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For Companies At a Glance
- Tasks: Lead the go-to-market strategy and launch planning for innovative healthcare software.
- Company: Join a mission-driven organisation transforming healthcare through data and collaboration.
- Benefits: Enjoy hybrid work, competitive pay, and the chance to make a real impact.
- Why this job: Be part of a groundbreaking product launch that enhances patient outcomes and drives innovation.
- Qualifications: Experience in product marketing, strong communication skills, and a customer-first mindset required.
- Other info: Opportunity to work with cutting-edge technology in a dynamic, fast-paced environment.
The predicted salary is between 90000 - 126000 £ per year.
Job Description
🚀 Product Marketing Manager – Healthcare Benchmarking Innovation
🌍 About Our Client
Our client is a purpose-driven organisation helping healthcare providers innovate, collaborate, and improve through benchmarking. With 14,000+ users, their flagship programme powers the world’s largest healthcare benchmarking community, alongside national and bespoke projects supporting system performance, prevention, and workforce wellbeing.
💡 The Role
We’re looking for an experienced Product Marketing Manager to shape and deliver the go-to-market strategy for a brand-new Benchmarker platform launching in late 2025. This product will be central to member engagement, retention, and growth and you’ll be at the forefront of making it a success.
🔑 Key Responsibilities:
✨ Go-to-Market & Commercialisation – Build and deliver GTM strategy, positioning, messaging, and sales materials
✨ Launch Leadership – Lead cross-functional launch planning, milestones, and onboarding journey
✨ Internal Enablement – Create playbooks, FAQs, and resources to support client-facing teams
✨ Campaigns & Engagement – Drive launch comms across email, web, social, PR, and events
🙌 About You:
✔ Experience in product marketing (B2B SaaS / tech-enabled services ideal)
✔ Skilled in GTM strategy, project management & stakeholder engagement
✔ Excellent communicator with a talent for clear, engaging messaging
✔ Collaborative, commercial, and customer-first mindset
✔ Confident leading multiple projects in a fast-paced environment
✔ NHS/healthcare knowledge = bonus (not essential)
🌟 Why Apply?
Be part of one of the most exciting product launches in healthcare insight. Use your skills to drive change, improve outcomes, and make a real impact through innovation.
Product Marketing Manager employer: Pulse Recruit
Contact Detail:
Pulse Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the healthcare sector, especially the NHS. Understanding the specific challenges and innovations in this field will help you connect better with the company's mission and demonstrate your passion for their work.
✨Tip Number 2
Network with professionals in product marketing and the healthcare industry. Attend relevant events or webinars to meet potential colleagues and gain insights into current trends, which can give you an edge during discussions.
✨Tip Number 3
Prepare to discuss your experience with go-to-market strategies and product launches. Be ready to share specific examples of how you've successfully led similar projects, as this will showcase your expertise and fit for the role.
✨Tip Number 4
Research the company's existing products and services, particularly their benchmarking software. Understanding their current offerings will allow you to propose innovative ideas and demonstrate your commitment to enhancing their product marketing efforts.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially within B2B SaaS or tech-enabled services. Emphasise your understanding of go-to-market strategies and project management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the healthcare sector and your ability to drive change through data and innovation. Mention specific examples of past successes in product launches or marketing campaigns.
Showcase Communication Skills: Since excellent written and verbal communication skills are crucial for this role, consider including a brief section in your application that demonstrates your ability to create clear and engaging messaging.
Highlight Collaboration Experience: Discuss your experience working collaboratively with cross-functional teams. Provide examples of how you've successfully managed multiple workstreams in fast-paced environments, as this is key for the role.
How to prepare for a job interview at Pulse Recruit
✨Understand the Product
Before your interview, make sure you have a solid understanding of the Benchmarker software and its role in the healthcare sector. Familiarise yourself with the key features and benefits it offers to users, as well as how it fits into the broader market landscape.
✨Showcase Your GTM Strategy Knowledge
Be prepared to discuss your experience with go-to-market strategies. Highlight specific examples where you've successfully developed and executed a GTM plan, particularly in B2B SaaS or tech-enabled services, as this is crucial for the role.
✨Communicate Clearly and Effectively
Since excellent communication skills are essential for this position, practice articulating your thoughts clearly. Use engaging language and structure your responses to demonstrate your ability to craft compelling messaging for diverse customer segments.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with cross-functional teams in the past, especially in fast-paced environments. Emphasise your customer-first approach and how it has driven positive outcomes.
