At a Glance
- Tasks: Support Penhaligon's TikTok and social media presence with creative content and community engagement.
- Company: Join Puig, a leading name in luxury fashion and beauty.
- Benefits: Enjoy a competitive salary, learning opportunities, and a vibrant work culture.
- Other info: Inclusive workplace with growth potential and a focus on creativity.
- Why this job: Be at the forefront of social media trends in a dynamic luxury brand environment.
- Qualifications: Experience in social media, especially TikTok, and a passion for fashion and culture.
The predicted salary is between 25000 - 32000 £ per year.
Location: London, LND, GB
Team: Communication & Media
Job type: Temporary
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
We’re looking for a Social Media Graduate with a strong TikTok-first mindset to support the growth and evolution of Penhaligon’s global social media presence. We are looking for someone who is deeply connected to the cultural zeitgeist—someone who closely follows fashion, art, culture, entertainment, and internet trends, and understands how these worlds intersect with social media. This role will support not only TikTok activity, but also wider social, PR, and talent-led initiatives.
You will work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next. This is a two-year fixed-term contract.
What you'll get to do
- TikTok & Social Media Support
- Support the day-to-day management of Penhaligon’s TikTok account
- Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brand
- Support content planning and publishing across TikTok and other Penhaligon’s social platforms
- Content Creation
- Create and edit TikTok-first content (filming, basic editing and captions)
- Support reactive, trend-led content when relevant
- Support the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends
- Editorial Shoots & Talent Support (Non-TikTok Specific)
- Assist on editorial shoots involving VIP and talent, supporting teams on set
- Support the publishing of talent partnership content across Penhaligon’s social channels, liaising with internal teams on copy, approvals, timings and adaptations
- Creator Castings
- Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities
- Community & Culture
- Manage and monitor social comments (with a focus on TikTok)
- Engage with the community in a timely, on-brand and culturally fluent way
- Share insights on audience sentiment, emerging trends and cultural moments
- Cultural & Trend Awareness
- Stay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trends
- Regularly share inspiration, references and cultural insights with the team
- Contribute ideas on how Penhaligon’s can evolve its voice, content and presence in culturally relevant ways
We'd love to meet you if you have:
- Previous experience in social media, ideally within the beauty, fragrance or luxury industry
- Strong understanding of TikTok platform, culture, trends and formats
- Previous content creation and editing experience
- Strong collaboration skills, working cross-functionally and supporting external partners
- Deep interest in fashion, art, music and emerging trends
- Highly organised, with strong prioritisation skills
- Comfortable dealing with complexity and ambiguity
- Strong attention to detail with sensitivity to luxury
- Results-oriented and solutions-driven
- Passionate about our brands and values
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
A few things you'll love about us:
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Penhaligon's, Social Media & PR Graduate employer: PUIG Deutschland GmbH
At Puig, we pride ourselves on fostering an entrepreneurial and creative work culture that encourages innovation and collaboration. As a family-owned company with over a century of experience in the luxury fashion and beauty industry, we offer our employees a wealth of learning and development opportunities, competitive benefits, and a commitment to inclusivity and diversity. Located in the vibrant city of London, this role as a Social Media & PR Graduate provides a unique chance to engage with cultural trends while contributing to the growth of Penhaligon’s global presence.
StudySmarter Expert Advice🤫
We think this is how you could land Penhaligon's, Social Media & PR Graduate
✨Tip Number 1
Get your social media game on point! Dive deep into TikTok trends and create content that resonates with the luxury vibe of Penhaligon's. Show us you know what's hot and how to make it work for a brand like this.
✨Tip Number 2
Network like a pro! Connect with people in the beauty and fashion industry, especially those who are already in roles you aspire to. Use platforms like LinkedIn to reach out and engage with them—don’t be shy!
✨Tip Number 3
Be ready to showcase your creativity! Prepare a portfolio of your best social media content, especially anything TikTok-related. We want to see how you can bring ideas to life and engage communities.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at Penhaligon's.
We think you need these skills to ace Penhaligon's, Social Media & PR Graduate
Some tips for your application 🫡
Show Your TikTok Savvy:Make sure to highlight your understanding of TikTok culture and trends in your application. We want to see how you can bring fresh ideas that resonate with the platform's audience, so don’t hold back on showcasing your creativity!
Tailor Your Content Experience:When detailing your previous content creation experience, focus on what you've done specifically for social media. We love seeing examples of your work, especially if it aligns with luxury branding. Share links or samples if you can!
Engage with Our Brand:Before applying, take some time to engage with Penhaligon’s social media. Show us that you’re not just familiar with our brand but also passionate about it. Mention specific campaigns or posts that inspired you in your application!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Let your personality shine through, but ensure your writing is clear, concise, and free from errors. We want to see the real you, but also your attention to detail!
How to prepare for a job interview at PUIG Deutschland GmbH
✨Know Your TikTok Trends
Make sure you’re up to speed with the latest TikTok trends and how they can be adapted for a luxury brand like Penhaligon's. Bring examples of successful campaigns or content that resonate with the platform's audience to showcase your understanding.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous social media content, especially any TikTok videos you've created. Highlight your editing skills and creativity, as this role heavily relies on producing engaging content that aligns with the brand's voice.
✨Engage with Cultural Insights
Be ready to discuss current cultural trends in fashion, art, and entertainment. Share your thoughts on how these trends intersect with social media, particularly TikTok, and suggest ways Penhaligon's could leverage them to enhance their presence.
✨Demonstrate Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated in the past. Emphasise your ability to support external partners and manage projects effectively, showcasing your organisational skills.
