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- Tasks: Manage global brand marketing initiatives and drive luxury skincare brand awareness.
- Company: Join the innovative Dr. Barbara Sturm team in a creative work culture.
- Benefits: Competitive salary, learning opportunities, and international growth potential.
- Why this job: Be part of a luxury brand that values creativity and strategic thinking.
- Qualifications: 5+ years in brand marketing within luxury beauty or skincare.
- Other info: Collaborative environment with a focus on impactful brand storytelling.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Dr. Barbara Sturm, Brand Marketing Manager
Job description:
The Opportunity
Dr. Barbara Sturm is seeking a strategic, creative and highly organised Brand Marketing Manager to join the Global Marketing team. As Brand Marketing Manager, you will play a pivotal role in supporting the growth of Dr. Barbara Sturm globally; managing marketing initiatives that drive brand awareness and enhance Dr. Barbara Sturm’s leading luxury position. In this role, you will be responsible for managing the global brand marketing calendar, leading brand partnerships, executing above-the-line media campaigns, and co‑ordinating experiential activations and global spa animations across key markets. This is a highly collaborative role, working closely with cross‑functional teams to ensure the successful and seamless execution of brand marketing initiatives that elevate Dr. Barbara Sturm’s core USP’s globally.
What you’ll get to do
Global Brand Marketing Calendar
- Own the creation, planning, and ongoing management of the global marketing calendar, ensuring alignment with new product launches, seasonal priorities, eventing calendars, and market‑specific needs.
- Collaborate with cross‑functional teams (product development, digital, PR, creative, business development, and wholesale teams) to ensure all brand moments are executed cohesively and consistently across channels and markets.
- Proactively identify white space opportunities to drive brand storytelling and consumer engagement beyond product launch campaigns.
- Ensure effective internal communication of the calendar across teams, acting as a central point of coordination.
Brand Partnerships
- Identify and lead high‑impact brand collaborations and co‑branded partnerships that align with Dr. Barbara Sturm’s brand ethos and elevate visibility among target audiences.
- Oversee end‑to‑end execution of partnership projects—from ideation and marketing support planning to campaign development and post‑launch analysis.
- Work cross‑functionally with legal, product, PR, and creative teams to ensure smooth execution and maximize exposure.
- Measure and report on the effectiveness of all partnership initiatives.
ATL Media Campaigns
- Partner with external media agency and internal creative teams to execute global ATL campaigns, ensuring effective placement strategies across priority markets and audiences.
- Craft compelling brand narratives that reinforce Dr. Barbara Sturm’s positioning as a science‑led, luxury skincare brand.
- Manage campaign timelines, budget, approvals, and KPI tracking.
Experiential Activations
- Co‑ordinate and implement the execution of immersive brand activations—including pop‑ups, education‑led experiences, and brand engagement initiatives.
- Collaborate with core channels, market teams, and external vendors to ensure world‑class execution.
- Lead post‑event reporting and insights‑gathering to inform future experiences.
Global Spa Animations
- Develop in-spa marketing toolkits and animation calendars to support seasonal initiatives, new treatments, and client acquisition.
- Ensure brand consistency and positioning is upheld across all touchpoints and local spa partnerships.
- Partner closely with Spa teams to support market‑specific strategies that drive footfall and revenue in global spa locations.
We\’d love to meet you if you have
- Experience: 5+ years of experience in brand marketing in the luxury beauty and/or skincare industry.
- Skills: Strong understanding of skincare market dynamics and the luxury landscape. Expertise in creating compelling brand stories and effective marketing strategies. Exceptional project management and organizational skills with the ability to juggle multiple priorities and meet fast‑paced deadlines.
- Creative & Analytical: Ability to blend creative thinking with data‑driven decision‑making to drive commercial success. Experience with campaign performance analysis and reporting.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
A few things you\’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing
- Retail Luxury Goods and Jewelry
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Dr. Barbara Sturm, Brand Marketing Manager employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dr. Barbara Sturm, Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and skincare industry, especially those connected to Dr. Barbara Sturm. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from the company, come prepared with ideas on how you could elevate their brand marketing. Think about unique partnerships or campaigns that align with their luxury ethos. This will show you’re not just another applicant but someone who’s genuinely invested in their brand.
✨Tip Number 3
Be ready to discuss your past successes! Have specific examples of your previous brand marketing experiences at hand. Talk about how you’ve driven brand awareness or executed successful campaigns. Numbers speak volumes, so if you can, quantify your achievements to make them even more impactful.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the team. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Dr. Barbara Sturm, Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion for Luxury Beauty: When you're writing your application, let your love for the luxury beauty industry shine through. We want to see how your experience aligns with Dr. Barbara Sturm's ethos and how you can contribute to our brand's story.
Be Organised and Clear: Make sure your application is well-structured and easy to read. We appreciate clarity, so use headings and bullet points where necessary to highlight your skills and experiences that match the role.
Highlight Your Collaborative Spirit: Since this role involves working closely with various teams, share examples of how you've successfully collaborated in the past. We love seeing teamwork in action, so don't hold back on those stories!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Dr. Barbara Sturm.
How to prepare for a job interview at PUIG
✨Know Your Brand Inside Out
Before the interview, dive deep into Dr. Barbara Sturm's brand ethos and product offerings. Familiarise yourself with their unique selling points and recent marketing campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their vision.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed multiple marketing initiatives simultaneously. Highlight your organisational skills and ability to meet tight deadlines, as these are crucial for managing the global brand marketing calendar effectively.
✨Demonstrate Creative Collaboration
Prepare to talk about your experience working cross-functionally with teams like PR, digital, and creative. Share stories that illustrate your ability to foster collaboration and drive successful brand partnerships, as this role heavily relies on teamwork.
✨Bring Data to the Table
Since the role requires a blend of creativity and analytical thinking, be prepared to discuss how you've used data to inform your marketing strategies. Share insights from past campaigns and how you measured their success, showcasing your ability to make data-driven decisions.
