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- Tasks: Lead Puig's e-tail strategy and execution to drive growth with key UK partners.
- Company: Puig is a dynamic international company known for its innovative approach in the retail industry.
- Benefits: Enjoy a creative work culture, learning opportunities, and a competitive compensation package.
- Why this job: Join a forward-thinking team that values innovation and collaboration in the digital space.
- Qualifications: Experience in e-tail, leadership roles, and budget management are essential.
- Other info: This is a full-time, mid-senior level position based in London.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Head of E-tail role at Puig
Join to apply for the Head of E-tail role at Puig
This is a senior leadership role within Puig’s Commercial function, serving as a role model for the organisation both internally and externally. The primary focus of the role is to accelerate Puig’s eTail performance by defining the strategy, leading implementation, and ensuring the company stays ahead of the market in digital excellence.
The position is responsible for raising the bar on eTail best practices, fostering innovation, and sharing expertise across teams. A key aspect of the role involves leading a team of four, overseeing brand activations across all Puig brands in collaboration with retail partners. Additionally, the role will drive the development and expansion of Virtual Point of Purchase (VPP) initiatives and strengthen Puig’s presence with key eRetail customers, accelerating growth and enhancing customer engagement across digital platforms.
Job description:
The Opportunity
This is a senior leadership role within Puig’s Commercial function, serving as a role model for the organisation both internally and externally. The primary focus of the role is to accelerate Puig’s eTail performance by defining the strategy, leading implementation, and ensuring the company stays ahead of the market in digital excellence.
The position is responsible for raising the bar on eTail best practices, fostering innovation, and sharing expertise across teams. A key aspect of the role involves leading a team of four, overseeing brand activations across all Puig brands in collaboration with retail partners. Additionally, the role will drive the development and expansion of Virtual Point of Purchase (VPP) initiatives and strengthen Puig’s presence with key eRetail customers, accelerating growth and enhancing customer engagement across digital platforms.
Profile description: What you'll get to do
• Lead the strategy and execution of Puig’s e-tail framework to drive growth with key UK partners.
• Own the e-tail roadmap, calendar, and KPIs to achieve UK VMS goals, ensuring brand visibility and performance.
• Define e-retail KPIs per brand (e.g., share of space, imagery, environment) and align with global guidelines.
• Anticipate trends, explore new retail tools, and evaluate emerging digital experiences.
• Enhance online visibility and support brand-aligned initiatives for a seamless omnichannel experience.
• Collaborate with KAMs on co-op negotiations and retailer tool investments, leading innovative brand executions.
• Drive retail media expansion with marketing teams, leveraging retailer platforms and testing new approaches.
• Manage digital marketing with retailers (Google Ads, paid social, shopping campaigns).
• Act as the main contact for retailers’ online marketing teams to maximise visibility and conversions.
• Lead initiatives for ratings & reviews, CRM, and social media integration.
• Oversee monthly performance reporting to drive insights and conversion improvements.
• Support the Senior Ecommerce KAM in managing global brand relationships and requests.
• Partner cross-functionally with the Media Team on retail media campaigns across key retailers.
• Lead strategic direction and account development with key PP partners.
• Support key account management to deliver brand objectives through KPI alignment by retail partner.
• Act as senior commercial contact, collaborating with KAMs, Finance, and Marketing.
• Manage budgets, forecasts, and ensure timely, accurate reporting.
• Inspire and align the team with business vision and goals.
• Partner closely with Marketing to develop tools that accelerate success with key partners.
• Promote cross-functional collaboration to drive retail excellence.
• Enhance brand positioning and leverage brand strengths in negotiations.
We'd love to meet you if you have
• Experience working with e-tail ideally in Niche and Prestige brands.
• Proven track record of success in leadership roles.
• Previous experience having responsibility for budget management.
• Demonstrated ability to set and achieve sales, and implement effective strategies.
• Proven experience with building and developing partnerships both internally & externally
• Team management experience with a focus on performance and long-term career development.
We offer: A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Business Development
-
Industries
Retail
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Head of E-tail (London) employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of E-tail (London)
✨Tip Number 1
Familiarise yourself with Puig's brand portfolio and their current e-tail strategies. Understanding their market position and recent initiatives will help you demonstrate your knowledge during discussions and show how you can contribute to their goals.
✨Tip Number 2
Network with professionals in the e-tail and retail sectors, especially those who have experience with niche and prestige brands. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams and driven e-tail performance in previous roles. Highlighting your leadership style and results will resonate well with Puig's focus on team management and innovation.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and e-retail tools. Being able to speak knowledgeably about emerging technologies and strategies will position you as a forward-thinking candidate who can help Puig stay ahead in the market.
We think you need these skills to ace Head of E-tail (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in e-tail and leadership roles. Use specific examples that demonstrate your success in driving growth and managing teams, as these are key aspects of the Head of E-tail position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-tail and how your background aligns with Puig's goals. Mention your understanding of digital excellence and innovation, and how you plan to raise the bar on eTail best practices.
Highlight Key Achievements: When detailing your experience, focus on quantifiable achievements such as sales growth, successful campaigns, or partnerships you've developed. This will showcase your ability to meet KPIs and drive performance.
Showcase Leadership Skills: Since this is a senior leadership role, emphasise your team management experience. Discuss how you've inspired teams, fostered collaboration, and supported long-term career development for your team members.
How to prepare for a job interview at PUIG
✨Showcase Your Leadership Skills
As this role is a senior leadership position, be prepared to discuss your previous leadership experiences. Highlight specific examples where you successfully led a team, drove strategy, and achieved results. This will demonstrate your capability to inspire and align a team with business goals.
✨Understand eTail Trends
Familiarise yourself with the latest trends in eTail, especially within niche and prestige brands. Be ready to discuss how you can leverage these trends to enhance Puig's digital excellence and customer engagement. Showing that you are proactive about industry developments will impress your interviewers.
✨Prepare for KPI Discussions
Since the role involves defining and aligning e-retail KPIs, come prepared with insights on how you have previously set and achieved KPIs. Discuss your approach to measuring success and how you would apply this to Puig’s eTail framework.
✨Demonstrate Cross-Functional Collaboration
This position requires collaboration across various teams. Prepare examples of how you've successfully worked with marketing, finance, and other departments to achieve common goals. Emphasising your ability to foster cross-functional relationships will show that you can drive retail excellence at Puig.
