At a Glance
- Tasks: Lead global marketing for Training, driving campaigns and account strategies.
- Company: Join PUMA, a vibrant brand that champions diversity and teamwork.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a commitment to equality and inclusion.
- Why this job: Make an impact in the sports marketing world with innovative strategies.
- Qualifications: 8+ years in sport marketing with a focus on key accounts.
The predicted salary is between 50000 - 70000 £ per year.
Overview
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.
Responsibilities
- Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities.
- Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans.
- Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives.
- Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities.
- Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights.
- Identify growth opportunities and risks, translating them into targeted marketing actions for the key account.
- Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution.
- Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com).
- Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops.
- Monitor competitive activity within the account landscape to inform strategy and differentiation.
- Support budget management, KPI tracking, and performance optimization with a focus on account impact.
Qualifications
- 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus.
- Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts.
- Strong ability to translate business, product, and account needs into consumer-facing marketing.
- Solid understanding of retail environments, e-commerce, and account-specific dynamics.
- Experience working with cross-functional and external partners, including key accounts.
- Data-driven mindset with the ability to turn insights into actionable plans.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
Lead Marketing Manager Training in Coventry employer: PUMA SE
At PUMA, we pride ourselves on fostering a vibrant and inclusive work culture that champions individual talent while promoting teamwork and shared success. As a Lead Marketing Manager in our dynamic training division, you will benefit from extensive professional growth opportunities, a collaborative environment, and the chance to make a significant impact on our global marketing strategies. Located in a thriving hub for sports and lifestyle innovation, PUMA offers a unique blend of creativity and strategic focus, ensuring that your contributions are both meaningful and rewarding.
