At a Glance
- Tasks: Convert warm leads into booked sales appointments and build trust over the phone.
- Company: Fast-growing UK marketing agency focused on roofing and construction.
- Benefits: £50,000 OTE, remote work, performance bonuses, and clear progression opportunities.
- Other info: Opportunity for growth into closing or leadership roles in a dynamic environment.
- Why this job: Join a supportive team and make an impact in a thriving industry.
- Qualifications: Confident communicator with strong rapport-building skills; experience preferred but not essential.
The predicted salary is between 50000 - 50000 £ per year.
We are a fast-growing UK-based marketing agency that specialises in generating high-quality leads and booked appointments for roofing and construction companies. In the last 12 months, we've worked with 150+ clients and continue to scale rapidly with a team of 8 people. Our core focus is helping roofing companies grow using paid advertising, lead generation systems, and sales conversion processes.
We are now looking for a high-performing Sales Development Representative to help us convert warm inbound leads into booked sales appointments.
This is not a cold calling role. You will be speaking to warm leads only — people who have already enquired about our services or engaged with our ads. Your job is to turn interest into booked appointments by:
- Building trust quickly over the phone
- Re-engaging cold or unresponsive leads
- Handling objections confidently and professionally
- Qualifying prospects properly
- Booking high-quality appointments for our closing team
- Increasing show-up rates by setting expectations and building excitement
You are often the first human conversation a prospect has with our company, so your ability to create trust and credibility is critical.
Key Responsibilities
- Call and follow up with inbound warm leads and previous enquiries
- Reactivate older leads who did not book or attend calls
- Qualify prospects based on fit, budget, and intent
- Handle common objections (cost, timing, skepticism, past agency experiences)
- Book qualified prospects into sales strategy calls
- Improve show-up rates through confirmation and light pre-call engagement
- Keep CRM/Trello updated with accurate notes after each call
- Work closely with the sales and marketing team to improve lead conversion rates
What Success Looks Like
- High volume of booked appointments from warm leads
- Strong show-up rate to sales calls
- Well-qualified, relevant prospects entering the pipeline
- Prospects arriving at calls engaged, informed, and interested
- Consistent daily call activity and disciplined follow-up execution
What We're Looking For
- Confident and natural phone communicator
- Strong ability to build rapport quickly
- Skilled at handling objections without sounding pushy
- High emotional intelligence and ability to read people
- Comfortable speaking to business owners
- Experience in SDR, telesales, appointment setting, or phone-based sales preferred (not essential)
- Highly organised and consistent with follow-ups
- Coachable, competitive, and performance-driven mindset
Bonus if you have experience with:
- Trades or construction industries (roofing especially)
- Marketing, lead generation, or agency environments
- High-ticket service sales
What We Offer
- £50,000 OTE (£20,000 base + commission)
- High-quality warm inbound leads (no cold prospecting)
- Clear scripts, systems, and training provided
- Fast-growing agency with strong progression opportunities
- Opportunity to move into closing or leadership roles
- Performance-based bonuses and incentives
- High-performance but supportive team culture
How to Apply
Please send:
- A short introduction about yourself
- Relevant sales or phone experience
- Why you think you'd be effective at booking appointments from warm leads
Shortlisted candidates may be asked to complete a short role-play or mock call as part of the interview process.
Sales Development Representative in London employer: Pura Media FZCO
Join our dynamic and rapidly expanding marketing agency, where you'll thrive in a fully remote environment that champions flexibility and work-life balance. We offer a supportive team culture, comprehensive training, and clear pathways for career advancement, ensuring you have the tools and opportunities to excel as a Sales Development Representative. With a focus on high-quality warm leads and performance-based incentives, you'll find meaningful and rewarding employment while contributing to the growth of our clients in the roofing and construction sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Development Representative in London
✨Tip Number 1
Get to know the company inside out! Research their services, values, and recent projects. This will help you build rapport with leads and show that you're genuinely interested in what they do.
✨Tip Number 2
Practice your phone skills! Role-play with a friend or use our resources to get comfortable handling objections and building trust quickly. The more confident you sound, the more likely you are to book those appointments.
✨Tip Number 3
Stay organised! Use a CRM or Trello to keep track of your calls and follow-ups. This will help you manage your leads effectively and ensure no one falls through the cracks.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start.
We think you need these skills to ace Sales Development Representative in London
Some tips for your application 🫡
Be Yourself:When writing your application, let your personality shine through! We want to get a sense of who you are, so don’t be afraid to show your enthusiasm for the role and our company.
Highlight Relevant Experience:Make sure to mention any sales or phone experience you have, especially if it relates to warm leads. We’re looking for someone who can build rapport quickly, so share examples that showcase your skills!
Show Your Understanding:Take a moment to explain why you think you'd be effective at booking appointments from warm leads. This is your chance to demonstrate your understanding of the role and how you can contribute to our success.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Pura Media FZCO
✨Know Your Product Inside Out
Before the interview, make sure you understand the services offered by the company. Familiarise yourself with how they generate leads and what makes their approach unique. This knowledge will help you answer questions confidently and demonstrate your genuine interest in the role.
✨Practice Building Rapport
Since you'll be speaking to warm leads, practice your phone communication skills. Role-play with a friend or family member to simulate conversations where you build trust quickly. Focus on active listening and responding to objections naturally, as this will be crucial in your new role.
✨Prepare for Common Objections
Anticipate the objections you might face when booking appointments, such as cost or timing concerns. Prepare thoughtful responses that address these issues without sounding pushy. This preparation will show your potential employer that you're ready to handle real-life scenarios effectively.
✨Show Your Organisational Skills
Highlight your ability to stay organised and follow up consistently. Bring examples of how you've managed leads or maintained a CRM system in the past. This will reassure the interviewers that you can keep track of prospects and ensure no one falls through the cracks.
