Pulse is partnering with a fast growing, VC backed proptech platform about to launch in London, replacing static listings with a personalised feed of video walkthroughs. As the business builds towards launch, it's investing in a brand new content function to turn an already growing audience into a waitlist that's ready for day one.
This is a newly created role, sitting at the heart of a video first platform where content is the product, not an afterthought, and you'll be the person who builds the content and social strategy the brand doesn't yet have.
This is a hands on, high visibility role for someone who isn't fazed by an early stage build or a blank page, and who wants to build a content function from the ground up rather than inherit one.
What you'll be doing:
- Setting content and social strategy across Instagram, TikTok and beyond, working from the brand and direction set with the founders
- Briefing and directing a content creator on what gets filmed, edited and posted, without doing the filming or editing yourself
- Rebuilding the TikTok strategy from scratch, replacing an approach that hasn't worked with one that does
- Growing Instagram past its current 7,000 followers against a real six month target, with consistent original content across every channel
- Tracking content performance and connecting it directly to waitlist signups, early downloads and app downloads, not engagement alone
- Keeping content focused on the consumer audience, since B2C content already reaches the agents and brokers on the supply side
- Using AI tools to speed up or cut the cost of production while keeping every piece of content feeling authentic and real
What they're looking for:
- About 7+ years' experience in content, social or marketing strategy, including some track record of managing or directing someone else's output
- A track record of growing a social channel that you can back up with numbers, followers, views and engagement, not just how the content looked
- A strong understanding of video first content and platforms such as TikTok, Reels and Shorts
- Comfortable briefing and managing a content creator without doing their job for them
- Comfortable working independently from a brand and steer set by others, rather than needing every post specified for you
Location: London office, 4 days a week
A rare opportunity to build a content function from the ground up, shaping how one of London's most ambitious proptech launches shows up on social from day one.
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Content & Strategy Lead employer: Pulse Group
Pulse Group is an exceptional employer located in the vibrant Greater London area, offering a collaborative work culture that fosters creativity and innovation. With a focus on employee growth, you will have the opportunity to take ownership of your projects while benefiting from competitive salaries and comprehensive benefits. Join us to shape user experiences for millions and advance your career in a supportive environment.
