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For Companies At a Glance
- Tasks: Drive global communications strategy and collaborate with teams across key markets.
- Company: Join Penhaligon's, a luxury fragrance brand with a creative culture.
- Benefits: Competitive salary, learning opportunities, and a welcoming work environment.
- Why this job: Make an impact in the luxury industry while working with top talent and influencers.
- Qualifications: Two years of experience in Beauty or Luxury, with strong PR and events skills.
- Other info: Great opportunities for growth in an international company.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
The Global Communications Executive role for Penhaligon\’s will help drive the global Communications strategy working hand in hand with teams in global markets (UK, Europe, Americas, Asia and ME) focusing on key comms levers: events, seeding, influencer/VIPs and PR strategy. The role reports to the Global Communications Manager and sits within the Communications and Social Media department.
What you\’ll get to do
Execute the Global Communications Strategy under the leadership of the Communications Manager and support Penhaligon\’s local expansion with the help of local teams in all key markets (EMEA, Americas, APAC, ME).
- Help to implement communications and social strategy globally, aligned with the overall brand vision and tailored to regional markets.
- Develop and share global communications guidelines with all markets.
PR and Influencer Marketing.
- Help execute influencer, celebrity, and press strategy and develop guidelines for localization in each market.
- Regular communication with key stakeholders across Penhaligon\’s global markets to help shape local KOLs strategy and guide on the best talent fit.
- Support coordination of local PR agencies.
- Build relationships with top talent, celebrities, agents, and press in the home market and internationally when local teams require support on talent scouting.
- Liaise with perfumers and key spokespeople for interview opportunities with international media.
Key KPIs: Reach, EMV, Impressions, Mentions
Execute brand and NPD global events with the help of an events agency.
Strategic Brand Partnerships.
- Assist with developing strategic brand partnerships with key brands and artists to build brand experiences and PR angles to recruit new audiences and position Penhaligon\’s alongside other luxury players.
- Work with the product development team and external suppliers to develop seeding/mailers used globally by all markets.
- Develop and share global brand partners guidelines with all markets.
Reporting and Budget Management.
- Assist with bi-monthly Comms and Comms reporting for distribution to Senior Leadership.
- Conduct competitor analysis.
- Track communications budget for all initiatives and raise purchase orders for suppliers.
- Help track and analyse KPIs and share results to inform future business decisions.
Product Orders, Gifting, and Send-outs Management.
- Place orders from the warehouse and book couriers when needed to gift talent or press, or to supply gifting for events.
- Coordinate product send-outs where needed.
We\’d love to meet you if you have
- Minimum of two years experience within the Beauty, Luxury or Consumer Goods industries in a similar role.
- Events/PR experience is essential.
- Fluency in English, both written and spoken. Any additional language is an advantage.
- Self starter who is able to work autonomously, driving momentum and planning ahead.
- Highly organised with excellent prioritisation skills.
- Excellent communication and presentation skills, both verbal and written.
- Great network of talent, press, VIPs and other luxury industry stakeholders.
- Great knowledge of local and international industry players and pop culture.
- Collaborative team player, with strong influencing and negotiation skills.
- Sensitivity to luxury and passion for fragrance!
A few things you\’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
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Penhaligon\'s, Communications Executive employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Penhaligon\'s, Communications Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty and luxury industries. Attend events, join online forums, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or attend interviews, let your passion for fragrance and luxury shine through. Share your ideas on how you can contribute to their communications strategy and make it memorable.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest happenings in the beauty and luxury sectors. This will not only help you in interviews but also show that you’re genuinely interested in the field. Plus, it gives you great talking points when networking!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your relevant experience in events and PR, and don’t forget to showcase your network of talent and press contacts!
We think you need these skills to ace Penhaligon\'s, Communications Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Communications Executive role. Highlight your experience in beauty, luxury, or consumer goods, and show how your skills align with Penhaligon's global communications strategy.
Show Off Your PR Skills: Since events and PR experience are essential, don’t hold back! Share specific examples of successful campaigns you've worked on, especially those involving influencers or celebrities. We want to see your flair for building relationships!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use engaging language that reflects your personality while maintaining professionalism. Remember, we love great communication skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Penhaligon's.
How to prepare for a job interview at PUIG
✨Know Your Comms Strategy
Before the interview, dive deep into Penhaligon's global communications strategy. Familiarise yourself with their recent campaigns and how they align with the brand's vision. This will show your genuine interest and understanding of the role.
✨Showcase Your Network
Be ready to discuss your existing connections within the beauty and luxury sectors. Highlight any relationships you have with influencers, press, or industry stakeholders. This can demonstrate your ability to hit the ground running in building those essential partnerships.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like managing a PR crisis or executing an event. Think of examples from your past experience where you've successfully navigated similar challenges, showcasing your problem-solving skills.
✨Demonstrate Your Passion for Fragrance
Penhaligon's is all about luxury and fragrance, so make sure to express your passion for the industry. Share your favourite scents or brands and discuss what makes them special to you. This personal touch can help you stand out as a candidate who truly cares about the brand.
