Group Marketing Operations Lead

The Pulman Group Marketing team is expanding, and we are looking for an experienced marketer to lead the day-to-day delivery of marketing activity across the Group. Reporting to and working with the Group Marketing Manager, you will play a key role in turning the Group’s wider marketing direction into effective activity across our brands and locations. The role combines planned campaigns with reactive requirements from our manufacturer partners and Pulman sites, while also identifying opportunities to improve how we market the business.

You will lead two Marketing Coordinators, managing their workflow and priorities while remaining hands-on and able to support delivery when required. You will keep the Group Marketing Manager and wider stakeholders updated on progress, help manage expectations and ensure activity is delivered accurately and on time. Our Marketing Coordinators are responsible for content creation across video, photography, graphics and copywriting. To manage workflow effectively, we need someone with strong practical experience across these areas who can brief, guide, challenge and quality-check their work.

We are looking for someone with at least five years' demonstrable marketing experience, together with experience of leading, motivating and organising marketing coordinators or support staff. You will need broad marketing experience and be comfortable working across the full marketing mix, including digital, websites, email, content, PR, events and campaign reporting. Just as importantly, we want someone who will bring their own ideas, identify areas for improvement and spot opportunities to strengthen our marketing performance.

Pulman is a family-owned business, so we are looking for someone approachable, dependable and willing to get involved, while also being confident enough to take ownership and provide direction to others.

Key Responsibilities

• Work closely with the Group Marketing Manager to deliver marketing activity across the Group and support wider marketing objectives.
• Lead, organise and motivate two Marketing Coordinators, managing their day-to-day workflow, priorities and deadlines.
• Balance reactive marketing requirements from manufacturers and Pulman sites with planned campaigns and ongoing activity.
• Coordinate campaigns across multiple brands, locations and channels.
• Identify opportunities to improve marketing activity, processes, content and overall effectiveness.
• Oversee content creation by the Marketing Coordinators, including video, photography, graphics and copywriting, while supporting hands-on delivery where required.
• Brief, guide and quality-check creative and marketing output to maintain high standards.
• Provide regular updates on progress and outputs to the Group Marketing Manager and wider stakeholders, managing expectations around priorities and deadlines.
• Maintain and update websites using relevant CMS platforms.
• Create and manage email, digital and social content.
• Support PR, press releases, events and local marketing activity.
• Use Adobe Creative Cloud, including Photoshop, InDesign and Illustrator, with knowledge of relevant video and audio editing software.
• Monitor campaign performance, analyse results and produce reports.
• Use performance insight to recommend improvements and identify new opportunities.
• Maintain brand standards, advertising accuracy and FCA compliance.
• Proofread and quality-check marketing material before publication.

Experience and Skills

• A minimum of five years' professional marketing experience.
• Previous experience supervising, leading or coordinating other team members, including managing workflow and priorities.
• Broad hands-on experience of content creation across video, photography, graphics and copywriting, with the ability to confidently brief and quality-check the work of others.
• Strong practical knowledge of CMS platforms and website management.
• Experience using Adobe Creative Cloud.
• Experience across digital marketing, email, social media and content creation.
• Experience of PR, events and campaign delivery.
• Strong copywriting, proofreading and communication skills.
• Excellent organisation and attention to detail.
• Ability to manage multiple priorities and reactive requests in a fast-paced environment.
• Confidence communicating with stakeholders and managing expectations around priorities and deadlines.
• Good analytical and reporting skills, with the ability to use results to recommend improvements.
• Confidence working with colleagues, manufacturers, partners and suppliers.
• A proactive approach with the ability to identify opportunities and suggest new ideas rather than simply responding to briefs.

A relevant marketing, advertising, communications or business qualification would be advantageous. A full UK driving licence is required.

The Ideal Candidate

We are looking for someone who will fit naturally into the Pulman way of working: positive, organised, approachable and prepared to lead by example. You will be comfortable taking responsibility, supporting others and keeping the team focused, while still being willing to roll your sleeves up and get involved. As a family business, relationships matter to us. We value people who take pride in their work, support their colleagues and want to make a genuine contribution to the business.

What We Offer

• £5,000 annual bonus opportunity
• £45,000 on target earnings (OTE)
• 25 days' annual leave plus Bank Holidays
• Company pension scheme
• Ongoing training and development
• The opportunity to work with Volkswagen Group brands
• A varied role within a successful family-owned business

Working Hours

Monday-Friday, 8:30am-5:00pm Based at Pulman Volkswagen Durham, with regular visits to Pulman locations across Durham, Sunderland and Cramlington. Occasional out-of-hours work may be required for events or campaign activity, with time off in lieu provided.

About Pulman

Pulman is a family-owned automotive retail group representing Volkswagen, Škoda, SEAT, CUPRA and Volkswagen Commercial Vehicles across Durham, Sunderland and Cramlington. With more than 250 colleagues across the Group, we combine the opportunities of a growing business with family values. If you are an experienced marketer looking for a role combining hands-on marketing, team leadership and real responsibility, we would like to hear from you.