Assistant Store Manager - Penhaligon's White City Westfield in London

Location: London, GB

Team: Beauty Advisor

Job type: Permanent

Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well‑known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family‑owned company with a long‑term commitment to our brands and stakeholders.

Join a home of Love Brands, within a family company, that furthers wellness, confidence and self‑expression while leaving a better world. Working at Puig is more than a job. Feel the joy of belonging to a community of inspiring and diverse creators, thinkers, doers, entrepreneurs, and innovators. Our people are united by a passionate spirit and the aim of building Love Brands while making a positive impact in our world. Bring your energy and enthusiasm to our teams and do what you love.

We have an exciting role as an Assistant Store Manager to join our team in White City Westfield. The working schedule is based on a full‑time schedule working 5 days per week (37.5 hrs), Monday – Sunday inclusive. An Assistant Store Manager will be responsible for assisting the team, with the ability to assume the store management responsibilities in the Store Manager’s absence. The Assistant Store Manager is also responsible for achieving sales objectives, maintaining and achieving high operational and merchandising standards and goals, building highly motivated teams, and developing Fragrance Consultants to the next level.

The Opportunity:

• Build and maintain positive working relationships with Head Office stakeholders and internal teams.
• Effectively prioritise daily tasks to support the smooth running of the business.
• Demonstrate flexibility and an agile approach to work, adapting focus to meet business needs.
• Support the management of stock levels and assist with accurate inventory checks.
• Work closely with the ARM, RRM and Store Teams to help ensure appropriate stock levels, particularly for key selling lines and promotional products.
• Support the communication of company strategy and goals to the team.
• Assist in setting and monitoring individual and team objectives on a weekly and monthly basis.
• Support the development of Ambassadors through regular coaching and leading by example.
• Assist with staff performance reviews during probation periods and ongoing reviews as required.
• Support recruitment activities, including assisting with inductions and monitoring performance of new starters.
• Ensure team members act professionally and comply with company policies and guidelines.
• Support the management of employee issues in line with company procedures and legal requirements.

TRAINING AND SERVICE STANDARDS:

• Support the delivery of a luxury level of customer service to drive customer satisfaction and loyalty.
• Lead by example through strong product knowledge, selling techniques and client engagement.
• Handle customer complaints professionally and discreetly, escalating where appropriate.
• Support the implementation of the eventing calendar in collaboration with the Retail Manager UK & Ireland.
• Monitor adherence to the selling ceremony and provide constructive feedback to the team.
• Support training initiatives and follow up on in‑store coaching actions as guided by the Training team and line manager.

RETAIL EXCELLENCE:

• Assist in maintaining correct stock levels and high POS standards in store.
• Ensure merchandising is displayed in line with company guidelines.
• Demonstrate and encourage the Beauty Principles (Greet, Relate, Exceed, Attend and Thank).
• Support the team in maintaining a consistent “white glove” level of customer service.
• Assist in building and maintaining the CRM database.
• Support the achievement and improvement of Mystery Shopping scores in line with KPIs.

SALES AND BUSINESS MANAGEMENT:

• Support the achievement of door sales targets and wider business objectives.
• Assist in collating sales data, analysing results and preparing reports for the line manager within agreed deadlines.
• Stay informed on competitor activity and share relevant insights with the team.
• Proactively support in‑store events and initiatives to maximise sales opportunities.
• Build strong working relationships with store management and adhere to store policies and procedures.
• Support effective communication with Puig management and Head Office teams.
• Assist with counter administration, including rotas and counter cover planning in line with business needs, including temporary staffing.

We'd love to meet you if you have:

• Experience in a retail environment, with proven results driving sales targets and in a customer‑centric business.
• Line management experience, able to inspire teams and develop their careers within the business.
• Confident in leading and participating in HR conversations and skilled at recruiting strong teams and delivering a great candidate experience.
• Great understanding of KPIs and passionate about driving business plans to help the team to achieve results.
• Experience with Clienteling and developing relationships within the local community to drive Brand awareness and eventing.

We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

A few things you'll love about us:

• An entrepreneurial, creative and welcoming work culture.
• A range of learning and development opportunities.
• An international company with plenty of opportunities to grow.
• A competitive compensation & benefits package.

Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.

At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.