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For Companies At a Glance
- Tasks: Optimise e-commerce experience and drive sales through creative merchandising strategies.
- Company: Join PUMA, a global leader in sportswear with a vibrant team culture.
- Benefits: Inclusive workplace, competitive salary, and opportunities for personal growth.
- Other info: Be part of a diverse team that values equality and creativity.
- Why this job: Make an impact on customer experience while working with a dynamic team.
- Qualifications: 2-3 years in e-commerce, strong analytical skills, and a commercial mindset.
The predicted salary is between 30000 - 40000 £ per year.
YOUR MISSION: The Onsite Merchandiser is responsible for optimising the customer experience and driving sales on an e-commerce website through effective product presentation, merchandising strategies, and site management. This role blends data analysis, creativity, and commercial awareness to improve conversion and engagement.
Responsibilities
- Plan and execute online merchandising strategies aligned with trading calendars, brand campaigns, and promotions.
- Manage UK site localisation, ensuring relevance to local trading moments and product launches to maximise sales and visibility.
- Collaborate with EU teams to drive regional alignment and partner with global stakeholders to ensure content plans align with trading calendars and buy plans.
- Ensure products are correctly categorised, maintain onsite filters and site search to ensure products are searchable and easy to navigate.
- Maintain PUMA UK App content to ensure consistency between web and app in line with brand strategy.
- Set up and manage promotions during key trading periods, including partner discounts and promotion exclusions.
- Partner with the planning team to create seasonal flow plans, and a product tracker to track and monitor key launches.
- Work with the global SEO team to maintain off-site search ranking, URLs, and keyword content.
Data & Analysis
- Use tools such as Crownpeak and analytics platforms to optimise sales and conversion rate (CVR) through data-driven analysis.
- Monitor website performance metrics (conversion rate, AOV, bounce rate) and implement continuous improvements.
- Conduct A/B testing on site features, layouts, and product sorting to enhance performance.
- Manage stock visibility, prioritising best sellers and high-margin items.
- Analyse competitor activity and market trends to inform merchandising decisions.
- Troubleshoot onsite issues, including broken links, incorrect pricing, and product display errors, coordinating deliverables and approvals with internal teams and external partners.
Your Talent
- Experience in e-commerce or digital merchandising (2-3 years).
- Strong analytical skills with experience using tools such as Crownpeak, Google Analytics, or similar platforms.
- Commercial mindset with an understanding of online customer behaviour.
- Excellent attention to detail and organisational skills.
- Ability to work cross-functionally with multiple teams.
- Familiarity with CMS platforms (ideally: Salesforce and Sanity).
- Basic understanding of SEO and onsite search optimisation.
- Strong communication skills.
Ecommerce Onsite Merchandiser UK in Manchester employer: PUMA Group
Contact Detail:
PUMA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecommerce Onsite Merchandiser UK in Manchester
✨Tip Number 1
Get to know the company inside out! Research PUMA's values, products, and recent campaigns. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the role. Plus, it could give you an edge if they put in a good word for you!
✨Tip Number 3
Prepare for the interview by practising common questions related to e-commerce and merchandising. Think about how your skills can drive sales and improve customer experience. We want to see your passion and creativity shine through!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PUMA family. Good luck!
We think you need these skills to ace Ecommerce Onsite Merchandiser UK in Manchester
Some tips for your application 🫡
Show Your Passion for E-commerce: When you're writing your application, let your enthusiasm for e-commerce shine through! We want to see how you can bring that passion to the role of Onsite Merchandiser and make a real impact on our customer experience.
Highlight Your Analytical Skills: Make sure to showcase your analytical skills in your application. We love candidates who can use data to drive decisions, so mention any tools you've used like Google Analytics or Crownpeak to optimise sales and conversion rates.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific responsibilities and skills mentioned in the job description. We appreciate when candidates take the time to align their experiences with what we’re looking for.
Apply Through Our Website: Finally, don’t forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at PUMA Group
✨Know Your Numbers
As an Ecommerce Onsite Merchandiser, you'll need to demonstrate your analytical skills. Brush up on key metrics like conversion rates and average order value. Be ready to discuss how you've used data analysis in past roles to drive sales or improve customer experience.
✨Showcase Your Creativity
This role blends creativity with data, so come prepared with examples of successful merchandising strategies you've implemented. Think about how you can present products in a way that enhances the customer journey and drives engagement.
✨Understand the Brand
Familiarise yourself with PUMA's brand values and recent campaigns. Show that you understand their target audience and how to tailor online merchandising strategies to resonate with them. This will demonstrate your commercial awareness and alignment with their mission.
✨Prepare for Collaboration
You'll be working cross-functionally, so highlight your teamwork skills. Prepare examples of how you've successfully collaborated with different teams in the past, whether it's marketing, planning, or SEO. This will show you're ready to partner effectively with others at PUMA.