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For Companies At a Glance
- Tasks: Lead global brand marketing initiatives and drive luxury skincare growth.
- Company: Join Puig, a family-owned leader in fashion and beauty.
- Benefits: Enjoy competitive pay, learning opportunities, and a creative work culture.
- Why this job: Make an impact in the luxury beauty industry with innovative marketing strategies.
- Qualifications: 5+ years in brand marketing, especially in luxury beauty or skincare.
- Other info: Collaborative environment with diverse teams and global career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Dr. Barbara Sturm, Brand Marketing Manager
Location: London, LND, GB
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Dr. Barbara Sturm is seeking a strategic, creative and highly organised Brand Marketing Manager to join the Global Marketing team. As Brand Marketing Manager, you will play a pivotal role in supporting the growth of Dr. Barbara Sturm globally; managing marketing initiatives that drive brand awareness and enhance Dr. Barbara Sturm’s leading luxury position. In this role, you will be responsible for managing the global brand marketing calendar, leading brand partnerships, executing above-the-line media campaigns, and co‑ordinating experiential activations and global spa animations across key markets. This is a highly collaborative role, working closely with cross‑functional teams to ensure the successful and seamless execution of brand marketing initiatives that elevate Dr. Barbara Sturm’s core USP’s globally.
What you\’ll get to do
Global Brand Marketing Calendar
- Own the creation, planning, and ongoing management of the global marketing calendar, ensuring alignment with new product launches, seasonal priorities, eventing calendars, and market‑specific needs.
- Collaborate with cross‑functional teams (product development, digital, PR, creative, business development and wholesale teams) to ensure all brand moments are executed cohesively and consistently across channels and markets.
- Proactively identify white space opportunities to drive brand storytelling and consumer engagement beyond product launch campaigns.
- Ensure effective internal communication of the calendar across teams, acting as a central point of coordination.
Brand Partnerships
- Identify and lead high‑impact brand collaborations and co‑branded partnerships that align with Dr. Barbara Sturm’s brand ethos and elevate visibility among target audiences.
- Oversee end‑to‑end execution of partnership projects—from ideation and marketing support planning to campaign development and post‑launch analysis.
- Work cross‑functionally with legal, product, PR and creative teams to ensure smooth execution and maximise exposure.
- Measure and report on the effectiveness of all partnership initiatives.
ATL Media Campaigns
- Partner with external media agency and internal creative teams to execute global ATL campaigns, ensuring effective placement strategies across priority markets and audiences.
- Craft compelling brand narratives that reinforce Dr. Barbara Sturm’s positioning as a science‑led, luxury skincare brand.
- Manage campaign timelines, budget, approvals and KPI tracking.
Experiential Activations
- Co‑ordinate and implement the execution of immersive brand activations—including pop‑ups, education‑led experiences and brand engagement initiatives.
- Collaborate with core channels, market teams and external vendors to ensure world‑class execution.
- Lead post‑event reporting and insights‑gathering to inform future experiences.
Global Spa Animations
- Develop in‑spa marketing toolkits and animation calendars to support seasonal initiatives, new treatments and client acquisition.
- Ensure brand consistency and positioning is upheld across all touchpoints and local spa partnerships.
- Partner closely with Spa teams to support market‑specific strategies that drive footfall and revenue in global spa locations.
We\’d love to meet you if you have
- Experience: 5+ years of experience in brand marketing in the luxury beauty and/or skincare industry.
- Skills: Strong understanding of skincare market dynamics and the luxury landscape. Expertise in creating compelling brand stories and effective marketing strategies. Exceptional project management and organisational skills with the ability to juggle multiple priorities and meet fast‑paced deadlines.
- Creative & Analytical: Ability to blend creative thinking with data‑driven decision‑making to drive commercial success. Experience with campaign performance analysis and reporting.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
A few things you\’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
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Dr. Barbara Sturm, Brand Marketing Manager employer: PUIG Deutschland GmbH
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dr. Barbara Sturm, Brand Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and luxury marketing space, especially those connected to Dr. Barbara Sturm. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, come prepared with ideas for brand partnerships or campaigns that could elevate Dr. Barbara Sturm’s presence. This will not only showcase your skills but also demonstrate your passion for the brand.
✨Tip Number 3
Be proactive! If you see a gap in their marketing strategy or an opportunity for a new campaign, don’t hesitate to mention it during interviews. This shows that you’re not just looking for a job, but that you’re genuinely interested in contributing to the brand’s growth.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about wanting to join the team at Dr. Barbara Sturm. Don’t forget to follow up after applying; a little nudge can go a long way!
We think you need these skills to ace Dr. Barbara Sturm, Brand Marketing Manager
Some tips for your application 🫡
Show Your Passion for Luxury Beauty: When writing your application, let your enthusiasm for the luxury beauty industry shine through. We want to see how your experience aligns with Dr. Barbara Sturm's brand ethos and how you can contribute to elevating its position in the market.
Be Specific About Your Experience: Highlight your relevant experience in brand marketing, especially within the luxury skincare sector. We love details, so share specific examples of campaigns you've managed or partnerships you've led that demonstrate your skills and creativity.
Tailor Your Application: Make sure to customise your application for this role. Use keywords from the job description and show us how your skills match the requirements. This will help us see that you’re a perfect fit for the Brand Marketing Manager position.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the hiring process. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at PUIG Deutschland GmbH
✨Know Your Brand Inside Out
Before the interview, dive deep into Dr. Barbara Sturm's brand ethos and product offerings. Familiarise yourself with their unique selling points and recent marketing campaigns. This will not only show your genuine interest but also help you articulate how your experience aligns with their vision.
✨Showcase Your Project Management Skills
Given the role's emphasis on managing a global marketing calendar, be ready to discuss specific examples of how you've successfully juggled multiple projects in the past. Highlight your organisational skills and any tools or methods you use to keep everything on track.
✨Prepare for Creative Problem-Solving
Expect questions that assess your ability to blend creativity with analytical thinking. Think of instances where you've identified white space opportunities or crafted compelling brand stories. Be prepared to discuss how you measure the success of your initiatives.
✨Engage with Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to share experiences where you've collaborated effectively across departments. Emphasise your communication skills and how you ensure everyone is aligned towards common goals.
