At a Glance
- Tasks: Join a startup and help grow a brand through web, ecommerce, ads, and product development.
- Company: Exciting consumer water filtration startup with a hands-on founder.
- Benefits: Competitive salary, equity options, mentorship, and health club membership.
- Other info: Dynamic role with direct influence and clear career progression.
- Why this job: Gain invaluable experience in building a brand from the ground up.
- Qualifications: No specific experience needed; just a creative mindset and willingness to learn.
The predicted salary is between 25000 - 40000 £ per year.
Want to learn how to build a startup by helping grow one? This is a founder's associate role — you'll work directly alongside me on everything that drives growth and builds the brand: web, ecommerce, ads, content, product, and the systems that tie it together. We do whole-home water filtration properly: premium systems for homes across the UK and soon Europe, sold direct online and through a consultative process. We're scaling, and I'm hiring my right hand to help do it. No two days are the same. One day you're tuning Meta and Google campaigns and reading the data; the next we are building a website, shaping how the brand looks and reads, briefing a video creator, sharpening the product offer, or jumping on the phone to make sure a customer is happy. You'll touch the whole stack — paid acquisition, ecommerce, brand and content, product, CRM and AI tooling, and conversion.
Why this might be for you
I want a generalist with horsepower and a builder's instinct — scrappy, creative, ambitious, quick to learn tools and ship. If you want to understand how a modern brand gets built and sold end to end, this is a rare seat, with a clear path into leadership as we scale. I care about brains, taste, and graft, not a polished CV.
What you'll help me do
- Run paid acquisition — Meta/Google ads, testing creative, reading the numbers
- The website and ecommerce experience — Webflow, checkout, conversion
- Shape the brand — voice, look, content, social, video, collateral
- Help sharpen the product and how we position it
- Build the growth systems — CRM, WhatsApp flows, automations, AI tooling
- Convert inbound leads on the phone and muck in wherever needed
What I'm after
- A hard worker who'll turn their hand to anything and figure it out
- Comfortable with digital tools (ads, website builders, CRMs, AI) and a creative eye
- Sharp, organised, reliable — able to crack on independently
- Good with people and on the phone
- No water or filtration experience needed — I'll teach you the product. Attitude, taste, and a bias to ship matter most.
What's on offer
- £25,000–£40,000 depending on experience, plus generous ESOP
- A ground-floor role with real influence and a clear path upward
- Direct mentorship working alongside the founder, across the whole business
- Health club and cowork membership
How to apply
Send your CV and answers below — it's a startup with real rewards for people who grow with it, and you'll work alongside me directly, straight-shooting:
- Have you worked with any of these: ads, websites, content/video, branding, CRMs, or sales? Tell me what and how it went.
- Have you built something with OpenClaw? If so what?
- Would you be comfortable calling people who've made enquiries?
- What are your wage expectations?
- How hard is it for you to get to a Shoreditch Cowork?
- Is this for you?
Founders Associate - Consumer Water Filtration employer: PuraVero Home Filtration
Join a dynamic startup in the heart of Shoreditch, where you'll have the unique opportunity to work directly with the founder and influence every aspect of our growth journey. We foster a vibrant work culture that values creativity, ambition, and hands-on learning, offering generous employee stock options and direct mentorship to help you develop into a leadership role. With a focus on personal and professional growth, this is an exciting chance to be part of a team that's revolutionising the consumer water filtration market across the UK and Europe.
