Permanent Contract – Full time

Salary: Up to £35K (Depending on experience)

Company Overview

Are you ready to be part of an extraordinary journey with a high-growth venture that’s transforming a £100 billion consumer category? We’re Purdy & Figg, a rapidly growing, eco-friendly business on a mission to revolutionise the way people clean – and we’re looking for passionate individuals to join our team!

Back in 2018, NHS nurse Purdy Rubin and horticulturalist Charlotte Figg set out to create cleaning products that are not only effective but also safe for the environment. Spurred on by Purdy’s sons, Charlie and Jack, they partnered with Chemist Dr. Anna Slastanova to develop natural, beautifully-scented, and refillable cleaning products that rival the ‘big guns’ of the industry.

What started as a humble venture has blossomed into a powerhouse brand with over 300,000 loyal subscribers. We’ve seen an incredible five-fold increase in sales over the past year alone, cementing our place as a leader in the natural cleaning market. And we’re just getting started!

Recognition & Growth

• Ranked #1 on 2025’s FEBE Growth 100 list of fastest-growing UK businesses
• Ranked #9 on 2025’s Sunday Times 100 list of fastest-growing UK businesses

If you’re passionate about sustainability and want to be part of a dynamic team that’s making waves in the industry, we want to hear from you!

Could you be the next member of our growing team?

Are you a creative with at least a year's experience at either an agency, or in-house, who is looking to step into the exciting world of performance and growth marketing? We are seeking a dynamic and innovative Junior Creative Strategist to join our world-class team to help us supercharge our growth as one of the biggest disruptors in the cleaning industry.

As a Junior Creative Strategist, you'll bring experience in creative strategy or social media marketing, with hands-on skills across platforms like Instagram, TikTok, and YouTube.

You’ll generate bold, original ideas that drive engagement, collaborate with internal teams and external creators to produce high-quality, shareable content, and manage our in-house content library. With a sharp eye for data, you'll analyse performance and continuously refine strategies for even better results in future campaigns.

REQUIREMENTS:

• Experience:1-2 years of experience in creative strategy, content development, or social media marketing with a focus on direct response, leveraging psychographic segmentation to tailor campaigns for specific audience segments.

• Platform Knowledge: Up to speed with best practices and emerging trends on paid platforms (Instagram, TikTok, YouTube, and Facebook). Hands-on experience creating ads on Meta or other social platforms.

• Creative Thinking: A natural innovator who can think outside the box and generate original concepts that are focused on engaging target demographics and achieving conversion goals.

• Analytical Mindset: Ability to interpret data and implement A/B testing frameworks to optimise ad performance, continually refining messaging, visuals, and formats to improve hook-rate, click-through-rate, and conversions.

• Collaboration & Organisation: Ability to work collaboratively across teams in a fast-paced environment, whilst working across a variety of campaigns and work streams.

RESPONSIBILITIES:

• Develop engaging, shareable content that drives audience engagement, collaborating on scripts, briefs, and shoot days to bring creative ideas to life.

• Create diverse, high-performing content tailored to different stages of the marketing funnel, applying the AIDA model to optimise campaign effectiveness.

• Brand Focus: Ensure all content adheres to brand guidelines and ladders up to our proposition while effectively driving action, maintaining a balance between brand consistency and performance.

• Production: Collaborating closely with our in-house production team to assist in creating ad content. This includes writing briefs for the editor team for video ads and providing design briefs for static ads.

• Performance Analysis: Regularly review and analyse performance metrics to gauge ad effectiveness and provide insights and recommendations to future campaigns through weekly and monthly creative reports.

• Content Management: Oversee our in-house content library, organising materials from content creators and shoot days to ensure easy access for creating high-performing content updates. Deliver ads to external agencies weekly through a digital ad management system.