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For Companies At a Glance
- Tasks: Lead consumer data governance and insights for Niche and Wellness brands.
- Company: Join an international company with a creative and entrepreneurial culture.
- Benefits: Enjoy competitive pay, learning opportunities, and a welcoming work environment.
- Why this job: Shape brand strategies with rich data insights and drive impactful decisions.
- Qualifications: Experience in data analytics and consumer insights is essential.
- Other info: Embrace a hands-on approach and manage a dynamic insights team.
The predicted salary is between 43200 - 72000 £ per year.
The Opportunity
As the Consumer Insights & Data Director, you will lead the consumer data governance, reporting, and insights across the Niche and Wellness brand portfolio. This role involves a deep understanding of the brands' ecosystem in an omnichannel context with a strong consumer and shopper focus, working closely with the Niche and Wellness Brands General Managers to facilitate strategic business decisions and decoding. You will report to the Niche & Wellness Digital & Consumer Marketing VP.
What you'll get to do
- Own and manage Consumer data governance, hygiene, and consumer-level reporting dashboards for niche & wellness brands, ensuring GDPR compliance, new data & systems integration, modeling, and analysis – clarifying and optimizing how the business understands and uses data to make decisions.
- Own all Consumer & Marketing campaign reporting across channels within the business, ensuring timely delivery of all Monthly, Quarterly, Year-End & Board reporting.
- Deliver qualitative and quantitative insights into Consumer behaviour, attitudes, desires, and demographics, helping each brand shape their strategy across products, markets (new and existing), sales channels, Consumer experiences, and marketing activities through rich data insights.
- Nourish Niche & Wellness brands to achieve their global ambition by understanding global market and consumer trends, sizing the opportunities, channels, categories, and regions/key markets.
- Lead and manage the consumer insights team and manage the relationships with internal and external research and Consumer data analytics partners to deliver on the group, channel, and each brand insights roadmaps.
We'd love to meet you if you have
- Look to continually improve data quality, the single Consumer view, and the analytics toolset.
- Manage delivery of the analytics, research, and wider insight program; listening to and reacting to changing business requirements to ensure insight continues to drive action within the business.
- Drive adoption of Consumer insights within brands, regions, and markets ways of working.
- Build great cross-functional relationships to deliver actionable insights and ensure data-driven decisions are made across the business with key clients including but not restricted to Marketing, Merchandising, Digital, Retail & Finance.
- Evolve the qualitative research program, further enabling product, marketing, and sales channel teams to get closer to consumers and better understand their attitudes and behaviours.
- Lead the team on qualitative and quantitative projects including the building of market segmentations and overseeing the expansion of our online research community.
- Embrace a roll-up-your-sleeves attitude to lead the team daily!
- Budget responsibility for the research and insight cost centre.
A few things you'll love about us
- An entrepreneurial, creative, and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
Consumer Insights & Data Director employer: PUIG
Contact Detail:
PUIG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Consumer Insights & Data Director
✨Tip Number 1
Familiarise yourself with the latest trends in consumer behaviour and data analytics. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your passion and knowledge.
✨Tip Number 2
Network with professionals in the consumer insights and data analytics field. Attend industry events or webinars to connect with potential colleagues and learn about the latest tools and methodologies that can enhance your understanding of the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive business decisions in previous roles. Highlighting your experience with consumer data governance and reporting will demonstrate your capability to excel in this position.
✨Tip Number 4
Showcase your leadership skills by discussing any experience you have in managing teams or projects. The ability to lead a consumer insights team effectively is crucial for this role, so be ready to share your approach to team management and collaboration.
We think you need these skills to ace Consumer Insights & Data Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in consumer insights, data governance, and analytics. Use specific examples that demonstrate your ability to lead teams and manage consumer data effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for consumer insights and how your background aligns with the role. Mention your understanding of GDPR compliance and your experience with omnichannel strategies.
Showcase Your Analytical Skills: Provide examples of past projects where you delivered qualitative and quantitative insights. Highlight how these insights influenced strategic decisions and improved business outcomes.
Demonstrate Leadership Experience: Discuss your experience in leading teams and managing cross-functional relationships. Emphasise your ability to drive adoption of consumer insights across various departments.
How to prepare for a job interview at PUIG
✨Understand the Brand Ecosystem
Before the interview, make sure you have a solid grasp of the Niche and Wellness brands' ecosystem. Research their products, target demographics, and market positioning. This will help you demonstrate your understanding of how consumer insights can drive strategic decisions.
✨Showcase Your Data Governance Knowledge
Be prepared to discuss your experience with data governance and compliance, especially regarding GDPR. Highlight any previous roles where you managed consumer data hygiene and reporting dashboards, as this is crucial for the position.
✨Emphasise Cross-Functional Collaboration
This role requires building relationships across various departments. Share examples from your past experiences where you successfully collaborated with marketing, finance, or digital teams to deliver actionable insights. This will show your ability to work in a cross-functional environment.
✨Prepare for Qualitative and Quantitative Insights
Expect questions about both qualitative and quantitative research methodologies. Be ready to discuss how you've used these insights to influence business strategies in the past. Providing specific examples will demonstrate your expertise and thought process.
