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For Companies At a Glance
- Tasks: Manage UK CRM channels and drive customer retention through targeted campaigns.
- Company: Join PUMA, a global leader in sportswear with a commitment to equality.
- Benefits: Competitive salary, diverse workplace, and opportunities for personal growth.
- Other info: Dynamic team environment with a focus on innovation and career development.
- Why this job: Make an impact by turning data into actionable insights and enhancing customer experiences.
- Qualifications: Experience in CRM, data analysis, and strong problem-solving skills required.
The predicted salary is between 40000 - 50000 £ per year.
YOUR MISSION
The CRM Manager is responsible for managing the UK CRM channel across email, app and membership - driving retention, revenue and database growth through targeted campaigns, activations and ongoing optimisation. This is a hands‑on role executing day‑to‑day CRM duties, analysing data and having a solid understanding of customer journeys and segmentation.
Key Responsibilities:
- Ability to turn data and trends into real understanding and actionable insights.
- Understanding of mobile app communications and attribution.
- Experience managing customer segmentation and audience insights.
- Strong understanding of wider performance marketing channels.
- Strong problem‑solving mindset, with a curious approach that challenges assumptions.
- Experience using GA4.
- Strong Excel skills.
- Preferred: Experience using Emarsys.
- Basic Photoshop knowledge.
- Experience managing loyalty programmes.
PUMA supports over 21,000 employees across 120+ countries. PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
CRM Manager UK employer: PUMA Group
Contact Detail:
PUMA Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager UK
✨Tip Number 1
Get to know the company inside out! Research PUMA's values, recent campaigns, and their approach to CRM. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the CRM role. This can give you a leg up and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by practising common CRM-related questions. Think about how you've used data to drive decisions in the past and be ready to share specific examples. We want to see your problem-solving mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the PUMA family and ready to take on the CRM challenge!
We think you need these skills to ace CRM Manager UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with email campaigns, customer segmentation, and any tools like GA4 or Emarsys that you've used. We want to see how your skills align with our mission!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and how you can drive retention and revenue. Don’t forget to mention any hands-on experience you have with data analysis and customer journeys – we love a good story!
Show Off Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We’re looking for a curious mindset that can turn data into actionable insights, so don’t hold back on showcasing your analytical prowess!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at PUMA Group
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to email, app, and membership channels. Brush up on your knowledge of customer journeys and segmentation, as this will be crucial for demonstrating your expertise during the interview.
✨Data is Your Best Friend
Prepare to discuss how you've turned data into actionable insights in previous roles. Familiarise yourself with GA4 and be ready to share specific examples of how you've used data analysis to drive retention and revenue growth.
✨Show Off Your Problem-Solving Skills
PUMA values a curious mindset that challenges assumptions. Think of scenarios where you’ve faced challenges in CRM management and how you approached solving them. This will showcase your ability to think critically and adapt.
✨Familiarise Yourself with Performance Marketing
Since a strong understanding of performance marketing channels is essential, brush up on how these channels interact with CRM efforts. Be prepared to discuss how you can leverage these insights to enhance customer engagement and loyalty.