Retail Store Manager in London

Your Mission Foster and enhance a sales‑driven culture within the retail store, aligning with both operational and strategic guidelines, to achieve or exceed sales targets, KPIs, and profitability goals, positioning PUMA as the fastest sports brand in the world.

• Sales and Profitability: Ensure the store consistently achieves/exceeds sales, KPIs, and profitability goals. Use short and long‑term planning, expense control, sales, and service.
• Customer Experience: Guarantee high standards of customer experience in line with PUMA brand values and service standards.
• Team Management: Participate in recruiting, avoid shortage of staff, train, develop, and manage high‑performing team and employees. Hold team members accountable through productivity conversations, coaching, recognition, and performance actions. Participate in performance appraisals of the team.
• Sales Floor Engagement: Spend 80% of working time on the sales floor engaging with customers, selling, and coaching employees.
• Operational Efficiency: Identify, interpret, diagnose the performance of the store based on controllable operational KPI's (including but not limited to CR, UPT, ATV) and lead the team accordingly. Control PEX costs of the store and ensure efficient staff schedule to achieve Sales and KPIs targets while providing excellent customer service. Ensure completion of training programs (Local and Global).
• Business Analysis: Analyse customer profiles, buying trends, and competitive information to drive business. Communicate and provide feedback to the Area/District Manager.
• Loss Prevention: Implement and monitor Loss Prevention education, training, and awareness programs. Ensure compliance with Loss Prevention and Operational standards.
• Inventory Management: Oversee the execution and processing of incoming and outgoing merchandise. Achieve or exceed Inventory and Shrink goals; manage Physical Inventory counts.
• Retail Marketing and In‑Store Communication: Execute and manage Marketing initiatives and events within budget. Maintain strong communication with local PR and marketing.
• Store Operations: Participate in new store openings/closings; travel may be required. Attend Store Manager Meetings and off‑site training as required. Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access rights are up‑to‑date and comply with Retail P&Ps. Maintain Visual Guidelines and store presentation standards. Ensure store maintenance needs are communicated and addressed promptly.
• Compliance and Safety: Comply with all Policies and Procedures, operational core competencies, and key accountabilities. Maintain a safe and compliant working environment for all Store Associates and Customers. Work non‑traditional hours as required (weekends, evenings, holidays, overtime).

Your Talent: Two to four years of management experience in a focused, customer service oriented retail environment (preferably apparel/footwear) with results‑driven track record. Proven ability to exceed sales while meeting payroll goals, demonstrated ability to identify, hire, train, develop and retain top talent managers as well as teams, ability to reason through complex issues, demonstrates effective communication, ability to present information to large groups and facilitate store visits. Strong interpersonal, communication and motivational skills. Strong organizational and time management skills. Practical experience in Project Management, skills in implementing communications methods and event management. Commercial acumen. Interest in innovation and change. Leadership. PC‑skills, MS‑Office Knowledge, Outlook, Internet. The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

Our Principles: PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.