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For Companies At a Glance
- Tasks: Transform consumer data into actionable insights for ecommerce and omnichannel experiences.
- Company: Join a creative and entrepreneurial team at Puig, a global leader in luxury brands.
- Benefits: Enjoy competitive pay, learning opportunities, and a welcoming work culture.
- Why this job: Make a real impact by optimising customer experiences with data-driven strategies.
- Qualifications: Experience in consumer analytics, strong SQL skills, and proficiency in data visualisation tools.
- Other info: Diverse and inclusive environment with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
The Opportunity We are looking for a Senior Consumer Data Manager to join our Global Digital & Consumer Marketing team, supporting our Niche brands including Penhaligon’s, L’Artisan Parfumeur, Dr Barbara Sturm, (amongst other brands), based in London. Reporting to the Data & Insights Director, this role plays a key part in transforming consumer data into actionable insights that optimise the end-to-end consumer experience across ecommerce and omnichannel touchpoints. This is a highly collaborative, hands-on role for a Data & Insights professional who can bridge analysis and commercial thinking, acting as a trusted partner to CRM, Performance Marketing, Ecommerce and Digital teams while supporting the execution of the wider consumer data strategy.
What you'll get to do:
- Lead consumer and marketing analytics initiatives focused on customer behaviour, lifecycle, segmentation, and loyalty strategies.
- Generate actionable, consumer-led insights that inform personalisation, campaign optimisation, and targeting strategies.
- Partner with CRM, Marketing, Digital, and Commercial teams to turn complex data into clear narratives and recommendations.
- Build and maintain interactive dashboards and reporting solutions that enable data-driven decision-making.
- Champion experimentation by leading A/B testing, test-and-learn, and data-driven initiatives to enhance customer understanding.
- Support the design and optimisation of data pipelines and analytical frameworks with Data Engineering and IT.
- Partner with Digital and Product teams to provide customer and performance insights that inform the evolution of the digital experience.
- Collaborate closely with Data Engineering and IT to ensure robust data quality, governance, and scalable analytics foundations.
We'd love to meet you if you have:
- Proven experience in a consumer, marketing, or digital analytics role within an ecommerce, retail, or omnichannel environment (luxury or beauty experience a plus).
- Strong analytical capability with working knowledge of SQL to query and explore data; ability to partner with technical teams or vendors for more advanced analytics.
- Hands-on experience with data visualisation and BI tools (e.g. Tableau, Power BI, Looker) and delivering automated reporting and dashboards for business stakeholders.
- Experience working with data platforms or cloud-based data environments (e.g. BigQuery, Snowflake, Azure) and navigating data ecosystems across multiple sources.
- Understanding of digital customer journeys and key ecommerce performance metrics.
- Demonstrated ability to translate complex data into clear, actionable insights and recommendations for non-technical audiences.
A few things you'll love about us:
- An entrepreneurial, creative and welcoming work culture.
- A range of learning and development opportunities.
- An international company with plenty of opportunities to grow.
- A competitive compensation & benefits package.
Senior Consumer Data & Insights Manager employer: PUIG Deutschland GmbH
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Consumer Data & Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to consumer data and insights. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your analytical skills! Bring examples of how you've turned complex data into actionable insights. Use visuals or dashboards if possible; it’s a great way to demonstrate your hands-on experience with data tools.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Consumer Data & Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Consumer Data & Insights Manager. Highlight your experience in consumer and marketing analytics, especially in ecommerce or omnichannel environments. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about data and insights, and how you can transform consumer data into actionable strategies. Keep it engaging and relevant to the brands we support.
Showcase Your Analytical Skills: We love numbers! Make sure to include specific examples of how you've used data to drive decisions in previous roles. Mention any tools like SQL, Tableau, or Power BI that you've mastered, as these are key for us.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PUIG Deutschland GmbH
✨Know Your Data
Make sure you brush up on your knowledge of consumer data analytics. Be prepared to discuss how you've transformed complex data into actionable insights in previous roles. Highlight specific examples where your analysis led to improved customer experiences or campaign success.
✨Showcase Your Tools
Familiarise yourself with the data visualisation and BI tools mentioned in the job description, like Tableau or Power BI. If you've built dashboards or automated reporting solutions before, be ready to share those experiences and how they benefited your team or company.
✨Collaborative Spirit
This role is all about collaboration, so think of examples where you've successfully partnered with other teams, like CRM or Marketing. Be ready to explain how you communicated complex data insights to non-technical audiences and the impact it had on decision-making.
✨Experimentation Mindset
Demonstrate your understanding of A/B testing and data-driven initiatives. Share any experiences where you've led experiments that enhanced customer understanding or improved marketing strategies. This will show your potential employer that you're proactive and innovative in your approach.
