At a Glance
- Tasks: Support Penhaligon's TikTok and social media presence with creative content and community engagement.
- Company: Join Puig, a leading name in luxury fashion and beauty.
- Benefits: Enjoy competitive pay, learning opportunities, and a vibrant work culture.
- Other info: Inclusive environment with growth potential and a focus on creativity.
- Why this job: Be at the forefront of social media trends in a dynamic luxury brand.
- Qualifications: Experience in social media, especially TikTok, and a passion for fashion and culture.
The predicted salary is between 25000 - 32000 £ per year.
Location: London, LND, GB
Team: Communication & Media
Job type: Temporary
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
We're looking for a Social Media Graduate with a strong TikTok-first mindset to support the growth and evolution of Penhaligon's global social media presence. We are looking for someone who is deeply connected to the cultural zeitgeist—someone who closely follows fashion, art, culture, entertainment, and internet trends, and understands how these worlds intersect with social media. This role will support not only TikTok activity, but also wider social, PR, and talent-led initiatives.
You will work closely with the team to help develop ideas, create content, support shoots, manage posting and engage communities, while contributing cultural insight on where the brand could grow next. This is a two-year fixed-term contract.
What you'll get to do
- TikTok & Social Media Support
- Support the day-to-day management of Penhaligon's TikTok account
- Bring forward ideas rooted in TikTok culture, trends, sounds and formats, adapted appropriately for a luxury brand
- Support content planning and publishing across TikTok and other Penhaligon's social platforms
- Content Creation
- Create and edit TikTok-first content (filming, basic editing and captions)
- Support reactive, trend-led content when relevant
- Support the management of our TikTok content freelancer, helping to feed ideas, share briefs, review content and ensure outputs align with brand tone, platform best practice and trends
- Editorial Shoots & Talent Support (Non-TikTok Specific)
- Assist on editorial shoots involving VIP and talent, supporting teams on set
- Support the publishing of talent partnership content across Penhaligon's social channels, liaising with internal teams on copy, approvals, timings and adaptations
- Creator Castings
- Assist the team in reviewing talent lists from markets for advocacy, organic seeding and paid partnership opportunities
- Community & Culture
- Manage and monitor social comments (with a focus on TikTok)
- Engage with the community in a timely, on-brand and culturally fluent way
- Share insights on audience sentiment, emerging trends and cultural moments
- Cultural & Trend Awareness
- Stay closely connected to the zeitgeist, particularly across TikTok, fashion, art, culture, film, music and internet trends
- Regularly share inspiration, references and cultural insights with the team
- Contribute ideas on how Penhaligon's can evolve its voice, content and presence in culturally relevant ways
We'd love to meet you if you have:
- Previous experience in social media, ideally within the beauty, fragrance or luxury industry
- Strong understanding of TikTok platform, culture, trends and formats
- Previous content creation and editing experience
- Strong collaboration skills, working cross-functionally and supporting external partners
- Deep interest in fashion, art, music and emerging trends
- Highly organised, with strong prioritisation skills
- Comfortable dealing with complexity and ambiguity
- Strong attention to detail with sensitivity to luxury
- Results-oriented and solutions-driven
- Passionate about our brands and values
We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.
A few things you'll love about us:
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Penhaligon's, Social Media & PR Graduate in London employer: PUIG Deutschland GmbH
At Puig, we pride ourselves on fostering an entrepreneurial and creative work culture that encourages innovation and collaboration. As a Social Media & PR Graduate in London, you'll have access to a wealth of learning and development opportunities within a globally recognised luxury brand, all while being part of a diverse team that values inclusivity and personal growth. With a competitive compensation package and the chance to engage with cutting-edge trends in fashion and beauty, this role offers a meaningful pathway to advance your career in a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Penhaligon's, Social Media & PR Graduate in London
✨Tip Number 1
Get your TikTok game on! Since this role is all about social media, especially TikTok, make sure you’re up to date with the latest trends and sounds. Create a few sample videos that showcase your creativity and understanding of the platform.
✨Tip Number 2
Network like a pro! Connect with people in the beauty and luxury industry on LinkedIn or at events. Don’t be shy—reach out to current employees at Penhaligon's and ask for insights about the company culture and the role.
✨Tip Number 3
Show off your passion! When you get the chance to chat with the team, share your thoughts on current fashion and cultural trends. Let them see how deeply you understand the intersection of these worlds with social media.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at StudySmarter and Penhaligon's.
We think you need these skills to ace Penhaligon's, Social Media & PR Graduate in London
Some tips for your application 🫡
Show Your TikTok Savvy:Make sure to highlight your understanding of TikTok culture and trends in your application. We want to see how you can bring fresh ideas that resonate with the platform's audience, so don’t hold back on showcasing your creativity!
Tailor Your Content Experience:When detailing your previous content creation experience, focus on what you've done specifically for social media. We love seeing examples of your work, especially if they align with luxury branding—so include links or samples if you can!
Engage with Our Brand:Before applying, take some time to engage with Penhaligon's social media channels. Show us that you’re not just familiar with our brand but also passionate about it. Mention any specific campaigns or posts that inspired you in your application!
Keep It Professional Yet Personal:While we appreciate a friendly tone, remember to keep your application professional. Share your personality, but also ensure your writing is clear and concise. We want to get to know you, but we also want to see your attention to detail!
How to prepare for a job interview at PUIG Deutschland GmbH
✨Know Your TikTok Trends
Make sure you’re up to date with the latest TikTok trends and sounds. Bring examples of how these can be adapted for a luxury brand like Penhaligon's. This shows your understanding of the platform and its culture, which is crucial for the role.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your previous content creation work, especially anything related to social media. If you have TikTok videos or campaigns you've worked on, bring them along. This will demonstrate your editing skills and creativity.
✨Engage with Cultural Insights
Be ready to discuss current cultural moments and how they intersect with fashion and beauty. Share your thoughts on how Penhaligon's can evolve its voice in a culturally relevant way. This shows you’re not just a follower but a thought leader in the space.
✨Demonstrate Collaboration Skills
Think of examples where you’ve successfully collaborated with others, whether in school projects or previous jobs. Highlight your ability to work cross-functionally, as this role involves liaising with various teams and external partners.
