Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage UK CRM channels, driving retention and revenue through targeted campaigns.
- Company: Join PUMA, a global sports brand that celebrates diversity and innovation.
- Benefits: Enjoy equal opportunities, a supportive culture, and career growth.
- Other info: Work in a dynamic environment with a focus on collaboration and creativity.
- Why this job: Make an impact by turning data into actionable insights for a leading brand.
- Qualifications: Experience in CRM, data analysis, and customer segmentation is essential.
The predicted salary is between 40000 - 50000 £ per year.
Your mission is to manage the UK CRM channel across email, app and membership, driving retention, revenue and database growth through targeted campaigns, activations and ongoing optimisation. This is a hands-on role executing day-to-day CRM duties, analysing data and having a solid understanding of customer journeys and segmentation.
Key Responsibilities:
- Ability to turn data and trends into real understanding and actionable insights.
- Understanding of mobile app communications and attribution.
- Experience managing customer segmentation and audience insights.
- Strong understanding of wider performance marketing channels.
- Strong problem-solving mindset, with a curious approach that challenges assumptions.
- Experience using GA4.
- Strong Excel skills.
Preferred:
- Experience using Emarsys.
- Basic Photoshop knowledge.
- Experience managing loyalty programmes.
PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.
CRM Manager UK employer: PUMA
Contact Detail:
PUMA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager UK
✨Tip Number 1
Get to know the company inside out! Research PUMA's values, products, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you can showcase your experience with data analysis and customer segmentation. We want to see your problem-solving skills in action!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace CRM Manager UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with email campaigns, customer segmentation, and any tools like GA4 or Emarsys that you've used. We want to see how your skills match our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and how you can drive retention and revenue. Be sure to mention any hands-on experience you have with data analysis and customer journeys.
Show Off Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We love a curious mindset that questions assumptions and seeks out innovative solutions, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures it gets into the right hands. Plus, it shows you're keen on joining the PUMA team!
How to prepare for a job interview at PUMA
✨Know Your CRM Inside Out
Make sure you have a solid grasp of CRM principles, especially in relation to email, app, and membership channels. Brush up on your knowledge of customer journeys and segmentation, as you'll need to demonstrate how you can drive retention and revenue through targeted campaigns.
✨Data is Your Best Friend
Be prepared to discuss how you've turned data into actionable insights in previous roles. Familiarise yourself with GA4 and be ready to share examples of how you've used data analysis to optimise CRM strategies and improve customer engagement.
✨Show Off Your Problem-Solving Skills
PUMA values a curious mindset that challenges assumptions. Think of specific instances where you've tackled problems creatively in your past roles. This will show that you're not just about following the status quo but are eager to innovate and improve.
✨Familiarity with Tools is Key
If you have experience with Emarsys or basic Photoshop skills, make sure to highlight these during your interview. Even if you don't have extensive experience, showing a willingness to learn and adapt to new tools can set you apart from other candidates.