At a Glance
- Tasks: Lead social media strategies that drive real business impact and resonate with audiences.
- Company: Join Pulse Advertising, a dynamic agency making advertising meaningful.
- Benefits: Work abroad, hybrid remote policy, career coaching, and a pet-friendly office.
- Other info: Be part of a diverse team committed to equal opportunities and ambitious growth.
- Why this job: Shape innovative campaigns using AI insights and cultural trends in a creative environment.
- Qualifications: 6+ years in social media strategy with expertise in platforms like TikTok and Instagram.
The predicted salary is between 36000 - 60000 € per year.
We’re looking for a Senior Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable business impact. You combine social expertise with AI‑assisted insights to shape campaigns that resonate across creator ecosystems and social platforms.
Your tasks:
- Lead the development of social‑first strategies across organic content, creator partnerships, and paid amplification to deliver measurable business outcomes.
- Translate cultural signals, platform dynamics, and audience behaviour into clear strategic frameworks for integrated campaigns.
- Use AI tools and social listening platforms (Pulsar, GWI, Primetag) to identify cultural moments, audience insights, and growth opportunities.
- Define measurement frameworks and success metrics, continuously optimizing strategies through performance insights.
- Present strategic recommendations and campaign reviews to clients while guiding internal teams and mentoring junior strategists.
Your Skills:
- 6+ years of experience in social media strategy within a digital or social‑first agency environment.
- Deep expertise in platform ecosystems (TikTok, Instagram, YouTube, Twitch) and creator dynamics.
- Strong experience with social listening and insight tools (Pulsar, GWI or similar) to translate cultural and audience insights into strategies.
- Confident communicator with excellent presentation skills and experience leading client discussions.
- Fluent in English; additional languages (French, Italian, Spanish) are a plus.
Our Benefits:
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations.
- We love to see you grow: our careers coach is on hand for one‑to‑one coaching sessions and team workshops.
- We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes.
- Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week.
- Keep your commute to a minimum: you’ll find all our offices right in the city centre.
- For motivational high‑paws and comforting cuddles, your four‑legged friend is absolutely welcome at our offices.
About Us:
We make advertising meaningful. Co‑co‑founded by Lara Daniel and Christoph Kastenholz in 2014, Pulse Advertising was born with a vision to make advertising meaningful. What we do? We enable brands to win and retain customers on social media, and do all that works for that: influencer marketing, paid social advertising and social media management. By today, we have grown to offices across several countries, and a team of 100+ people, all pursuing that 1 vision. We are thought leaders in our space, and believe in sharing that journey with other people who are ambitious and think big! As an employer, we stand for equal opportunities and we are committed to diversity in our teams regardless of age, disability, race, religion, nationality, sexual orientation, ethnic origin or gender.
Senior Manager, Strategy (Social Media Focus) employer: Pulse Advertising
At Pulse Advertising, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With opportunities for personal and professional growth, including one-to-one coaching and team workshops, our employees thrive in a collaborative environment that celebrates creativity and success. Enjoy the flexibility of a hybrid remote policy, the chance to work from any of our city-centre offices across Europe, and the unique perk of bringing your furry friend to work, making every day both meaningful and enjoyable.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Strategy (Social Media Focus)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Senior Social Media Strategist role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and strategies. Use real metrics to demonstrate how your work has driven business impact. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in social media and AI tools. Share your insights during interviews to show that you're not just knowledgeable but also passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to highlight how your experience aligns with our mission to make advertising meaningful.
We think you need these skills to ace Senior Manager, Strategy (Social Media Focus)
Some tips for your application 🫡
Show Your Social Savvy:When you're crafting your application, make sure to highlight your experience in social media strategy. We want to see how you've translated cultural signals into successful campaigns, so don’t hold back on those examples!
Be Data-Driven:Since we love using AI tools and insights, include any relevant metrics or data that showcase your impact. Whether it’s audience growth or engagement rates, numbers speak volumes and show us you know how to drive measurable business outcomes.
Tailor Your Approach:Make your application stand out by tailoring it to our specific needs. Reference the platforms and tools mentioned in the job description, like TikTok or Pulsar, and explain how your expertise aligns with what we’re looking for.
Keep It Professional Yet Personal:While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re a fun team, and we want to see the real you! So, feel free to inject a bit of your unique style into your application.
How to prepare for a job interview at Pulse Advertising
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and dynamics of platforms like TikTok, Instagram, YouTube, and Twitch. Familiarise yourself with how these platforms operate and what makes content successful on each one. This knowledge will help you demonstrate your expertise during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've translated cultural signals and audience behaviour into successful social media strategies. Be ready to explain your thought process and the measurable outcomes of your campaigns. This will show that you can think critically and strategically.
✨Familiarise Yourself with AI Tools
Since the role involves using AI-assisted insights, brush up on tools like Pulsar and GWI. Understand how to leverage these tools for social listening and audience insights. Being able to speak confidently about how you’ve used these tools in past roles will set you apart.
✨Practice Your Presentation Skills
As a Senior Manager, you'll need to present strategic recommendations to clients and guide internal teams. Practise articulating your ideas clearly and confidently. Consider doing mock presentations with friends or colleagues to refine your delivery and get comfortable with feedback.
