At a Glance
- Tasks: Drive sales and profitability for lifestyle accounts while analysing market trends.
- Company: Join PUMA, a global sports brand with a vibrant culture.
- Benefits: Inclusive workplace, equal opportunities, and a chance to make an impact.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team that values your unique talents and ideas.
- Qualifications: 3-5+ years in Key Account Management or Sales, preferably in lifestyle or fashion.
The predicted salary is between 50000 - 65000 £ per year.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION:
- Drive sales revenue, margin, and profitability for assigned lifestyle accounts (generalist/specialist), delivering against regional and country targets.
- Analyse sell‑through, retail insights, and market dynamics to identify opportunities and inform assortment, replenishment, and in‑season actions.
- Optimise inventory levels, margin contribution, and overall account profitability through data‑driven decision making.
- Manage the full sell‑in cycle: pre‑season order capture, re‑orders, in‑season trading, and accurate order book maintenance.
- Partner with the Line Manager and relevant cross‑functional teams to ensure seasonal brand and commercial initiatives are executed effectively for the assigned account(s).
- Lead the day‑to‑day GTM deliverables, including line reviews, assortment building, sell‑in presentations, and distribution planning.
- Contribute input to Area Sales Plans and develop account‑specific assortment proposals that align with distribution rules, brand positioning, and commercial goals.
- Support continuous improvement of GTM processes by sharing feedback and driving smoother cross‑functional collaboration.
- Monitor consumer trends, competitive activity, pricing dynamics, and distribution shifts relevant to assigned accounts.
- Consolidate insights and proactively share recommendations with senior management to support strategic decision making.
- Use data consistently to guide account planning, assortment proposals, and in‑season adjustments.
- Collaborate closely with Planning, Supply Chain, and Sales Operations to ensure on‑time delivery, healthy inventory, and operational accuracy for assigned accounts.
- Maintain high forecasting accuracy by submitting timely demand forecasts and tracking risks and opportunities.
- Ensure adherence to pricing governance, distribution rules, and internal controls.
- Support process improvements that increase operational efficiency and reduce error rates.
- Work effectively with Marketing, Merchandising to coordinate account‑specific plans and ensure cohesive brand execution.
- Ensure account needs are represented in cross‑functional discussions and that execution aligns with brand guidelines and commercial priorities.
- Act as a collaborative partner and positive contributor to the broader Key Account and Sales organisation.
YOUR TALENT:
- 3–5+ years of experience in Key Account Management, Sales, or Commercial roles, ideally within the sporting goods, fashion, lifestyle, or FMCG industries.
- Keen interest in the lifestyle/fashion area, with strong understanding of the marketplace and competitive landscape.
- Proven track record managing major retail or digital accounts, with ownership of sell‑in, sell‑through, forecasting, and in‑season trading.
- Strong understanding of seasonal Go‑To‑Market (GTM) processes, assortment planning, and distribution frameworks.
- Experience working with multi‑functional partners (e.g., Merchandising, Planning, Marketing, Supply Chain).
- Strong commercial acumen with the ability to manage revenue, margin, and profitability targets.
- Skilled in interpreting sell‑through, inventory health, and market data to drive decisions.
- Solid negotiation skills and high comfort presenting seasonal collections to buying teams.
- Ability to build tailored assortments aligned to brand positioning, account needs, and distribution guidelines.
- High proficiency in forecasting, demand planning, and order management.
- Ability to turn data into clear recommendations related to assortment, replenishment, pricing, and in‑season actions.
- Strong organisational skills with attention to detail across order books, timelines, accuracy, and process compliance.
- Identifying and onboarding new potential wholesale partners aligned to the regional lifestyle strategy.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people - with real judgment and accountability. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Sepcialist Lifestyle Manager in Manchester employer: PUMA Group
At PUMA, we pride ourselves on fostering a vibrant and inclusive work culture that champions individuality and teamwork. As a Specialist Lifestyle Manager, you will benefit from our commitment to employee growth through continuous learning opportunities and collaboration with cross-functional teams, all while being part of a global brand that values diversity and innovation. Located in a dynamic environment, you'll have the chance to drive impactful sales strategies and contribute to our legacy in the sporting goods industry.
StudySmarter Expert Advice🤫
We think this is how you could land Sepcialist Lifestyle Manager in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sepcialist Lifestyle Manager at PUMA Group, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including PUMA Group. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sepcialist Lifestyle Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sepcialist Lifestyle Manager in Manchester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for PUMA Group:When writing your cover letter, make sure to tailor your message specifically for PUMA Group. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at PUMA Group
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show PUMA Group that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show PUMA Group that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with PUMA Group’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.