Assistant Store Manager in Bridgend, Wales

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine.

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Customer Experience

• Maintain high standards of customer service in line with PUMA's values.

Team Management

• Participate in recruiting, avoid shortage of staff, train, develop, and manage high-performing team and employees.
• Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.
• Support store manager in preparation for performance appraisal and provide timely feedback to team members through daily observation of their performance.

Salesfloor Engagement

• Spend 90% of time on the sales floor engaging with customers and coaching employees.

Store Operations

• Supervise store performance and daily operations.
• Participate in new store openings/closings; travel may be required.
• Attend Store Manager Meetings and offsite training as required.
• Process POS transactions (sales, exchanges, discounts, and refunds) accurately.
• Ensure POS access rights are up-to-date and comply with Retail P&Ps.
• Identify, interpret, diagnose the performance of the store based on controllable operational KPIs (including but not limited to CR, UPT, ATV) and lead the team accordingly.

Payroll and Scheduling

• Manage payroll and create schedules to ensure profitability and service quality.

Training Programs

• Ensure completion and effectiveness of training programs.
• Oversee loss prevention and operational compliance.

Inventory Management

• Manage inventory, including physical counts and shrink goals.

Compliance and Safety

• Comply with all Policies and Procedures, operational core competencies, and key accountabilities.
• Maintain a safe and compliant working environment for all Store Associates and Customers.
• Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Sales and Profitability Management

• Achieving or exceeding sales, KPIs, and profitability goals.

Analytical and Performance Management

• Analysing customer profiles, buying trends, and conducting performance appraisals.
• Interpreting and diagnosing the store’s performance based on controllable operational KPIs (including but not limited to CR, UPT, ATV).

Customer Service

• Maintaining high standards of customer experience in line with brand values.

Leadership and Team Management

• Effective communication skills, recruiting, training, developing, and managing store staff.

Operational Management

• Handling payroll, scheduling, inventory, and loss prevention.

Salesfloor Engagement

• Spending significant time on the sales floor engaging with customers and coaching employees.

The ability to constantly walk and move about is required. Use of the following senses is critical to this position: speaking, hearing, near and far acuity, depth perception, and field of vision.

Experience in the role

• Minimum of 3 years in a retail environment, with at least 1 year in a managerial or senior retail staff role.

Education

• Minimum completed full school/vocational school education (i.e. high school diploma), or higher.

PUMA provides equal opportunities for all job applicants, regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play. PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. Open offices and great teams: PUMA UK has much to offer in Manchester, Batley, and Dublin. Remember: We are stronger together. With our shared momentum, we all make PUMA the best place to be.