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- Tasks: Lead global brand marketing initiatives and manage partnerships to elevate Dr. Barbara Sturm's luxury skincare brand.
- Company: Puig is a renowned family-owned company in the fashion and beauty industry with a rich heritage.
- Benefits: Enjoy a creative work culture, learning opportunities, and a competitive compensation package.
- Why this job: Join a dynamic team to shape brand storytelling and engage consumers globally in a luxury setting.
- Qualifications: 5+ years in luxury beauty brand marketing with strong project management and communication skills.
- Other info: Embrace diversity and inclusion in a supportive environment that values your unique contributions.
The predicted salary is between 36000 - 60000 ÂŁ per year.
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Dr. Barbara Sturm, Brand Marketing Manager
Location:
London, LND, GB
Team: Marketing
Job type: Permanent
Puig is a major player in the worldwide fashion and beauty industry. We have a wide portfolio of well-known luxury brands across fashion, fragrance, makeup, skincare, and wellness. Founded more than 100 years ago, Puig is a family-owned company with a long-term commitment to our brands and stakeholders.
The Opportunity
Dr. Barbara Sturm is seeking a strategic, creative and highly organised Brand Marketing Manager to join the Global Marketing team. As Brand Marketing Manager, you will play a pivotal role in supporting the growth of Dr. Barbara Sturm globally; managing marketing initiatives that drive brand awareness and enhance Dr. Barbara Sturm’s leading luxury position. In this role, you will be responsible for managing the global brand marketing calendar, leading brand partnerships, executing above-the-line media campaigns, and co-ordinating experiential activations and global spa animations across key markets. This is a highly collaborative role, working closely with cross-functional teams to ensure the successful and seamless execution of brand marketing initiatives that elevate Dr. Barbara Sturm’s core USP’s globally.
What you\’ll get to do
Global Brand Marketing Calendar
- Own the creation, planning, and ongoing management of the global marketing calendar, ensuring alignment with new product launches, seasonal priorities, eventing calendars, and market-specific needs.
- Collaborate with cross-functional teams (product development, digital, PR, creative, business development, and wholesale teams) to ensure all brand moments are executed cohesively and consistently across channels and markets.
- Proactively identify white space opportunities to drive brand storytelling and consumer engagement beyond product launch campaigns.
- Ensure effective internal communication of the calendar across teams, acting as a central point of coordination.
Brand Partnerships
- Identify and lead high-impact brand collaborations and co-branded partnerships that align with Dr. Barbara Sturm’s brand ethos and elevate visibility among target audiences.
- Oversee end-to-end execution of partnership projects—from ideation and marketing support planning to campaign development and post-launch analysis.
- Work cross-functionally with legal, product, PR, and creative teams to ensure smooth execution and maximize exposure.
- Measure and report on the effectiveness of all partnership initiatives.
ATL Media Campaigns
- Partner with external media agency and internal creative teams to execute global ATL campaigns, ensuring effective placement strategies across priority markets and audiences.
- Craft compelling brand narratives that reinforce Dr. Barbara Sturm’s positioning as a science-led, luxury skincare brand.
- Manage campaign timelines, budget, approvals, and KPI tracking.
Experiential Activations
- Co-ordinate and implement the execution of immersive brand activations—including pop-ups, education-led experiences, and brand engagement initiatives.
- Collaborate with core channels, market teams, and external vendors to ensure world-class execution.
- Lead post-event reporting and insights-gathering to inform future experiences.
Global Spa Animations
- Develop in-spa marketing toolkits and animation calendars to support seasonal initiatives, new treatments, and client acquisition.
- Ensure brand consistency and positioning is upheld across all touchpoints and local spa partnerships.
- Partner closely with Spa teams to support market-specific strategies that drive footfall and revenue in global spa locations.
We\’d love to meet you if you have
- Experience: 5+ years of experience in brand marketing in the luxury beauty and/or skincare industry.
- Skills: Strong understanding of skincare market dynamics and the luxury landscape. Expertise in creating compelling brand stories and effective marketing strategies. Exceptional project management and organizational skills with the ability to juggle multiple priorities and meet fast-paced deadlines.
- Creative & Analytical: Ability to blend creative thinking with data-driven decision-making to drive commercial success. Experience with campaign performance analysis and reporting.
- Communication: Excellent written and verbal communication skills with a keen eye for detail.
A few things you\’ll love about us
- An entrepreneurial, creative and welcoming work culture
- A range of learning and development opportunities
- An international company with plenty of opportunities to grow
- A competitive compensation & benefits package
Puig is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status, or any other characteristic protected by law.
At Puig, we are continually looking for enthusiastic and committed individuals from a broad range of backgrounds and experiences to join our team. We believe that creating an inclusive environment in which you feel welcomed, valued, engaged, and empowered strengthens our business and fosters a culture where we are inspired to work hard, challenge ourselves, and be innovative in our thinking. Additionally, we believe that the diversity of our employees makes us a stronger company and better able to serve our customers around the world.
Puig 2024. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.
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Dr. Barbara Sturm, Brand Marketing Manager employer: PUIG Deutschland GmbH
Contact Detail:
PUIG Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Dr. Barbara Sturm, Brand Marketing Manager
✨Tip Number 1
Familiarise yourself with Dr. Barbara Sturm's brand ethos and product offerings. Understanding the unique selling points of their luxury skincare products will help you articulate how your marketing strategies can enhance their brand presence.
✨Tip Number 2
Network within the luxury beauty industry, especially with professionals who have experience in brand partnerships and ATL campaigns. Building relationships can provide insights into the company culture and may lead to referrals.
✨Tip Number 3
Stay updated on current trends in the skincare market and luxury branding. Being able to discuss recent campaigns or innovations during interviews will demonstrate your passion and knowledge of the industry.
✨Tip Number 4
Prepare to showcase your project management skills by discussing specific examples where you've successfully managed multiple marketing initiatives. Highlighting your ability to juggle priorities will resonate well with the demands of this role.
We think you need these skills to ace Dr. Barbara Sturm, Brand Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand marketing, particularly within the luxury beauty or skincare industry. Use specific examples that demonstrate your understanding of market dynamics and your ability to create compelling brand stories.
Craft a Strong Cover Letter: In your cover letter, express your passion for the brand and the luxury skincare market. Highlight your strategic thinking and project management skills, and provide examples of successful campaigns you've led or contributed to.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are essential for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of how you've effectively communicated a brand message in the past.
Highlight Collaborative Experience: This role requires working closely with cross-functional teams. In your application, mention any previous experiences where you successfully collaborated with different departments, such as PR, creative, or product development, to achieve a common goal.
How to prepare for a job interview at PUIG Deutschland GmbH
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research Dr. Barbara Sturm and its brand ethos. Understand their product lines, recent campaigns, and market positioning. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its growth.
✨Showcase Your Project Management Skills
As a Brand Marketing Manager, you'll need exceptional project management abilities. Be prepared to discuss specific examples from your past experience where you've successfully managed multiple marketing initiatives simultaneously, highlighting your organisational skills and ability to meet deadlines.
✨Prepare for Creative Problem-Solving
Expect questions that assess your creative thinking and analytical skills. Think of instances where you've blended creativity with data-driven decisions to achieve marketing success. Be ready to share how you measure campaign effectiveness and adapt strategies based on performance.
✨Communicate Clearly and Confidently
Excellent communication is key in this role. Practice articulating your thoughts clearly and confidently, both verbally and in writing. Prepare to discuss how you've effectively collaborated with cross-functional teams in the past, as this will be crucial for the position.
