At a Glance
- Tasks: Lead global marketing strategy and drive transformation initiatives across regions.
- Company: Join PUMA, a vibrant brand with a strong sporting legacy.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: PUMA values diversity and offers equal opportunities for all applicants.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marketing.
- Qualifications: 10+ years in marketing with strong strategic and analytical skills.
The predicted salary is between 80000 - 120000 £ per year.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and let individual talent and experience shine.
Responsibilities
- Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments.
- Lead cross‑functional planning and set priorities across categories and regions.
- Oversee global marketing budget allocation, forecasting, and investment governance.
- Coordinate with marketing controlling, indirect procurement, and brand finance.
- Lead a marketing "special project taskforce" to drive transformation initiatives.
- Partner with regions, providing strategic guidance and alignment frameworks.
- Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution.
- Optimize processes and tools to enhance planning, workflows, and accountability.
- Ensure consistent global‑regional integration and communication.
Qualifications and Experience
- 10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations.
- Strong strategic thinking with the ability to translate business goals into actionable plans.
- Proven experience managing large‑scale budgets and cross‑functional initiatives.
- Excellent stakeholder management across regions, categories, and leadership levels.
- Strong analytical and financial acumen.
- Experience leading teams and driving complex transformation projects.
- Deep understanding of marketing operations and agency management.
- Industry experience in sports, lifestyle, or consumer goods (preferred).
Equal Opportunity Statement
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. No automated systems or AI tools are used to make hiring decisions; any AI functions are limited to isolated organizational steps with no influence on hiring outcomes.
Director Marketing Strategy & Planning in Coventry employer: PUMA SE
At PUMA, we pride ourselves on being an exceptional employer that champions a vibrant and inclusive work culture. Our commitment to employee growth is evident through our focus on strategic initiatives and cross-functional collaboration, providing opportunities for team members to thrive in their careers. Located in a dynamic environment, we offer competitive benefits and a supportive atmosphere where individual talents are celebrated, making PUMA a truly rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land Director Marketing Strategy & Planning in Coventry
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a new role. You never know who might have the inside scoop on opportunities that aren't even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you showcase your fit and passion for the role, especially in a vibrant environment like PUMA.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it relates to the job. Highlight your strategic thinking and ability to manage large-scale projects, as these are key for a Director of Marketing Strategy & Planning.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the team at PUMA.
We think you need these skills to ace Director Marketing Strategy & Planning in Coventry
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and the sports industry shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at StudySmarter.
Tailor Your Experience:Make sure to highlight your relevant experience in marketing planning and operations. We love seeing how your past roles align with our needs, so don’t be shy about showcasing your achievements and how they relate to the responsibilities listed in the job description.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and long-winded explanations. Use bullet points where possible to make it easy for us to see your key skills and experiences.
Apply Through Our Website:We encourage you to submit your application directly through our website. This way, you’ll ensure it reaches the right people and gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at PUMA SE
✨Know Your Marketing Strategy Inside Out
Before the interview, dive deep into the company's marketing approach and recent campaigns. Understand how they align with their brand masterplan and be ready to discuss how your experience can enhance their strategy.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led cross-functional teams and managed large-scale budgets. Highlight specific transformation projects you've driven and the impact they had on the organisation.
✨Demonstrate Analytical Acumen
Be ready to discuss how you've used data to inform marketing decisions. Bring examples of how your analytical skills have helped optimise processes or improve budget allocation in previous roles.
✨Emphasise Stakeholder Management
Think of instances where you've effectively managed relationships across different regions and leadership levels. Be prepared to explain how you ensure alignment and communication in a diverse team environment.
