Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage UK CRM channels, driving retention and revenue through targeted campaigns.
- Company: Join PUMA, a global leader in sportswear with a commitment to equality.
- Benefits: Competitive salary, diverse workplace, and opportunities for growth.
- Other info: Collaborative environment with a focus on innovation and best practices.
- Why this job: Make an impact in e-commerce while working with a dynamic team.
- Qualifications: Experience in CRM management and strong data analysis skills required.
The predicted salary is between 40000 - 50000 £ per year.
YOUR MISSION
The CRM Manager is responsible for managing the UK CRM channel across email, app and membership - driving retention, revenue and database growth through targeted campaigns, activations and ongoing optimisation. This is a hands‑on role executing day‑to‑day CRM duties, analysing data and having a solid understanding of customer journeys and segmentation.
CRM & Loyalty
- Own the UK CRM channel across email, app and loyalty, driving revenue, customer retention and database growth.
- Manage the CRM trading calendar in line with wider business trading and product launches.
- Build, schedule and optimise campaigns across email and mobile app.
- Maintain and optimise customer segmentation in line with the global framework, adding local segments where relevant.
- Analyse performance data to identify key trends and engagement drivers.
- Drive regional CRM‑led brand activations to increase user engagement and database growth.
- Own the CRM A/B testing roadmap to maximise channel impact.
- Where necessary, implement local adaptations of global CRM guidelines to suit the UK market.
- Collaborate with global and cross‑regional CRM teams to ensure alignment and adoption of best practices.
- Work with the wider UK eCommerce team.
YOUR TALENT
- Proven experience managing CRM in an e‑commerce business.
- Strong data analysis skills; ability to turn data and trends into real understanding and actionable insights.
- Understanding of mobile app communications and attribution.
- Experience managing customer segmentation and audience insights.
- Strong understanding of wider performance marketing channels.
- Strong problem‑solving mindset, with a curious approach that challenges assumptions.
- Experience using GA4.
- Strong Excel skills.
- Preferred: Experience using Emarsys.
- Basic Photoshop knowledge.
- Experience managing loyalty programmes.
PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
CRM Manager UK in Manchester employer: PUMA Group
Contact Detail:
PUMA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager UK in Manchester
✨Tip Number 1
Get to know the company inside out! Research PUMA's values, recent campaigns, and their approach to CRM. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common CRM scenarios. Think about how you would handle customer segmentation or optimise a campaign. Being ready with real examples will make you stand out as a candidate.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the PUMA family!
We think you need these skills to ace CRM Manager UK in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience in managing CRM channels, especially in e-commerce, and showcase your data analysis skills. We want to see how you can drive retention and revenue!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills align with our mission at StudySmarter. Don’t forget to mention any relevant experience with customer segmentation and A/B testing.
Show Off Your Data Skills: Since data analysis is key for this role, make sure to include specific examples of how you've turned data into actionable insights. We love numbers, so if you’ve improved engagement or revenue through your campaigns, let us know!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at PUMA Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially in e-commerce. Brush up on your knowledge of customer journeys, segmentation, and how to drive retention and revenue through targeted campaigns. Being able to discuss specific examples from your past experience will show that you’re the right fit for the role.
✨Data is Your Best Friend
Since this role requires strong data analysis skills, come prepared with examples of how you've turned data into actionable insights. Familiarise yourself with GA4 and be ready to discuss how you’ve used data to optimise campaigns or improve customer engagement in previous roles.
✨Showcase Your Problem-Solving Skills
PUMA values a curious mindset that challenges assumptions. Think of instances where you faced challenges in CRM management and how you approached solving them. This will demonstrate your ability to think critically and adapt to new situations.
✨Familiarise Yourself with the Brand
Research PUMA’s brand values, products, and recent campaigns. Understanding their market position and how they approach CRM will help you align your answers with their goals. Plus, it shows genuine interest in the company, which always makes a good impression!