At a Glance
- Tasks: Lead media and influence marketing strategy for a global beauty brand.
- Company: Join Charlotte Tilbury Beauty, a dynamic and innovative leader in the beauty industry.
- Benefits: Enjoy flexible working, 25 days holiday, wellness perks, and a generous product discount.
- Other info: Be part of a diverse team that values creativity and ambition.
- Why this job: Shape impactful campaigns and drive cultural relevance in the beauty world.
- Qualifications: Proven experience in media and influence marketing, especially in beauty or fashion.
The predicted salary is between 54000 - 66000 £ per year.
About Charlotte Tilbury Beauty
Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing. Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.
We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.
About the role
We are looking for a talented and passionate expert in media and influence marketing to define and deliver our UK & ANZ strategy, inspiring the market to continue to disrupt, engage communities and break new boundaries!
The Head of Media & Influence is responsible for defining and leading the UK & ANZ full-funnel media and influence strategy driving brand awareness, cultural relevance, and commercial performance. You will own the end-to-end media ecosystem across paid media, influence marketing and content amplification creating a seamless, high-impact consumer journey across all touchpoints. This is a rare opportunity to shape the media and influence marketing strategy for a leading beauty brand in the UK & ANZ markets, driving industry-first activations, cultural impact and measurable business growth!
As a Head of Media and Influence you will:
- Strategic Leadership: Develop and lead the UK & ANZ media & influence marketing strategy aligned to brand objectives, product launches and business priorities, setting clear KPIs and delivering measurable business impact, in partnership with the media agency, the global teams, the UK leadership team and the retail partners. Own and manage the UK & ANZ media and influencer investment, ensuring optimal allocation and ROI. Identify and capitalize on emerging trends, platforms and opportunities in media & influence marketing to maintain the brand's competitive edge. Oversee the creation and execution of campaign briefs to deliver impactful and cohesive influence activations. Own senior relationships with key media platforms, media agency, data/insights partners, and global marketing, media and influence teams.
- Paid Media Strategy: Own and lead the UK & ANZ full funnel media strategy and investment across all paid channels. Optimise media investment through data, testing frameworks, attribution models and measurable results. Partner and manage the external media agency to maximise media effectiveness and efficiency. Partner with global marketing teams to develop platform-first, high-performing content and campaigns. Drive alignment between paid media and organic/influence content for amplification.
- Influence Strategy: Define and lead the UK & ANZ creator and influence strategy across paid and organic, aligned to brand storytelling and commercial goals. Drive a full-funnel approach, connecting influence, content and media to deliver awareness, consideration and conversion, with seamless integration into paid media amplification (e.g. Spark Ads, partnership ads, boosting). Build and nurture relationships with top-tier UK & ANZ influencers, creators and talent agencies. Oversee casting, negotiation of contracts and execution to ensure alignment with brand objectives. Work closely with global influence and media teams on developing best in class content. Drive consistency in messaging while allowing for platform-native execution.
- Data, Insights & Measurement: Define and own the measurement strategy and KPIs across media and influencer, covering brand, performance and commercial impact. Build a robust measurement framework combining influence and media performance. Lead data-driven decision making to optimise media investment, improve efficiency and maximise ROI. Stay ahead of changes in attribution, privacy and platform algorithms. Translate performance into clear, actionable insights, regularly reporting to senior leadership and influencing strategic decisions.
- Team Leadership: Lead, mentor and develop a high performing UK & ANZ media & influence team. Act as a key member of the UK & ANZ leadership team. Foster a collaborative and innovative environment to achieve shared goals. Set clear vision, priorities and best-in-class ways of working across functions. Manage agency partners and external vendors effectively.
Reporting Relationships
This role sits within the UK & ANZ Marketing function and reports to the Marketing Director UK & ANZ, managing a team of 4 influence specialists and 1 media specialist.
About you
- Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment.
- Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale.
- Strong expertise in full-funnel media strategy, planning and investment across key platforms (e.g. TV/VOD, Meta, TikTok, YouTube).
- Deep understanding of influence marketing and social platforms.
- Strong negotiation, contract management and relationship building skills.
- Expertise in managing cross-functional teams and collaborating with senior leadership.
- Proven ability to manage high-profile campaigns and large budgets effectively.
- Visionary leadership with an innovative and strategic mindset. Creatively driven.
- Strong interpersonal and communication skills to foster collaboration.
- Ability to juggle multiple priorities and deliver exceptional results.
- Self-motivated, action-oriented and ambitious with an ability to thrive in a fast-paced environment.
- Passion for all things beauty and an avid follower of social media, trends and industry news.
Charlotte Tilbury is a fast paced, dynamic and ever evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.
While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
- We’re a hybrid model with flexibility, allowing you to work how best suits you.
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
- Financial security and planning with our pension and life assurance for all.
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
- Bring your furry friend to work with you on our allocated dog friendly days and spaces.
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.
Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page for updates, stories, and behind‑the‑scenes moments.
Head of Media and Influence in London employer: Puig UK Limited
Puig UK Limited is an attractive employer due to its commitment to employee growth and a vibrant work culture. The company fosters creativity and innovation, providing opportunities for professional development in a supportive environment. With a global presence, employees can explore diverse career paths across various markets.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Media and Influence in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Puig UK Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Puig UK Limited are looking for.
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Puig UK Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Media and Influence in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Puig UK Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Puig UK Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Puig UK Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Puig UK Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Puig UK Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Puig UK Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
