At a Glance
- Tasks: Drive global loyalty and membership growth, creating engaging customer experiences.
- Company: Join PUMA, a leading global sports brand with a vibrant culture.
- Benefits: Competitive salary, diverse team, and opportunities for personal growth.
- Other info: Be part of a dynamic team that values diversity and innovation.
- Why this job: Shape the future of customer loyalty while making a real impact.
- Qualifications: Experience in loyalty programs and strong analytical skills required.
The predicted salary is between 51750 - 63250 £ per year.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.
YOUR MISSION
As Global Loyalty & Membership Manager, you will help drive the growth and success of our membership program, creating engaging experiences that strengthen customer relationships and increase retention.
Working closely with CRM, Ecommerce, Retail, BI, and regional teams, you will drive the day-to-day success of the program across global markets while supporting expansion into additional regions.
You will be responsible for identifying opportunities to improve member engagement, retention and commercial performance, while helping to deliver new features and experiences that strengthen the value of membership globally.
This is a hands‑on role that combines program optimisation, cross‑functional project management and innovation.
From supporting new market launches to developing member partnerships, exclusive experiences and brand activations, you will help shape how our loyalty program evolves as it scales internationally.
This is an exciting opportunity to play a key role in growing a global loyalty and membership program, helping to create meaningful customer relationships and deliver measurable business impact through data‑driven engagement strategies.
- Manage and optimise the loyalty and membership program across global markets, continuously improving member engagement, retention and commercial performance
- Analyse customer behaviour and program performance to identify opportunities for optimisation across member journeys, rewards, benefits and communications
- Support the rollout of the loyalty program into new markets, coordinating with regional teams and cross-functional stakeholders to ensure successful implementation
- Help define and launch new global program features, benefits and engagement mechanics that enhance the member value proposition
- Identify, develop and manage strategic partnerships that create additional value for members and strengthen the overall loyalty ecosystem
- Collaborate with brand, marketing and commercial teams to deliver member-exclusive activations, experiences and campaigns that increase engagement and advocacy
- Work closely with CRM teams to develop targeted member communications and lifecycle journeys that drive participation and retention
- Partner with Ecommerce, tech and external vendors to support platform enhancements, feature releases and ongoing program improvements
- Monitor and report on key program KPIs, providing insights and recommendations to improve performance
- Stay informed on loyalty, membership and customer engagement trends, bringing new ideas and best practices into the business
- YOUR TALENT
Several years of experience working within loyalty, CRM, customer engagement or membership programs, ideally within retail, ecommerce, fashion, lifestyle or sportstyle environments.
- Strong understanding of loyalty program mechanics, customer retention strategies and customer lifecycle management
- Experience managing global projects and coordinating multiple stakeholders across different teams and locations
- Analytical mindset with experience using data and customer insights to identify opportunities and measure performance
- Comfortable working with CRM and loyalty technology platforms and collaborating with technical teams on implementations and enhancements
- Experience with SAP Emarsys and/ or Antavo is a plus
- Strong organisational skills and attention to detail, with the ability to manage multiple priorities simultaneously
- Excellent communication and stakeholder management skills
- Commercially minded, with an understanding of how loyalty programs contribute to customer value, retention and business growth
- Proactive and curious, with a willingness to test, learn and continuously improve program performance
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.
Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions.
Every decision is made by real people who are committed to fairness, transparency, and equal opportunity – no matter your background, identity, or experience.
We may use functions supported by Artificial Intelligence (AI) to carry out isolated organisational steps, such as scheduling interviews.
These functions have no influence on decisions in the application process.
We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically.
Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers.
The PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.
At PUMA, we are in constant pursuit of faster.
That extends beyond our support of the fastest athletes in the world.
We also work to be fast in how we adapt to and connect with the constantly changing world around us.
Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture.
PUMA supports over 21,000 employees across 120+ countries.
The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
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Manager Loyalty & Membership Global E-Commerce in Coventry employer: PUMA SE
PUMA is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. With a strong commitment to employee growth, PUMA offers numerous opportunities for professional development and advancement within the global sportswear industry. Located in a vibrant environment, employees benefit from a supportive atmosphere that values diversity and encourages innovative thinking, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Manager Loyalty & Membership Global E-Commerce in Coventry
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at PUMA SE. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like PUMA SE before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace Manager Loyalty & Membership Global E-Commerce in Coventry
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to PUMA SE:Your cover letter is your chance to shine! Tell us why you want to work at PUMA SE specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at PUMA SE!
How to prepare for a job interview at PUMA SE
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
