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For Companies At a Glance
- Tasks: Manage UK CRM channels, driving retention and revenue through targeted campaigns.
- Company: Join PUMA, a global sports brand that values diversity and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on equality and empowerment.
- Why this job: Make an impact in e-commerce while working with a passionate team.
- Qualifications: Experience in CRM management and strong data analysis skills required.
The predicted salary is between 40000 - 50000 £ per year.
Your mission
The CRM Manager is responsible for managing the UK CRM channel across email, app and membership - driving retention, revenue and database growth through targeted campaigns, activations and ongoing optimisation. This is a hands‑on role executing day‑to‑day CRM duties, analysing data and having a solid understanding of customer journeys and segmentation.
CRM & Loyalty
- Own the UK CRM channel across email, app and loyalty, driving revenue, customer retention and database growth.
- Manage the CRM trading calendar in line with wider business trading and product launches.
- Build, schedule and optimise campaigns across email and mobile app.
- Maintain and optimise customer segmentation in line with the global framework, adding local segments where relevant.
- Analyse performance data to identify key trends and engagement drivers.
- Drive regional CRM‑led brand activations to increase user engagement and database growth.
- Own the CRM A/B testing roadmap to maximise channel impact.
- Where necessary, implement local adaptations of global CRM guidelines to suit the UK market.
- Collaborate with global and cross‑regional CRM teams to ensure alignment and adoption of best practices.
- Work with the wider UK eCommerce team.
Your talent
- Proven experience managing CRM in an e‑commerce business.
- Strong data analysis skills; ability to turn data and trends into real understanding and actionable insights.
- Understanding of mobile app communications and attribution.
- Experience managing customer segmentation and audience insights.
- Strong understanding of wider performance marketing channels.
- Strong problem‑solving mindset, with a curious approach that challenges assumptions.
- Experience using GA4.
- Strong Excel skills.
- Preferred: Experience using Emarsys.
- Basic Photoshop knowledge.
- Experience managing loyalty programmes.
Our principles
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.
We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
CRM Manager UK in Manchester employer: PUMA
Contact Detail:
PUMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager UK in Manchester
✨Tip Number 1
Get to know the company inside out! Research PUMA's values, products, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how your experience aligns with the role and be ready to share specific examples of your data analysis and campaign successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the position. Plus, it keeps you on their radar!
We think you need these skills to ace CRM Manager UK in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience in managing CRM channels, especially in e-commerce, and showcase your data analysis skills. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can drive retention and revenue for us. Be sure to mention any relevant tools or platforms you've used, like GA4 or Emarsys.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've turned data into actionable insights in your previous roles. We love a good story about how your analysis led to successful campaigns!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at PUMA
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in e-commerce. Brush up on your experience with email campaigns, app communications, and loyalty programmes. Be ready to discuss specific examples of how you've driven retention and revenue through targeted campaigns.
✨Data is Your Best Friend
Since the role requires strong data analysis skills, come prepared with insights from your past experiences. Think about how you’ve turned data into actionable strategies. You might even want to bring a few examples of key trends you've identified and how they impacted your previous campaigns.
✨Show Off Your Problem-Solving Skills
The interviewers will be looking for a curious mindset that challenges assumptions. Prepare to discuss a time when you faced a challenge in CRM management and how you approached solving it. Highlight your thought process and the outcome to demonstrate your problem-solving abilities.
✨Familiarise Yourself with PUMA’s Brand Values
Understanding PUMA's commitment to equality and diversity is crucial. Be ready to discuss how you can contribute to creating an inclusive environment. Show that you align with their principles and are excited about being part of a brand that values authenticity and empowerment.