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For Companies At a Glance
- Tasks: Lead the development of online DTC platforms for luxury brands.
- Company: Join Puig, a global leader in prestige beauty and fragrance.
- Benefits: Enjoy a creative culture, learning opportunities, and competitive compensation.
- Why this job: Be at the forefront of digital marketing in a dynamic, international environment.
- Qualifications: Experience in eCommerce, data management, and strong analytical skills required.
- Other info: Ideal for self-motivated individuals passionate about digital technology.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity
Reporting into Marketing, this position will play a critical role within our organisation to drive the development of our online DTC platforms of our prestige brands. (Jean Paul Gaultier, Rabanne and Carolina Herrera). Being the main responsible for the definition and execution of our e-flagships strategies, the Puig UK Prestige DTC Manager will hold a pivotal position leading business operation, building and executing the marketing calendar with special focus on channel differentiation, capturing e-business opportunities, overseeing full P&L and closely cooperating with local and global stakeholders for the correct positioning of our platforms.
What you\’ll get to do
Final owner of sales ambitions for our DTC platforms according to NPD funnel, market trends and brand strategy.
Define channel strategy to build preference of the platform and flagship positioning among the rest of the distribution with special focus on differentiation and exclusive consumer experience.
Design of animation calendar in collaboration with the rest of cross-functional departments to hit weekly and monthly sales targets.
Close collaboration with global teams to ideate plans, align on priorities, deploy animations and work on specific market needs to overcome budget projections.
A&P (advertising and promo line) allocation and tracking to guarantee the success of our plans with strong focus on ROI.
Close coordination with e-tailing teams to shield the channel differentiation and secure correct orchestration of plans among the commercial network of wholesalers.
Coordinate Media & advocacy plans to drive traffic and sales on site according to brand positioning and audience definition. Special mention to Media planning in collaboration with Senior Media Manager.
Lead the local acceleration of CRM programs through database construction, qualification and targeting.
Analyse and distribute weekly/monthly reports to local and global teams to track the performance of the channel and guarantee insights to cross-departments.
Deep dive into traffic/sessions, engagement, emails, retention and click through and assist in identifying root causes.
Collaborate with UK Marketing team in the forecasting for all new launches including saleable items, GWPs and sampling
Analyse core business trends on a weekly base and place replenishment orders with local demand / supply planning team based on supply
Partner with supply planning to ensure timely receipt of inventory for collections and programs and communicate with global partners to help construct animation planning.
Maintain knowledge of inventory reporting to ensure items are available for selling and assess any potential stock risks. Communicate with global if any item needs to be removed from site and update if any products need reservation adjustments.
Maintain and upload allocations in SAP for entire DTC catalog. Ensure any DTC exclusives are set up in NCT and SAP prior to launching.
Develop and maintain a monthly competitive analysis with best-in-class examples of promotions, content, launches and digital experiences in the marketplace. Analyse competitive landscape and offer new ideas and share learnings with global ecommerce partners and internal teams.
Perform daily audits on all DTC sites and communicate with global partners if any issues need to be rectified (price discrepancies, incorrect translations).
Thoroughly QA any marketing emails from global and provide translation feedback in a timely manner.
We\’d love to meet you if you have
Experience in an operational eComm role, with preference in DTC merchandising/planning or digital strategy.
Experience owning sales deliverables against a DTC site.
Expert knowledge and skill with data, data management, data activation and statistics, particularly as it relates to eCommerce and consumer analytics.
Experience with beauty, fragrance, or CPG brands.
Highly collaborative across different stakeholders in a matrixed environment.
Strong projection & forecasting skills.
P&L management familiarity.
Comfortable with data and analytics.
Self-motivated, results and solution oriented, strategic thinker.
Highly detailed oriented with excellent time management skills.
Inquisitive and enthusiastic about digital technology and marketing.
A few things you\’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
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DTC Manager employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land DTC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce, particularly in the beauty and fragrance sectors. Understanding what’s currently working for DTC brands can give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the beauty and fragrance industry, especially those who have experience in DTC roles. Engaging with them on platforms like LinkedIn can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive sales or improve eCommerce strategies in your previous roles. Being able to showcase your analytical skills will be crucial for this position.
✨Tip Number 4
Stay updated on the competitive landscape by regularly reviewing competitor websites and their marketing strategies. This knowledge will not only help you in interviews but also demonstrate your proactive approach to understanding the market.
We think you need these skills to ace DTC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce, particularly in DTC merchandising or digital strategy. Use specific examples that demonstrate your ability to drive sales and manage P&L.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the brands involved. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience with data management and analytics.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform decisions in previous roles. Highlight any experience you have with consumer analytics, traffic analysis, or performance tracking, as these are crucial for the DTC Manager position.
Research the Company: Familiarise yourself with Puig and its prestige brands like Jean Paul Gaultier and Carolina Herrera. Understanding their market positioning and recent initiatives will help you tailor your application and show genuine interest.
How to prepare for a job interview at PUIG
✨Showcase Your E-Commerce Expertise
Make sure to highlight your experience in operational eCommerce roles, especially in DTC merchandising and planning. Be prepared to discuss specific examples of how you've driven sales and managed P&L in previous positions.
✨Demonstrate Data Savvy
Since the role requires strong analytical skills, come ready to talk about your experience with data management and consumer analytics. Share instances where your data-driven decisions led to successful outcomes.
✨Emphasise Collaboration Skills
This position involves working closely with various stakeholders. Prepare examples that showcase your ability to collaborate effectively across different teams and departments, particularly in a matrixed environment.
✨Prepare for Strategic Discussions
Be ready to discuss your strategic thinking process, especially regarding channel differentiation and exclusive consumer experiences. Think of innovative ideas you can bring to the table that align with the company's goals.
