At a Glance
- Tasks: Lead TikTok-first strategies and create engaging content for global brands.
- Company: Join Pulse Advertising, a dynamic agency shaping brand presence on social media.
- Benefits: Work remotely, enjoy career coaching, and bring your pet to the office!
- Other info: Collaborative environment with opportunities for international work and growth.
- Why this job: Be at the forefront of social media trends and make a real impact.
- Qualifications: 5+ years in social media management with a focus on TikTok.
The predicted salary is between 50000 - 60000 £ per year.
You don't just manage social media, you shape how brands show up on it. As a Senior Social Media Manager at Pulse Advertising, you lead multi-platform strategies for global brand accounts, drive creative direction, and set the standard for platform-native excellence. You know what's about to peak on TikTok before it peaks, and you're as strong creatively as you are strategically, ideating concepts in a client workshop and owning their execution the next day. You're a trusted senior partner to clients and a go-to voice internally, someone who takes ownership of outcomes, not just outputs. If you're ready to lead at the intersection of strategy, creativity, and impact, this is your next chapter.
Your tasks
- You own TikTok-first content strategies for key global brand accounts, defining platform-native formats, content pillars, and creative direction that drive measurable engagement and business results.
- You lead content planning and execution across TikTok, Reels, Stories, and complementary formats, ensuring every channel feels native, intentional, and on-brand.
- You manage social media across multiple brands within a single parent account, adapting global content frameworks for regional markets with a particular focus on DACH.
- You act as a senior client partner, steering projects from briefing to delivery, proactively shaping agendas and challenging briefs that don't align with platform or audience reality.
- You track, synthesise, and present performance data, translating complex analytics into sharp client-ready insights and actionable recommendations.
- You mentor junior and mid-level team members and contribute to pitches and new business proposals, bringing your platform expertise to grow both the team and the account base.
Your skills
- You bring 5+ years of hands-on experience in social media management with a clear TikTok focus, including proven results across global or multi-market brand accounts — ideally in consumer goods, home appliances, or lifestyle hardware.
- You think in TikTok: trend cycles, FYP mechanics, algorithm behaviour, and the instinct to know what feels native versus what kills engagement.
- You are comfortable operating within multi-brand account structures and familiar with global-to-local content models, managing competing brand identities across markets without losing quality or speed.
- You are confident leading senior client relationships, communicating platform logic clearly, managing expectations and influencing decisions at stakeholder level.
- You are a hands-on creative with the ability to concept campaign ideas and translate them into platform-native formats that resonate with audiences and impress clients.
- You are experienced with Canva, video editing tools, and social analytics platforms and actively use AI tooling to scale your work.
Our Benefits
- Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations.
- We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops.
- We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes.
- Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week.
- Keep your commute to a minimum: you’ll find all our offices right in the city centre.
- For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices.
Senior Manager, Social Media Management employer: Pulse Advertising
At Pulse Advertising, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in the heart of vibrant cities like Paris, London, and Berlin. Our supportive work culture encourages personal and professional growth through tailored coaching sessions and team workshops, while our hybrid remote policy ensures a healthy work-life balance. With the added perk of welcoming your furry friends to the office, we create an environment where you can thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Social Media Management
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pulse Advertising and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pulse Advertising are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pulse Advertising on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pulse Advertising. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Manager, Social Media Management
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pulse Advertising. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pulse Advertising:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pulse Advertising’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pulse Advertising
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pulse Advertising will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pulse Advertising, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
