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- Tasks: Lead global CRM strategy and drive consumer engagement for a luxury fragrance brand.
- Company: Join an international company known for its creative and entrepreneurial culture.
- Benefits: Enjoy competitive compensation, learning opportunities, and a dynamic work environment.
- Why this job: Be part of a talented team shaping customer loyalty and brand affinity in a fast-paced setting.
- Qualifications: 10 years of experience in CRM, loyalty, or customer marketing, preferably in luxury sectors.
- Other info: Manage a team of 4 and collaborate across functions to enhance consumer experiences.
The predicted salary is between 48000 - 72000 £ per year.
The Opportunity As the Head of CRM & Loyalty , you will be responsible for leading our global omnichannel CRM marketing communications to drive consumer engagement, loyalty, and revenue growth. You will drive customer retention and increase Customer Lifetime Value through data-driven communication strategies. You will drive loyalty, evolving our loyalty program designed to elevate engagement, retention, and brand affinity. Influencing brand and markets to develop further opportunities. Reporting to the Consumer Marketing Director for Fragrance, you will be part of the Global Consumer Marketing team working across functions, and brands as well as understanding how these interact and work with the rest of the organisation. This role requires a strategic thinker with hands-on experience in CRM platforms, channels, and consumer segmentation, who can thrive in a dynamic, fast-paced environment. Managing a team of 4 you will have strong leadership skills to further nurture and grow the talented team and ensure their projects and roadmap aids future development. What you\’ll get to do Lead global CRM strategy for Fragrance. Define and implement CRM strategy combining storytelling with personalised engagement across all channels. Partner with brand on annual gifting program, aligned to key moments, brand calendar and consumer lifestage. Develop clienteling strategy with brand, retail and markets. Define KPIs and build reporting to track CRM, loyalty, and CLTV. Monitor RFM for consumers across digital and store level; Champion the use of zero- and first-party data to deliver personalised communications. Manage Puig CRM relationship to reflect niche fragrance needs in the corporate initiatives roadmap. Collaborate with Tech, Data, and Product to ensure seamless data capture, integration, and activation. Lead CRM steer co ensuring all stakeholders are clear on goals and KPIs and updates are shared regularly on progress. We\’d love to meet you if you have 10 years experience in CRM, loyalty, or customer marketing, preferably in luxury fragrance, wellness or luxury. Success scaling data-driven CRM programs for retention and LTV. CRM expertise acrossDTC, eCommerce, and retail. Strong grasp of 360 marketing communication planning. Expertise in segmentation, lifecycle, A/B testing, and revenue attribution. Strategic, data driven and action- oriented. Experience with CRM platforms (Bloomreach, Salesforce, Braze). Ability to communicate on multiple CRM related topics, adapting the language to the audience. Effective cross- functional partner with Data & Insights, Brand, Ecommerce team, Markets. An entrepreneurial, creative and welcoming work culture A range of learning and development opportunities An international company with plenty of opportunities to grow A competitive compensation & benefits package #
Head of Brand and Creative employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand and Creative
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and loyalty programmes, especially within the luxury fragrance sector. This knowledge will help you speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the CRM and marketing fields, particularly those who have experience in luxury brands. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully implemented data-driven CRM strategies in the past. Highlight your achievements in increasing customer retention and lifetime value to demonstrate your impact.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed and nurtured teams in previous roles. Be ready to explain your approach to managing projects and ensuring alignment with broader business goals.
We think you need these skills to ace Head of Brand and Creative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, loyalty, and customer marketing. Focus on your achievements in driving consumer engagement and retention, especially in luxury sectors.
Craft a Compelling Cover Letter: In your cover letter, emphasise your strategic thinking and hands-on experience with CRM platforms. Mention specific examples of how you've successfully implemented data-driven communication strategies.
Showcase Leadership Skills: Since the role involves managing a team, include examples of your leadership experience. Discuss how you've nurtured talent and led projects that align with future development goals.
Highlight Data-Driven Success: Demonstrate your expertise in using data to drive CRM strategies. Include metrics or KPIs from previous roles that showcase your success in increasing Customer Lifetime Value and retention rates.
How to prepare for a job interview at PUIG
✨Showcase Your Strategic Thinking
As the role requires a strategic thinker, be prepared to discuss your approach to developing and implementing CRM strategies. Share specific examples of how you've used data-driven insights to enhance customer engagement and loyalty in previous roles.
✨Demonstrate Leadership Skills
Since you'll be managing a team, highlight your leadership experience. Discuss how you've nurtured talent and led teams to achieve their goals, ensuring that you convey your ability to inspire and motivate others.
✨Familiarise Yourself with CRM Platforms
Make sure you have a solid understanding of the CRM platforms mentioned in the job description, such as Bloomreach, Salesforce, or Braze. Be ready to discuss how you've utilised these tools in past roles to drive customer retention and increase Customer Lifetime Value.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've successfully partnered with different departments to achieve common goals, particularly in relation to data integration and marketing communications.
