Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead consumer experience and events strategy for Penhaligon's, enhancing brand perception and engagement.
- Company: Join Puig, a family-owned leader in luxury fashion and beauty with a century-long legacy.
- Benefits: Enjoy a creative work culture, learning opportunities, and a competitive compensation package.
- Why this job: Be at the forefront of brand building, driving impactful consumer experiences and events.
- Qualifications: Proven luxury retail experience, strong communication skills, and a passion for creativity and consumer engagement.
- Other info: Opportunity to influence change and collaborate with diverse teams in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
Location: London, GB
Team: Design & Creation
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
As Head of Consumer Experience and Events, you will be responsible for driving instrumental change and growth for Penhaligon’s by putting the consumer at the centre of our omnichannel journeys and experiences. In this role, you will play a pivotal role reporting to the Brand Director, helping shape the brand’s consumer experience strategy and ensuring it resonates with the brand’s vision and business strategy. This role offers a dynamic mix of strategy and GTM plans in collaboration with Campaign & Content, VM/SD, PR, CRM, Commercial Teams, Education & Product Marketing.
What you'll get to do
- Consumer Experience: Develop consumer experience strategy for stores with the Education Team. Create recommendations for brand planograms with market-level localization opportunities. Optimize VM for brand perception, navigation, commercial lens, and experiential opportunities. Drive best practice guidelines for in-store campaign activations with the Campaign & Content Team for all key launches. Build consumer experience section in all GTM guidelines to drive growth and elevate market opportunities of in-store and OOO activations. Develop best practices for consumer experiences in future lifestyle categories. Research and define best practices for multi-offer retail experiences and merchandising. Amplify brand collaborations through stronger omni consumer experiences (instore/media/comms). Collaborate with Campaign and Content team to develop programs for key collaborations.
- Eventing: Establish best practice guidelines for campaign pop-up activations to enhance brand perception and conversion. Work with VM & Campaign team to build consumer experience sections in GTM guidelines (design, collateral, media approach, comms) to elevate these opportunities and reach larger audiences. Develop brand-building events and consumer experiences to drive global and regional brand awareness. Create 360 plans for memorable event supporting overall brand strategy and business goals. Drive development of unique event opportunities with markets, identifying local angles for collaborations. Develop eventing guidelines for WHS environments to propel growth and awareness with retail partners and larger accounts. Encourage markets to identify and pitch opportunities for the brand.
We'd love to meet you if you have
- Proven experience in luxury retail consumer experience/event roles.
- Understanding of retail across DTC and WHS environments, both permanent and promotional.
- Passion for brand building, retail, and creativity with a consumer and success-driven mindset.
- Ability to influence stakeholders at all levels, highly adaptable, and a natural agent for change.
- Leadership skills to inspire positive change across brand and markets.
- Strong and strategic verbal and written communication skills.
- Excellent attention to detail.
- Ability to quickly analyse situations and respond to those seeking advice/guidance.
- Self-starter with a positive, enthusiastic attitude.
- Open mindset and deep curiosity to understand others, listen without judgment, and act on diverse perspectives.
- Strong proficiency in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) for reporting, data analysis, and presentation creation.
A few things you'll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Penhaligon\'s Head of Consumer Experience & Events
✨Tip Number 1
Familiarise yourself with Penhaligon's brand values and consumer experience philosophy. Understanding their approach to luxury retail will help you align your ideas and strategies with their vision during interviews.
✨Tip Number 2
Network with professionals in the luxury retail sector, especially those who have experience in consumer experience and events. Attend industry events or webinars to make connections that could provide insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful consumer experience strategies or events you've led in the past. Highlight your ability to drive change and growth, as this is a key aspect of the role.
✨Tip Number 4
Stay updated on current trends in luxury retail and consumer behaviour. Being knowledgeable about the latest developments will demonstrate your passion for the industry and your readiness to contribute to Penhaligon's success.
We think you need these skills to ace Penhaligon\'s Head of Consumer Experience & Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury retail and consumer experience roles. Emphasise your achievements in event management and any strategic initiatives you've led that align with Penhaligon's brand values.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for brand building and creativity. Discuss how your skills and experiences make you the perfect fit for the Head of Consumer Experience & Events role, and how you can contribute to Penhaligon's growth.
Showcase Your Communication Skills: In your application, demonstrate your strong verbal and written communication skills. Use clear and concise language, and ensure your application is free from errors. This reflects your attention to detail, which is crucial for the role.
Highlight Leadership Experience: Include examples of how you've inspired positive change in previous roles. Discuss your ability to influence stakeholders and lead teams, as these are key qualities Penhaligon's is looking for in their next Head of Consumer Experience & Events.
How to prepare for a job interview at PUIG Deutschland GmbH
✨Showcase Your Passion for Luxury Retail
Make sure to express your enthusiasm for luxury retail and brand building during the interview. Share specific examples of how you've successfully enhanced consumer experiences in previous roles, as this aligns perfectly with what Penhaligon's is looking for.
✨Demonstrate Your Strategic Thinking
Prepare to discuss your approach to developing consumer experience strategies. Highlight any past experiences where you’ve created impactful omnichannel journeys or event strategies that drove growth and engagement.
✨Be Ready to Influence Stakeholders
Since the role requires influencing stakeholders at all levels, think of examples where you've successfully navigated complex relationships. Be prepared to discuss how you can inspire change and collaboration across teams.
✨Exhibit Strong Communication Skills
Given the importance of communication in this role, practice articulating your thoughts clearly and confidently. Prepare to present your ideas on consumer experience and events in a structured manner, showcasing your verbal and written skills.
