Retail Senior Store Manager

YOUR MISSION

Responsible for leading a high-volume, high-complexity or strategically significant store, driving sustainable sales growth, profitability and operational excellence through strong commercial leadership and disciplined execution. The role ensures consistently premium consumer experience, translates company and retail priorities into effective store execution and leads the store team to deliver business results.

Key Tasks

• Directly responsible for ensuring the store consistently achieves or exceeds sales, KPIs, productivity and profitability targets through effective business planning, commercial execution and expense control.
• Translate company and retail priorities into clear store objectives, action plans and team accountabilities, ensuring consistent execution across all areas of a high-volume, high-complexity or strategically significant store.
• Maintain a strong and visible presence on the sales floor, actively engaging with consumers, supporting sales activities and providing direction and in-the-moment coaching to the store management team and associates.
• Analyze commercial and operational performance, consumer behavior, local market trends and competitor activity to identify opportunities and implement corrective actions where required.
• Ensure a consistently premium consumer experience aligned with PUMA Brand Values and service standards, including the effective resolution of consumer inquiries and complaints.
• Ensure the execution of Visual Merchandising standards, promotional activities, seasonal campaigns, marketing initiatives and product presentation guidelines.
• Drive operational excellence and compliance with company standards across store routines, cash and POS processes, inventory, replenishment, stockroom operations and Loss Prevention, and ensure required local and global training programs are completed and effectively applied within the store.
• Manage store expenses, payroll, staffing levels, team deployment and labor productivity in line with approved budgets, consumer traffic and business requirements.
• Ensure inventory accuracy, stock availability, effective merchandise flow and disciplined shrinkage management to support commercial performance and consumer experience.
• Drive omnichannel initiatives and ensure the effective integration of digital and in-store consumer experiences, where applicable.
• Partner with Area Management and relevant functional teams, providing transparent performance updates and addressing business opportunities, operational challenges and key risks.
• Ensure successful adoption of new retail processes, tools, technologies and business initiatives and support store openings, closures, relocations, refits and other retail projects where applicable.

YOUR TALENT

Responsible for all aspects of people leadership and talent management, including performance management, development planning, coaching, feedback, appraisals and employee lifecycle processes.

• Drive a high-performance culture through clear expectations, accountability, recognition and continuous improvement.
• Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being.
• Ensure compliance with all legal and operational requirements relating to occupational health and safety within own area of responsibility.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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