At a Glance
- Tasks: Support Penhaligon's TikTok and social media presence with creative content and community engagement.
- Company: Join Puig, an inclusive employer committed to diversity and creativity.
- Benefits: Competitive pay, learning opportunities, and a vibrant work culture.
- Other info: Dynamic environment with growth potential in an international company.
- Why this job: Be at the forefront of luxury branding and cultural trends on TikTok.
- Qualifications: Experience in social media, especially TikTok, and a passion for fashion and culture.
The predicted salary is between 25000 - 32000 £ per year.
This job is with Puig, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
The Opportunity
We’re looking for a Social Media Graduate with a strong TikTok-first mindset to support the growth and evolution of Penhaligon’s global social media presence. We are looking for someone who is deeply connected to the cultural zeitgeist - someone who closely follows fashion, art, culture, entertainment and internet trends, and understands how these worlds intersect with social media. This role will support not only TikTok activity, but also wider social, PR and talent-led initiatives.
You’ll work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next.
What you'll get to do
- TikTok & Social Media Support
- Support the day-to-day management of Penhaligon’s TikTok account
- Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brand
- Support content planning and publishing across TikTok and other Penhaligon’s social platforms
- Content Creation
- Create and edit TikTok-first content (filming, basic editing and captions)
- Support reactive, trend-led content when relevant
- Support the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends
- Editorial Shoots & Talent Support (Non-TikTok Specific)
- Assist on editorial shoots involving VIP and talent, supporting teams on set
- Support the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptations
- Creator Castings
- Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities
- Community & Culture
- Manage and monitor social comments (with a focus on TikTok)
- Engage with the community in a timely, on-brand and culturally fluent way
- Share insights on audience sentiment, emerging trends and cultural moments
- Cultural & Trend Awareness
- Stay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trends
- Regularly share inspiration, references and cultural insights with the team
- Contribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant ways
We'd love to meet you if you have
- Previous experience in social media, ideally within the beauty, fragrance or luxury industry
- Strong understanding of TikTok platform, culture, trends and formats
- Previous content creation and editing experience
- Strong collaboration skills, working cross-functionally and supporting external partners
- Deep interest in fashion, art, music and emerging trends
- Highly organised, with strong prioritisation skills
- Comfortable dealing with complexity and ambiguity
- Strong attention to detail with sensitivity to luxury
- Results-oriented and solutions-driven
- Passionate about our brands and values
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Penhaligon's, Social Media & PR Graduate employer: PUIG
At Puig, we pride ourselves on being an inclusive employer that fosters a creative and entrepreneurial work culture, making it an excellent place for aspiring professionals in the beauty and luxury sectors. As a Social Media & PR Graduate at Penhaligon's, you'll benefit from a wealth of learning and development opportunities, while being part of a dynamic team that values cultural insight and innovation. With a competitive compensation package and the chance to grow within an international company, this role offers a meaningful pathway to advance your career in social media and PR.
StudySmarter Expert Advice🤫
We think this is how you could land Penhaligon's, Social Media & PR Graduate
✨Tip Number 1
Get your social media game on point! Dive deep into TikTok trends and create content that resonates with the brand's luxury vibe. Show us you know what’s hot and how to make it work for Penhaligon’s.
✨Tip Number 2
Network like a pro! Connect with people in the beauty and fragrance industry, especially those who are already in social media roles. You never know who might give you a heads-up about opportunities or even refer you directly!
✨Tip Number 3
Stay culturally aware! Keep an eye on fashion, art, and entertainment trends. Share your insights with us during interviews to show you’re not just a follower but a trendsetter who can elevate Penhaligon’s presence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Penhaligon's, Social Media & PR Graduate
Some tips for your application 🫡
Show Your TikTok Savvy:Make sure to highlight your understanding of TikTok culture and trends in your application. We want to see how you can bring fresh ideas that resonate with the platform's audience, so don’t hold back on showcasing your creativity!
Tailor Your Content Experience:When detailing your previous content creation experience, focus on what you've done specifically for social media. We love seeing examples of your work, especially if they align with luxury branding, so include links or attachments if possible!
Be Culturally Connected:We’re looking for someone who’s in tune with the latest in fashion, art, and entertainment. Share your insights on current trends and how they could apply to Penhaligon’s voice and presence. This shows us you’re not just a follower but a trendsetter!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at PUIG
✨Know Your TikTok Trends
Make sure you’re up to date with the latest TikTok trends and challenges. Bring examples of how these trends can be adapted for a luxury brand like Penhaligon's. This shows your understanding of the platform and your creativity in applying it to their brand.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous content creation work, especially anything related to TikTok or social media. If possible, create a mock TikTok video that aligns with Penhaligon's brand voice to demonstrate your skills and vision.
✨Engage with Cultural Insights
Be ready to discuss current cultural moments and how they intersect with fashion and beauty. Share your thoughts on how Penhaligon's can leverage these insights to enhance their social media presence, showing that you’re not just a follower but a thought leader.
✨Ask Thoughtful Questions
Prepare questions that reflect your interest in the role and the company. Ask about their current social media strategies or how they measure success on platforms like TikTok. This shows your enthusiasm and willingness to contribute meaningfully to their team.
