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For Companies At a Glance
- Tasks: Plan and execute online merchandising strategies to boost sales and visibility.
- Company: Join PUMA, a leading brand in the e-commerce space.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Collaborative environment with a focus on equality and diversity.
- Why this job: Make an impact on e-commerce while working with a dynamic team.
- Qualifications: 2-3 years in e-commerce, strong analytical skills, and attention to detail.
The predicted salary is between 30000 - 40000 £ per year.
E-business / Digital, Manchester, United Kingdom
Onsite Optimization
- Plan and execute online merchandising strategies aligned with trading calendars, brand campaigns, and promotions.
- Manage UK site localisation, ensuring relevance to local trading moments and product launches to maximise sales and visibility.
- Collaborate with EU teams to drive regional alignment and partner with global stakeholders to ensure content plans align with trading calendars and buy plans.
- Ensure products are correctly categorised, maintain onsite filters and site search to ensure products are searchable, and easy to navigate.
- Maintain PUMA UK App content to ensure consistency between web and app in line with brand strategy.
- Set up and manage promotions during key trading periods, including partner discounts and promotion exclusions.
- Partner with the planning team to create seasonal flow plans, and product tracker to track and monitor key launches.
- Work with the global SEO team to maintain off-site search ranking, URLs, and keyword content.
Data & Analysis
- Use tools such as Crownpeak and analytics platforms to optimise sales and conversion rate (CVR) through data-driven analysis.
- Monitor website performance metrics (conversion rate, AOV, bounce rate) and implement continuous improvements.
- Conduct A/B testing on site features, layouts, and product sorting to enhance performance.
- Manage stock visibility, prioritising best sellers and high-margin items.
- Analyse competitor activity and market trends to inform merchandising decisions.
- Troubleshoot onsite issues, including broken links, incorrect pricing, and product display errors, coordinating deliverables and approvals with internal teams and external partners.
Qualifications
- Experience in e-commerce or digital merchandising (2-3 years).
- Strong analytical skills with experience using tools such as Crownpeak, Google Analytics, or similar platforms.
- Commercial mindset with an understanding of online customer behaviour.
- Excellent attention to detail and organisational skills.
- Ability to work cross-functionally with multiple teams.
- Familiarity with CMS platforms (ideally: Salesforce and Sanity).
- Basic understanding of SEO and onsite search optimisation.
PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
Manchester, United Kingdom Ecommerce Onsite Merchandiser UK E-business / Digital employer: PUMA Gruppe
Contact Detail:
PUMA Gruppe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manchester, United Kingdom Ecommerce Onsite Merchandiser UK E-business / Digital
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and digital merchandising space. Use LinkedIn to connect with industry professionals, join relevant groups, and engage in discussions. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and successes in e-commerce. Highlight your analytical skills and any tools you've used, like Google Analytics or Crownpeak. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their online merchandising strategies and be ready to discuss how you can contribute to their goals. Tailor your answers to reflect your knowledge of their brand and market position.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to follow up after applying; a quick email expressing your enthusiasm can make a big difference!
We think you need these skills to ace Manchester, United Kingdom Ecommerce Onsite Merchandiser UK E-business / Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Ecommerce Onsite Merchandiser. Highlight your experience in e-commerce and digital merchandising, and don’t forget to mention any tools like Crownpeak or Google Analytics that you’ve used.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about online merchandising and how your skills align with our brand strategy. Keep it engaging and relevant to the job description.
Show Off Your Analytical Skills: Since this role requires strong analytical skills, be sure to include examples of how you've used data to drive decisions in past roles. Mention specific metrics you've improved, like conversion rates or AOV.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly!
How to prepare for a job interview at PUMA Gruppe
✨Know Your E-commerce Stuff
Make sure you brush up on your e-commerce and digital merchandising knowledge. Familiarise yourself with the latest trends, tools like Crownpeak and Google Analytics, and how they can optimise sales. Being able to discuss these topics confidently will show that you're serious about the role.
✨Show Off Your Analytical Skills
Prepare to talk about your experience with data analysis. Think of specific examples where you've used analytics to drive decisions or improve performance. This could be anything from A/B testing results to how you’ve monitored website metrics like conversion rates.
✨Understand the Brand and Market
Research PUMA’s brand strategy and recent campaigns. Be ready to discuss how you would align online merchandising strategies with their trading calendars and promotions. Showing that you understand their market position will set you apart from other candidates.
✨Be Ready to Collaborate
Since the role involves working cross-functionally, think of examples where you've successfully collaborated with different teams. Whether it’s marketing, planning, or SEO, being able to demonstrate your teamwork skills will highlight your fit for the role.