Digital Analytics Implementation Manager
Employment Type: Permanent
About the Opportunity
We're partnering with a leading international retail organisation undergoing significant digital transformation to recruit a Digital Analytics Implementation Manager .
This is a fantastic opportunity to take ownership of digital analytics implementation, tracking architecture and measurement governance across a complex, high-traffic digital ecosystem.
You'll play a key role in ensuring accurate, scalable and privacy-compliant data collection across web and mobile applications, working closely with Product, Engineering, Analytics and Experimentation teams.
Key Responsibilities
- Own the implementation, optimisation and governance of Google Tag Manager (GTM), including client-side and server-side tagging.
- Define measurement frameworks, event taxonomies, data layer requirements and technical tracking specifications.
- Lead the implementation and validation of analytics across web, native mobile apps and in-app web views.
- Establish tracking standards, QA processes and governance to ensure data accuracy and GDPR compliance.
- Collaborate with Product, Engineering, UX and Analytics teams to translate business requirements into scalable technical solutions.
- Oversee integrations with third-party analytics, experimentation and personalisation platforms.
- Line manage and develop a Digital Analytics Implementation Analyst, providing technical guidance and coaching.
- Manage external implementation partners, ensuring high-quality technical delivery.
Skills & Experience Required
- Strong hands-on experience with Google Tag Manager (client-side and server-side), GA4 and Firebase Analytics.
- Proven experience implementing digital analytics across both web and mobile applications.
- Working knowledge of iOS and Android development environments, including mobile SDK implementation and debugging.
- Experience defining event taxonomies, tracking specifications and technical requirements for Engineering teams.
- Strong understanding of consent management, GDPR and privacy-first measurement.
- Experience supporting experimentation, personalisation and customer journey measurement.
- Proven experience managing technical analysts and third-party implementation partners.
- Excellent stakeholder management skills, with experience working in Agile delivery environments.
- SQL and Google BigQuery for data validation and quality assurance.
- Mobile attribution, deep linking and Mobile Measurement Partners (MMPs).
- Experience delivering large-scale digital analytics or transformation programmes.
- Background within retail, ecommerce or another high-volume digital environment.
This is an opportunity to take technical ownership of digital analytics implementation within a major international organisation investing heavily in its digital capabilities.
You'll have the autonomy to shape tracking architecture, improve measurement standards and develop a growing technical capability while working across complex web and mobile platforms.
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Implementation Manager in Reading employer: Pulse Group
Pulse Group is an exceptional employer located in the vibrant Greater London area, offering a collaborative work culture that fosters creativity and innovation. With a focus on employee growth, you will have the opportunity to take ownership of your projects while benefiting from competitive salaries and comprehensive benefits. Join us to shape user experiences for millions and advance your career in a supportive environment.
